It was certainly a star-studded affair when Brooklyn Decker hit the red carpet last night with co-stars Jennifer Lopez, Cameron Diaz, Elizabeth Banks and Anna Kendrick for the premiere of “What To Expect When You’re Expecting” at Grauman’s Chinese Theatre.

Chief Stylist Annie Ladino dressed Brooklyn for the event, which capped her worldwide press tour promoting “Battleship” and “What to Expect”, both of which open Friday.

Photo via JustJared.com – click to see more photos from event

We asked Annie for the inside story on the amazing Giambattista Valli Spring 2012 gown that she selected for the final night of Brooklyn’s whirlwind series of events.

Annie and Brooklyn began collaborating in March to plan the tour wardrobe. They agreed that they wanted something gorgeous and girly for “What to Expect.”  Both prefer bright colors on the red carpet – Annie says it sets off Brooklyn’s all-American blonde look — and rarely do black.

The drop-waist Giambattista Valli was actually one of the first dresses Annie selected for the tour, but she and Brooklyn loved it so much, they decided to save it for last. Its lemony yellow is one of Annie’s favorite colors for Brooklyn, because it goes so well with her skin tone. (Brooklyn really likes it, too!)

In fact, Annie loves the new yellow this season because it’s refreshing and youthful.  But she cautions that it’s tricky to do color combinations with yellow, so it’s best to keep accessories and other pieces neutral.

Here are some of her fave yellow items that you can easily snap up on Shop It To Me right now.

From left: Thakoon dress, was $785 NOW $314 | Kate Spade bangle, was $58 NOW $40.60 | Pour La Victoire sandals, was $230 NOW $161 | T-Bags maxi dress, was $195 NOW $78 | Helmut Lang skirt, was $265 NOW $159 | BCBG gown, was $298 NOW $178

We’re excited to introduce the newest member of our Shop It To Me team — Caitlin! As our marketing intern (and childhood friend of Ilana, our office manager), she’s rapidly filling her days with exciting marketing projects, learning the ropes around our super-cool HQ and keeping up with our collectively odd sense of humor (or perhaps she’s just being polite). Get to know her more…

What are some items you keep on your desk at work that keep you sane during the day?

My planner.  It helps me keep track of all the different things I have going on. Whether it be work or social commitments, it gives me one place to organize it all and not worry about forgetting anything.

If you could have one time-saving super power, what would it be and why?

Insta-cleaning.  I love when things are neat and organized but I find that when I’m busy I rarely have the time to clean as thoroughly as I would like.  If I could snap my fingers and have things instantly organized my life would be amazing!

What’s your favorite recent purchase?

My green Lacoste Melbourne sunglasses.  When I bought my Ray Ban Aviators I was a die hard fan, but these shades have become my new staple.  I like that they’re more original than the classic aviators and go with almost anything.

Do you have any tricks when it comes to making your commute less painful?

Good music.  I try to update my iTunes pretty frequently so that I always have new music to get me excited for the day.

Three exciting sales coming your way! Get those pedis ready with 20% off friends and family sale at Nine West, and yes, that includes already-reduced styles! Then cruise over to the Brooks Brothers 25% off friends and family sale to add some prep to your spring wardrobe. And you won’t want to miss the Loehmann’s clearance event to get up to 65% off your fave designer goods. Happy shopping!

Nine West: Just for friends and family, get ready to step into summer with 20% off sitewide! No code needed. Thru Monday 5/14.

Brooks Brothers: You’re invited to Brooks Brothers Friends & Family Sale! Get 25% off sitewide with code FNFBB3 thru Saturday 5/12.

Loehmann’s: Get ready — the outlet’s on sale. Get up to 65% off brands like Betsey Johnson, Nicole Miller, Steve Madden, and more. Plus, free shipping with code FREEMAY512 thru Thursday 5/17.

To assemble the perfect uniform, Kathryn turned to Shop It To Me, her personal assistant for shopping (read: all of the pieces she’s wearing were on sale in her sizes from her favorite designers!).

For a look that’s as appropriate at the office as it is the ballpark, Kathryn says, “Combine earthy tones with pops of soft pastel colors.” She also recommends sporting pieces with subtle retro details like a scalloped trouser cuff, fringe neck tie and two-tone chunky heels.

(All styles shown below found via Shop It To Me.)

On Kathryn – Tie-neck Blouse: Tory Burch Lane Blouse ($158)

Similar Styles:  Tucker ($183), Diane Von Furstenberg ($199.50), Alice+Olivia ($158)

On Kathryn – Colored Pants: Rachel Roy Tropical Mandarin Cropped Pants $208.60)

Similar Styles:  Tory Burch ($118), Diane Von Furstenberg ($199.50), Diane Von Furstenberg ($149)

On Kathryn – Shoes: Nine West Women’s Platform Pump shoes in natural/yellow leather, $71.90

Similar Styles: Juicy Couture ($95.99), Tory Burch ($243.75), Vera Wang ($177), LOFT ($39.88)

To knock your wardrobe out of the park, sign up now for Shop It To Me!

Chief stylist Annie Ladino’s life was a blur this past Monday as she readied celebs like Brooklyn Decker for fashion’s biggest night: the Costume Institute Gala at the Metropolitan Museum of Art.

We followed Annie (or at least tried to!) as she flew back and forth across town and ran from pillar to post prepping Brooklyn for the red carpet event of the year.

Annie actually started working with Brooklyn and designer Tory Burch months ago to collaborate on the perfect dress for the occasion. This included several in-person meetings about cut, fabric and color, among other details. That was followed by multiple fittings of the exquisite knife-pleated, slate blue silk tulle and crepe gown – with a final fitting on Saturday to choose Brooklyn’s jewelry, shoes and clutch so everything would be ready for Monday evening.

Here’s how Annie’s Monday (day of the Met Ball) unfolded:

(10:00 am)   Up until Monday morning  Annie had only seen a sketch of a dress another celeb friend had chosen. So, she was up early to meet that star at her hotel for a fitting. It was clear alterations were needed, so a tailor was called in while Annie and her client reviewed jewelry and accessories.

Accessories selections for Brooklyn Decker

(2:00 pm)   With the tailor off to alter the gown, Annie headed to Brooklyn’s to get her hair and makeup started. (Thank goodness for that Saturday fitting!)

(3:30 pm)   She then rushed back to the first friend’s when the dress was ready for a final fitting and make decisions on jewelry, shoes (which were too big and needed padding) and a clutch.

(5:00 pm)   With everything finalized, Annie left her friend in the hands of a capable assistant and dashed back to Brooklyn’s for finishing touches, then accompanied Brooklyn to Tory Burch’s home for pre-event cocktails. Among the very intimate crowd were Rashida Jones, Aziz Ansari, Liya Kabede, Kanye West, Rick Ross and Stefano Tonchi. When everyone else headed to the Met, our exhausted Annie returned to her office and used any remaining adrenaline to meet friends for dinner at Lure Fish Bar in Soho.

Brooklyn Decker, Annie Ladino, and Esther Song (Tory Burch PR)

(10:00 pm)   Too tired for the after-party, Annie headed home and crashed on her couch.

(The aftermath)   As Annie and her assistants worked on returns Tuesday/Wednesday, she shared her thoughts on the evening’s fashions, pointing to Lana del Ray in Joseph Altuzarra, Gwyneth Paltrow in Prada and Anna Wintour, also in Prada, as some of her faves. She also went crazy for Lily Collins, Sarah Jessica Parker and Brit Marling in Valentino.

Annie told us: “What I love about the Met Ball is that people go all out; they take a lot of risks. It’s so different from the Oscars.”

With Mother’s Day fast approaching, Shop It To Me wanted to provide you a little extra personal shopping assistance–not just by directing you to great prices, but with spot-on gift ideas for all the moms in your lives.

We asked our data scientists to reveal the most-coveted brands –by age group– among our members.  They uncovered some helpful hints so you can hone in on a gift your mom, wife or grandmother is sure to love.  Here’s what we know that women really want:

Nine West made it into the top five most requested brand for every age group (except the under 20s). In fact, it was the #1 most selected among 30-, 40- and 50-something women…so, a nice pair of summer sandals or a colorful bag (or both!) are great options that will please any mom in your life.

Note to husbands and boyfriends: stereotype or not, lingerie really is an appreciated gift!  Victoria’s Secret came in second overall – scoring in the top five for every age group except 60-plus.  (So, maybe skip this one for Grandma or Mother-in-Law!)

If you’re shopping for a wife or mom in her 50s or 60s and up, you can’t go wrong with something from Jones New York, Liz Claiborne or Ralph Lauren. They made the top four for our members of both decades. If you are shopping for a younger mom (especially in her 20s or 30s),  think Banana Republic, J. Crew or BCBG, all of which fell in the top 10 for women 40 and under.

And while they didn’t make the top-five list of the brands women are buying for themselves, a little something from J. Crew, LOFT, Ann Taylor, Michael Kors, Anne Klein, Ellen Tracy, DKNY, Calvin Klein, are also safe bets.

For more ideas, head over to our latest pop-up shops: picks for moms of any age, or gifts under $50.

Methodology: Shop It To Me, a free personal assistant for shopping, looked at the style preferences of female members in six different age groups, and compared the top 50 most popularly-selected brands for each age group (see the top 10 here).  Note: The brands most members select are from the Shop It To Me “featured brands” list, which is part of the sign-up process. Even though members have 800+ brands to choose from, most users choose from this limited list of 60 brands.

It’s a prepster’s paradise this week in terms of sales. Both Ralph Lauren and Rugby by Ralph Lauren have hundreds of spring markdowns, plus an extra 15% off already-reduced prices (see codes below)! Also, enjoy 20% off at Endless.com when you spend $100+ and finally, an exclusive Sam Edelman sandal sale you won’t want to miss.

Ralph Lauren: Private Sale: Shop sale up to 40% off, plus save an extra 15% with code MAYPS12 thru Monday 5/7/12.

Featured item: Ralph Lauren Blue Label Oxford Shirt ($45.64)

Rugby by Ralph Lauren: Just in time for summer! Shop sale up to 40% off, plus save an extra 15% with code INSIDER2012 thru Wednesday 5/9/12.

Featured item: Rugby White Super-Skinny Jeans ($76.16)

isaay.com: The perfect summer sandal. Save 40% off the Sam Edelman Ginger Sandal with code ginger40 thru Tuesday 5/8/12.

Featured item: Sam Edelman Ginger sandal ($60)

Endless.com: In honor of Mother’s Day, save 20% on orders of $100 or more with code MOTHER20 thru Thursday 5/10/12.

Featured item: Rebecca Minkoff Mac Clutch ($295) and Dolce Vita Olly Espadrille ($169)

Like neons and florals, friends & family sales are a current trending topic around here, which I think we can all agree is a timeless trend to love. This week has a lot of goodies in store for all of you fashion mavens. Enjoy the latest roundup!

Saks Fifth Avenue: Friends & Family sale, take 20% off a huge selection of apparel and 15% off jewelry with code AFF2012, thru Sunday 4/29/12. Exclusions apply.

Featured item: Diane von Furstenberg Linda Polka Dot Dress ($292)

Barneys New York: Spring Sale, take up to 40% off select styles, no code needed thru Monday 4/30/12.

Featured item: J Brand Coated Skinny Jeans ($89)

Bluefly: Friends & Family sale, take 20% off almost everything with code FAMILY thru Thrusday 4/26/12.

Featured item: Charles David Ankle Strap Stacked Heels ($102.40)

Wallis: Exclusive sale! Take 25% off sitewide  plus free shipping over $30 with code SHOP25 thru Saturday 6/30/12.

Featured item: Wallis Sleeveless Blouse ($39)

Lucky Brand: Take an extra 30% off sale denim, discount applied at checkout thru Wednesday 4/25/12.

Featured item: Lucky Brand Sienna Tomboy Jeans ($62.99)

SmartBargains: Up to 90% off hundreds of designer sunglasses from Chloe to Tom Ford, no code needed thru Wednesday 4/25/12.

Featured items: Tom Ford Rodrigo Aviator Sunglasses ($149) and Chloe Belladone Sunglasses ($95)

It’s a happy Friday around here as style expert Amy Goodman featured pieces found on Shop It To Me in a maxi dresses for the ages segment on TODAY with KLG & Hoda.

We’re a hard-working and passionate crew here at Shop It To Me, saving you time and money finding your favorite designer goods. Take a peek behind the scenes to meet our fast-paced, energetic and quick-witted office staff, starting with Ilana, our baker extraordinaire Office Manager. While she isn’t filling our tummies with decadent home baked goods, she’s taking care of logistics, planning events and amusing us with random facts and funny photos. Get to know her more…

What’s your favorite time-saving site or app?
Is it cheating to say Shop It To Me? I don’t really use many apps, I’m all about handwritten to-do lists!

What are some items you keep on your desk at work that keep you sane during the day?
Votre Vu hand lotion, an All Blacks (New Zealand Rugby Team) mug, and my beautiful old-fashion composition notebook. I used to bring snacks but I would always finish them all by 9:00 am so I had to stop bringing those in.

If you could have one time-saving super power, what would it be and why?
Definitely teleportation… I would never have to sit in traffic again!

What’s your favorite recent purchase and some favorite brands?
I just bought a Vince cashmere ombre sweater on sale at a consignment store, and a really cute beaded clutch from Forever21 that looks like it cost a lot more than $25! My favorite brands are Rebecca Taylor, Vince and Sperry Top-Sider

How long does it take you to get ready in the morning? Do you take any shortcuts or time-saving tricks in your routine?
It takes me about 20-25 minutes to get ready. I always grab a Balance Bar for breakfast (S’mores flavor is the best!) so that doesn’t take any time, and when I first wake up I turn on pump-up music so I have no choice but to get moving.

Do you have any tricks when it comes to making your commute less painful?
I always read CNN and ESPN on my phone while I’m on the bus which is fun and feels semi-productive.

Do you have any “weird” habits or talents you’re willing to share?
I’m an air-drummer in an air band called the Tuhtle Boiz! It might be a stretch to say I’m talented at this so maybe it’s more of a hobby…