BCBG vs. Theory: Battle of the Brands Championship
The final week of Battle of the Brands has arrived, hundreds of votes have been cast, and the last two brands remaining are BCBG and Theory!
The big question – which brand do you want to win? Vote and you could win a Marc by Marc Jacobs wristlet! Voting ends this Friday, Oct. 16th at 5 pm PST.
To enter:
1. Leave a comment on this blog post telling us what brand you like better (BCBG or Theory), and why.
2. For an extra entry: Tweet on Twitter about which brand is better or that you entered the contest. You can be creative with your tweet, but make sure to include @ShopItToMe, the URL http://bit.ly/ZKmZ7, and follow “ShopItToMe” if you’re not doing so already.
Important notes:
1. You must be a Shop It To Me subscriber to win. If you’re not a subscriber, visit www.ShopItToMe.com and click Start Now. (It only takes 2 minutes!)
2. Marc Jacobs accessories will be sent to US mailing addresses only.
3. Limit one blog entry and one Twitter entry per person each week.
Round 4 stats:
Winner 1: BCBG, 53% (DVF, 47%)
Winner 2: Theory, 65% (Betsey Johnson, 33%)
The bracket:
82 comments
Aw man, DVF should have gone all the way!
My vote is: Theory!
bcbg!
Wow, I’m actually kind of surprised by the last two, but I guess my vote will have to go to BCBG.
Theory!
BCBG because I am young & their clothes fit my lifestyle better – but it was a tough choice!
My Pick Is the BCBG! Love the clothes!
tweeted
@ JK8675309
I am LOVING the Theory dress…I thought when I first read the brands on twitter it would be BCBG. But Theory wins for me because of the waist detail and the length. I don’t really like shorter dresses. I can do more with the Theory dress going from casual to dressy for any occasion.
BCBG!
My vote is: Theory!
BCBG!!
BCBG. I love the way the clothes fit – I can always buy without even trying them on!
BCBG- so easy to wear and so many different possibilities
My vote is for Theory.
BCBG
This is a tough choice to make… but my vote is BCBG. The clothing from BDBG fits my everyday lifestyle- between the fun BCBG day dresses that can be perfect for work with the addition of a sweater or a blazer, the flirty, flowing BCBG shirts that are great for day or night, and the ever-so-comfortable-yet-stylishly-sophisticate BCBG lounge and track suits, my closet is full of versatile, fun, feel-good clothes that make me smile each day.
My vote is BCBG
BCBG! Love their clothes and their sales
It’s a hard choice ,I actually like both.
BCBG all the way!
BCBG: I can always find the perfect Dress for any occasion at their store. Always.
I pick Theory because of the timeless style and classic lines. The BCBG is too young for me and between these dresses, I prefer the longer length.
My vote is for BCBG! Classic & sexy! A young single professional woman’s dream!
theory
BCBG..love the unique styles and it is always true to size..BCBG is just classy!
Theory, I like the more classic look
theory
theory
theory all the way
THEORY!
BCBG- since years I buy the brand and it looks just great in any size.The Quality is just awesome, you can wash it/dry cleaned it an dit looks like new.we are stationed overseas now, and I miss BCBG.So on trips to the states I stock up
Theory- such classic, well made, lasting pieces. While I love BCBG, it’s too trendy, and I feel like their pieces “expire” so to speak. Theory all the way!
BCBG!
theory
BCBG definitely! not only do their gowns look GORGEOUS and MODERN! but usually you go one size down! i’m usually a 6 in almost everything except for BCBG! (I’m a 4 for them!) LOVE thinking that I can wear a 4!!!
BCBG THE BEST
BCBG! I have loved them ever since first discovering their gorgeous dresses in 2004.
BCBG!
bcbg most def!
I also tweeted
http://twitter.com/jsp4zc/status/4818241466
BCBG I though I already left a comment about what was my choice but I guess not. Anyways their stuff is always super cute.
BCBG Baby follow on twitter @lambchop1965
BCBG
BCBG – love it. Their clothes are great for my age.
Theory
I say BCBG. I think they’re style is a little sleeker, a little sexier (the Theory dress above is still really cute though!)
bcbg!
I like the THEORY dress much better. It has a more defined line and seems like it can more easily adapt to various outings with the right accessories. The fluidity of the BCBG dress seems flirty and comfortable, but seems more limited in where it can be worn.
I vote Theory!
Theory @AdriennePomeroy
BCBG
Theory, has class and style.
BCBG
I always seem to gravitate to BCBG even when I don’t mean to so it must be destiny.
BCBG!
I prefer them because they have a younger, more of-the-moment vibe, whereas Theory is more classic pieces (in my humble opinion)
I wish I could choose neither, as I’m not a huge fan of these lines, but I guess I’m going to go with BCBG.
I like the bcbg more, because it has the better sizing
BCBG.. they have great styles!
My vote goes to BCBG!
Theory!
My vote is for BCBG! I love their style and their always powerful authority to produce the latest trends!
– I read about this battle on facebook 
BCBG!!!
hey! posh girl here! we at brooklyn posh love bcbg! it has a feminine persona with a rocker edge.. perfect for any leading lady!
My Choice is Theory
bcbg. but a good contest.
I have to give it up for BCBG. No matter what season I can always find clothes that fit both my personal and professional life. They are well-made and affordable.
In all honesty, this was a very difficult decision to make. I love Theory too.
Got to go with Theory on this one.
I have to go with Theory just because I love the tailored look – and because I once scored an amazing Theory dress that I love after a canceled TV show had a studio sale…but BCBG does have some of my favorite shoes.
Our office is collectively thats (5) votes for BCBG!!! Our clients love it, as do we, this brand is a real crowd pleaser- especially when it comes to their accessories!
BCBG all the way!
Theory. Is there really any other option?
Theory is very classy!
BCBG!!! There clothes are so stylish and flattering. They always have new items in the store for everyday and evening. I do not attend a wedding without a BCBG dress or gown. Love them!!
BCBG!! woo hoo!!
Theory!!! Definitely theory. Love their style.
BCBG- always a good fit..always a classic look
Theory.
BCBG!!
I like Theory but the clothes are cut for tall thin people without any curves at all.
theory
i like BCBG! Their Clothes are for “real” People not 6 Foot tall skinny Wemon,if it says size 8 than it is a size 8 , you find and outfit or clothes item for every occasion and i also love the style
thanks
tweet
http://twitter.com/cdmtx65/status/4926384790
Theory
I’m voting Theory because it’s classy & elegant
Definitely Theory, without a doubt (tweeted it too, @mdaloisio)
I can’t believe theory won! lol
BCBG, best brand ever!!! fits my style!!
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