Announcing the Winner of Battle of the Brands

After 5 rounds pitting pairs of brands against each other and hundreds of votes cast, Battle of Brands is over and the results are in. Your favorite Shop It To Me brand is…BCBG!

BCBG beat out Theory with 62% of the Round 5 Championship vote.

There were some unexpected upsets throughout the competition, including Alexander Wang getting knocked out in the very first round and Rag & Bone devastating 3.1 Phillip Lim with 80% of the vote.

Here’s a look back on the winners and losers from each round:

Brands weren’t the only winners – Shop It To Me members also got in on the action by winning Marc by Marc Jacobs prizes after each round! Congratulations to our very own Trendsetter Jaime of La Vie J’aime, who won a Marc by Marc Jacobs key chain in Round 4.

“As a fan of Marc by Marc Jacobs and Marc Jacobs, I couldn’t be more excited about this win!” she told us. “Since I can’t always afford MJ full price, I look forward to my Shop It To Me email(s) to tell me when some fabulous MJ items go on sale. Thanks again!”

The Marc by Marc Jacobs wristlet went to our Round 5 winner Marci C., who is delighted to have won. Meet both of our lovely Round 4 and Round 5 winners:

Congrats to our winners, and to BCBG – the last brand standing!