Heidi-Ann Klum-Taylor
The subject “Heidi Klum gets wrapped up in our cashmere” caught my eye when glancing through the multitiude of retailer emails I receive daily. I took a closer look, and it was from none other than AnnTaylor.com, featuring Heidi Klum as the model.
I was stunned to see Heidi, the diva I watch weekly on Project Runway, appearing in Ann Taylor ads. I knew the brand had taken a few steps forward with their fall campaign (and styles!), but was surprised to see Heidi’s face under the Ann Taylor label. I will say that the modernity that AT introduced this past season led me to edit my Shop It To me preferences, and add Ann Taylor to my Salemail! And now — this!
I was even more delighted to see that InStyle.com got behind the scenes with Heidi and had some additional photos from the shoot. Shot amidst baubles, cashmere, and a festive atmophere, Heidi is said to have shopped the shoot’s accessories wall for gifts for her loved ones.
What do you think about the Heidi Klum/Ann Taylor match-up?
5 comments
I love Heidi Klum and I have been loving Ann Taylor for the past few months…. I can’t wait to see some of these pieces!
LOVE IT!!! Fabulous idea! This is a fantastic match up. Can’t wait to see what else comes from the pair!
NOT….. Ann Taylor is too conservative for Heidi Klum. Why would Heidi want to “box” herself in like that.
I love their new ads and updated web page. Unfortunately, they changed the fit of their clothes. I have been shopping at Ann Taylor for about 20 years and now their clothes do not fit me the same way! I hope the new campaign works for them, but I wish they had kept some of their old clothing “fits”.
Heidi Klum is really like a goddess. she is definitely my favorite Victoria secret angel.”..
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