Survey Data: Teachers Share Their Shopping Habits
We were so curious about back-to-school shopping habits and style choices of teachers. So, we surveyed a fine bunch, and received over 200 responses from teachers all over the nation. And, here’s the data!
(image via Banana Republic)
Primary goal when dressing for school:
44% Being comfortable all day (52% of elementary teachers)
38% Conveying a professional mature look (53% of high school teachers)
16% Looking stylish
2% Staying clean despite working with kids
In selecting your school clothing, what do you care care most about:
55% Expressing personal style
27% What techers/administrators think
9% What parents think (14% of elementary school teachers)
9% What students think (18% of high school teachers)
Most frequent footwear choice:
55% Flats
34% Sensible Shoes
11% Heels
Can you wear jeans to school?
49% Only on casual days like field trips
45% Totally acceptable
6% Never
When it comes to denim…designer or discount?
57% Designer (64% of middle and high school teachers)
43% Discount
Vince denim (50% off), James Jeans, Joe’s Jeans (30% off)
Biggest challenge in shopping for school clothing:
45% Finding clothing that look young enough to be hip but old enough to be taken seriously
34% Stylish clothing on a teachers salary
19% Clothing that goes from classroom to recess to teachers night out
2% Kid-safe clothing
How do you describe the style of your school’s faculty?
71% Must grade on a curve – we’re a mix
18% We get an A: our group looks good
11% Hot Mess! We could use a makeover
How do children in your school dress?
32% Brand name, high fashion
27% Uniforms
27% Torn jeans and graphic tees
15% Hand-me-downs and outdated styles (elementary 23%)
How much do you spend on clothing, shoes & accessories annually?
30% Under $499
31% $500-$999
28% $1000-$1999
12% $2000+
Thoughts? Was this information surprising? Expected?
Methodology: Shop It To Me surveyed over 200 teachers all across the nation during the month of July 2010.