Blog It To Me

Missoni Mayhem

With all the Missoni mayhem going on—we cozied up to our data team’s cubes to see what the story is with non-capsule collection sales.  Sure, these guys weren’t the ones crashing Target’s site—but they’re pretty good at helping us make quick sense of the numbers:

According to Shop It To Me’s data, more than 1000 Missoni items and nearly 800 M Missoni items were on sale online over the course of the past year (July 2010-July 2011)*

  • The average discount on Missoni was 54%, with the average original price being $1,331 and the average sale price being $546.  The average # of days on sale was 29.
  • The average discount on M Missoni was 47.5%, with the average original price being $521 and the average sale price being $263. The average # of days on sale was 16.
  • Retailers with the greatest number of Missoni items on sale last year were Yoox.com, TheOutnet.com, Netaporter.com and Saks.com
  • On average, women’s sale items were 43% off, so these Missoni discounts were steeper than the norm.

*Shop It To Me analyzed more than 375,000 new markdowns from more than 100 online retailers.

It may not be the Zig-Zag bike that Jessicas Alba and Simpson have been tweeting, but our PR rep says this 70%-off bargain beauty will be hers before the day is out!

Missoni bag

And, a few of our other favorite picks, available in Salemail or on Search today:

Missoni favorite items

Embellished Printed Swimsuit (70% off)

Embellished Crochet Knit Dress (75% off)

Missoni Zig Zag scarf (47% off)

 

 

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