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Cyber Monday Mania

America is really catching the cyber-sale bug, if yesterday’s online buying frenzy is any indication. It seems like everyone was crossing names off their holiday lists by taking advantage of the unprecedented deals. More people hit the Web yesterday than on any previous Cyber Monday. Hurrah the holiday (online) sales!

We thought a little number crunching would paint a picture of the markdowns you guys got this weekend. Here’s what we found:

Online shoppers on Black Friday and Cyber Monday found virtually the same deals

On Cyber Monday, shoppers got the biggest discounts on:

  • Women’s items (44% off)
  • Boys (39% off)
  • Men’s and Girls (38% off each)

Black Friday deals looked about the same:

  • Women’s items (45% off)
  • Men’s and Girls (39% off each)
  • Boys (37% off)

Cyber Monday’s women’s apparel bargain hunters found the biggest discounts on: Shorts and Swimwear (49% off), Jeans (48% off), Casual shirts (47% off), Dresses and Tshirts (46% off), Skirts (45% off),

This mirrored Black Friday’s markdowns: Shorts and sportcoats (49% off), Casual shirts, dresses, jeans, skirts, suits (48% off)

A handful of retailers saved their best deals for Cyber Monday

  • The following companies offered 60% or more off yesterday only: 7 For All Mankind, Lucky Jeans, ShopManhattanite, Last Call, C&CCalifornia.com
  • Chico’s and theOutnet offered at least 60% off on both Black Friday and Cyber Monday.

Cyber Monday analysis looked at over 44,000 women’s online markdowns, over 10,500 men’s online markdowns,and over 2,500 kids online markdowns — all on Monday, 11/29/11. Black Friday analysis looked at over 43,000 women’s online markdowns, over 9,000 men’s online markdowns,and over 2,500 kids online markdowns — all on Friday, 11/25/11.

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