Labor Day or Black Friday? It Depends on What You Want!
Our August 10 post comparing online Labor Day sales with discounts on other well-known sale holidays has generated quite a bit of interest. We’ve received comments and questions from a variety of sources who just couldn’t believe that Labor Day trumped Black Friday for discount value of clothing, shoes, bags, and accessories.
Honestly, we were surprised when we first saw the data from 2011. But what we saw was pretty compelling:
· For the Black Friday-Cyber Monday weekend last year, our 150+ retail partners offered sales on more than 56,000 items online. However, only 8,000 (or 15%) of those items were offered at deep discounts of 60% or more.
· On Labor Day weekend, there were fewer items on sale – about 41,000. But, we found that over 13,000 (or 30 percent) were offered at 60% off or more, many more than Black Friday or Cyber Monday.
So, the bottom line is that it depends what you want: Shop the Black Friday-Cyber Monday weekend if you want the largest selection of clothing, shoes and accessories on sale online and don’t mind if the discounts aren’t the best. Shop Labor Day weekend if you want the steepest discounts for the items you buy. Or, shop both weekends and reap the best of both worlds!
If you want a easy way to stay up to date on all the upcoming sales, keep an eye on our blog, facebook page and twitter feed for the latest news from all your favorite stores. And remember–the best way to outsource your sale searching and enjoy the last three-day weekend of the summer is by quickly checking your Salemail or logging onto your personalized search page at any time. Relax! We’ve got you covered.