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Category — Annie Ladino: Chief Stylist

Treat Yourself Tuesday: Treatings Greetings Videos

In honor of our inaugural Treat Yourself Tuesday, our intrepid Chief Stylist surprised a few of her fashionable friends with very special hand-picked prezzies. With her ne’er do well assistant Mark by her side, things didn’t go off exactly as planned. Nonetheless, we thought you’d get a kick out of seeing Annie’s personalized “Treatings Greetings” for veteran stylist Sasha Charnin Morrison and Manrepeller Leandra Medine.


Want to see the real treats that Annie Sent along? Click HERE for Sasha’s and HERE for Leandra’s.

November 29, 2011   1 Comment

#TreatYourselfSITM Twitter Chat with Annie Ladino

As  you may have seen, today we are kicking off our first Treat Yourself Tuesday with curated picks by our Chief Stylist, Annie Ladino, and a rad boot giveaway! But the fun doesn’t stop there. We’ll also be hosting a twitter chat with Annie at 12pm PST/3pm EST TODAY (Tuesday, 11/29).


Here’s your opportunity to pick Annie’s brain on all things fashion/style-related. She’s dressed fabulous celebs like Brooklyn Decker, Becki Newton, and many more — now you can take advantage of her expert styling services for free! Find out what you should be treating yourself to this holiday season…

Here’s how it works:

  • Follow @AnnieLadino and @ShopItToMe on Twitter
  • Tune in at 12pm PST/ 3pm EST on Tuesday, Nov. 29th
  • Annie will be asking and responding to fashion/shopping-related tweets. Just include “#TreatYourselfSITM” in your tweets
  • Tip: To follow the entire conversation, visit and enter #TreatYourselfSITM

We look forward to tweeting up a storm with you!

November 29, 2011   No Comments

Our Favorite Style Bloggers Show Off Annie’s Fall Outerwear Picks

Thanks to Jenn Falik for the Shop It To Me shout-out on her TODAY show segment featuring where to find great coats for under $100.  You can check it out here.

We love that Jenn’s choices align with Shop It To Me Style Director Annie Ladino’s top outwear picks for fall.  Annie called out seven trends for the season, and here are 14 of our favorite bloggers who rock these looks.


A cape is a great way to stay warm and toasty without compromising style.  An effortless style choice, a cape can refine denim to give you a polished look.

Outerwear Trends For Fall: Street Style

Chiara of The Blonde Salad and Liz of Late Afternoon


A jacket with military detailing should be a staple in everyone’s wardrobe. Give flirty sweet looks a touch of ruggedness with this transitional piece.

Fall Outerwear Trends

Tieka of Selective Potential and Taylor of Sterling Style


Choose a leather motorcycle jacket as the core piece and use it to create an unexpected look by layering it over a flirty dress or feminine skirt and blouse.  The contrast makes it exciting.

Fall Outerwear Trends: Street Style

Jennie of Going West and Jen of Jen Loves Kev


A shearling jacket can update any look.  Paired with a sexy dress or mini skirt, it’s a piece that strikes just the right note.

Whitney from Britt + Whit and Blair from Atlantic-Pacific


Give an otherwise neutral look an element of excitement with texture.  A tweed jacket is the perfect partner to colored denim.

 Fall Outerwear Trends: Street Style

Anh of 9 to 5 Chic and Britt of Britt + Whit


To make a statement, partner a parka with unexpected pieces.  Ditch the denim and wear a pencil skirt or a trouser. The combination was hot in the F/W runway collections.

Fall Outerwear Trends: Street Style

Helena of Brooklyn Blonde and Annabel of Blushing Ambition

Faux Fur

Opt for a glamorous cover up while saving the world.  (Ahem, one stilleto at a time)

Fall Outerwear Trends: Street Style

Kristina of Pretty Shiny Sparkly and Lindsey of Saucy Glossie

While October and November aren’t the best months to find great deals on outwear, if you keep an eye out for “friends and family” sales, you just might be able to score your trend of choice at a great price in time to stay warm this season.

October 3, 2011   1 Comment

Annie Ladino on Astrological Style: The Libra

As the sign moved to Libra this week, I’m continuing to shed light on astrological style, this time sharing what the Libra woman is all about. Gals born between September 23rd and October 23rd, listen up!

Libra style by Annie Ladino

Leave it to a Libra, child of Venus, to make anything look chic and sexy, from a silk ball gown to jeans and a beautifully cut tee. Libra will never cross the line into questionable taste.

Libras are a sign of beauty and elegance. They have extremely lavish tastes and value quality and price over trendiness.

Libra style by Annie LadinoTheory pastel dress, Rag & Bone lace-up pants, Brian Atwood open-toe boots, Tory Burch link waist belt, Sonia Rykiel faux fur


Planet: Venus

Venus, Libra’s ruler, gives the Libra woman an appreciation for pretty things that have a sensuous appeal. Although looking current is important to her, she is brave enough to go against the grain when her heart tells her to.

Libra Style by Annie Ladino

Fendi platform booties, Burberry Prorsum blouse, Marni ruffled bracelet

Symbol:  The scales

Signifying balance, equilibrium and order

Birthstone: Opal

Symbolizing fidelity

Metal: Copper

Libra Style by Annie Ladino

Stephen Webster astro necklace, Judy Gieb opal earrings, Gap chain bag


Libra colors, ruled by graceful Venus, are the soft pastels found in the Rococo Period, particularly the pale blues, pinks and rose, considered shades of social refinement.

Libra style by Annie Ladino

UO tassel earrings, Stella McCartney dress, LOFT knotted necklace 

Animals ruled by Libra:  Snakes and Lizards

The Libra puts a personal spin on whatever she wears, and it always looks effortless.

Libra Style by Annie Ladino

MICHAEL Michael Kors clutch, Kate Spade pumps

The Libra is one of the most up-to-the-minute and “in the know” signs when it comes to fashion, books music or other indicators of popular culture. Libras are the arbiters of taste and they are very much on the vanguard of what is new and hot. It’s true that if the rest of us are searching for the best newest boutique, the trendiest restaurant, and the hot new band –we soon learn to simply ask a Libra. Libra has an uncanny ability to pick up on trends before they fully manifest by the masses.

Classic Style Icons:

Bridgette Bardot – September 28, 1934

Rita Hayworth – October 17, 1918

Catherine Deneuve – October 22, 1943

Libra Style by Annie Ladino

Famous Stylish Libras:

Serena Williams – September 26, 1981

Gwyneth Paltrow – September 27, 1972

Naomi Watts – September 28, 1968

Marion Cotillard – September 30

Gwen Stefani – October 3, 1969

Mia Wasikowska – October 4, 1989

Kate Winslet – October 5,1975

Rachel McAdams – Ocober 7, 1976

September 28, 2011   3 Comments

Fashion Week Day 6: Jay-Z and Beyonce Celeb Spotting

That evening, my friend Steve Gold and I headed to an intimate gathering at the Tory Burch Flagship store.  You know, just her closest friends like Beyonce, Jay Z, Serena Williams and Estelle and a few others….

Somsacks’ sister, Somphone Sikhounmuong, was once a designer and is now an in-house stylist.  Also in attendance was Justin Guinta of Subversive Jewelry.  He designed the Ram collection for Tory that I’d been ogling this summer.

On our walk out we passed the one and only, Hova.  Steve and I usually don’t get star-struck being it our business but we sort of (OK, really)  geeked out at the site of Jay-Z.  I feel the same way about Bill & Hillary Clinton and Michael Jordan…

Shop It To Me covers New York Fashion Week

The crowd around Beyonce and Jay Z

Shop It To Me covers New York Fashion Week

Shop It To Me covers New York Fashion Week

The one and only Jay-Z with Annie’s friend Steve Gold, model and real estate agent

September 14, 2011   No Comments

Fashion Week Day 6 with Annie Ladino: Tory Burch and J.Crew

Day 6…or is it Day 10?!
The day started off with Tory Burch’s first show at the tents.  I’ve become a huge fan this past year and practically live in a rastafarian inspired hoodie that even my guy friends envy.   I detected a hint of this caribbean laid back influence in Tory’s S/S 12 collection, while staying true to the brand’s modern take on prep.  Being a sucker for detail I paid special attention to it’s impeccable styling and decided these were my favorite looks.

Tory Burch Show

Annie’s favorite looks from the Tory Burch Spring/Summer 2012 runway show

I made a mad dash out the door to J.Crew to see my friend Somsack Sikhounmuong, the Women’s head designer.   I caught a quick peek of one of my favorite retailers’ collection until the crowd went wild.  Beyonce and Solange Knowles had entered the building.

Shop It To Me covers New York Fashion Week

Friend and J.Crew Designer Somsack Sikhounmuong

J.Crew Spring/Summer 2012 Collection



September 14, 2011   No Comments

Fashion Week Day 5 with Annie Ladino: Backstage at Preen!

And then there are times when we are able to run backstage.

Preen!  one of my favorite London based designers shows in NY now.

When I was in college I crashed their show during London Fashion week.  After college, a friend ended up doing their PR.

Preen model board

Preen Backstage

Kaitlyn Nagy (on the left side of Justin and Thea) studied Advertising and Communications at FIT with me.

Preen Fashion show

Preen fashion show

Preen fashion show


The thrill and energy backstage is always well contained at shows.  It’s always great to see the fun chaos after a show, and congratulate the content and relieved designers.

September 13, 2011   No Comments

How to Dress Like a Spirit Junkie: Get the Inner Look!

Is it possible to be both a fashionista and a spirit junkie?

One look at my friend Gabrielle Bernstein–whom I have the pleasure of dressing for the official launch of her Spirit Junkie book tour tonight–and you will see the answer is an unequivocal yes!

Gabby is an amazing inspirational speaker, life coach and guru.  She’s author of Spirit Junkie:A Radical Road to Self-Love and Miracles and Add More ~ing To Your Life:A Hip Guide to Happiness. You can order her book and get free gifts at

She is not the stereotypical a granola-munching, Birkenstock wearing, hippie-dippy love child lost in the 1960s. In fact, she knows how to rock a slouchy tee, uber skinny jeans and Isabel Marant sneakers.

Gabby believes that your outfits will look much hotter if you ignite your inner beauty, too.  So awaken your inner goddess by taking inspiration from her–and commit to reciting the following affirmation daily over the next 30 days:

“Where would you have me go? What would you have me do? What would you have me say? And what would you have me wear?” (Adapted from A Course in Miracles.)

So whether you find peace in Proenza or bliss in Balenciaga, I think you’ll love Gabby’s look.   Here’s how to get it.
Illustrations by Emily Brickel


Gabby’s Spirit Junkie Look #1: Flirty dresses, platforms, chain purses

Gabby Bernstein look

Prada Wedges, Originally $895, Now $716

Nanette Lepore Dress, sold out

Kimchi Blue Hard Heart Purse, sold out

I Love Me Ring (Be Well With Arielle), $275


Get The Look:

Gabby Bernstein Spirit Junkie style


Stella McCartney Dress, Originally $1,735, Now $607

French Connection, Originally $228, Now $99.99

BCBG dress, Originally $398 Now $178.90



Steve Madden Platform Sandals, Originally $130, Now $97.50

Gap sandals, Originally $89.50, Now $38.99


Gabby Bernstein jewelry

Chain Bags:

See by Chloe, Originally $325, Now $194.90

Calvin Klein Suede Small Shoulder Bag, Originally $149.50, Now $99.99

Nine West Small Shoulder Bag, Originally $69, Now $49.99



Kenneth Jay Lane Coin Necklace, Originally $125, Now $89.50

Marc Jacobs Thorn Necklace, Originally $78, Now $62.40

Dannijo Arrowhead Ring, Originally $139, Now $76

Dannijo Necklace, Originally $195, Now $97.50



Gabby’s Spirit Junkie Look  #2: Casual glam, Love Tshirt, Skinny jeans and trendy sneakers

Gabby Bernstein casual look

Isabel Marant sneakers, Now $725

SONIA by Sonia Rykiel tee, Originally $295, Now $206

7FAM Roxanne Skinny Jean, Originally $189, Now $119



Get The Look:

Gabby Bernstein Spirit Junkie tops


Lauren Moshi Love Slub Tank, Originally $99, Now $69.30

Marc by Marc Jacobs Navy Heart Print Sweetheart Blouse, Originally $128, Now $64.99

See By Chloe Heart-intarsia knitted cotton cardigan, Originally $360, Now $162


Gabby Bernstein Spirit Junkie casual style


Acne Skinny Jeans, Originally $260, Now $182

Current/Elliott skinny jeans, Originally $238, Now 87.99

Cheap Monday Zip Low Jeans, Originally $65, Now 49.99



Sam Edelman Studded Sneaker, Originally $149.95, Now $99.90

Frye Cutout Sneaker, Originally $98, Now $65

Converse Jack Purcell, Originally $75, Now $25.20


September 13, 2011   No Comments

Fashion Week: Days 4 and 5 with Annie Ladino

After a long hard and exhausting week I finally got down to business.  It is fashion week after all, and I’m out to support my friends as much as possible.

Sunday, I made it out to my friend Tawfik Mounayer’s presentation for Tribune Standard.  I love a presentation as much as a fashion show.  You get a broader window of time to come in and out as you please without the pressure of missing a show.  I have in my days missed a show by a millisecond, and a presentation leaves little room for that.

Tawfik’s line had a number of carpet worthy dresses as well as editorial pieces to be used in a great fashion shoot.  I look for all of this when I’m viewing a collection at fashion week.  Sometimes a look as cool  and graphic as it is just won’t work on the red carpet and therefore I have to keep my eye out for both.


I view a collection with a different eye. My job as an editorial and celebrity stylist is to seek out amazing wearable clothing as well as collections that are pushing boundaries.  I loved Tawfik’s take on the St. Tropez woman who lounges in a sexy cover up, but really fell in love with his collaboration with Manolo.  it’s been quite a while that I have embraced a classic and appreciated a staple.  Here he took an original Manolo style and altered it to fit his collection with a print.  As I’ve said before, a great investment is a shoe that goes with nothing and therefore goes with everything!

Tawfik Manolo


Another collection that blew me away was Rachel Roy’s.  Her nod to Asia, it’s prints and silhouettes have always been favored in my eyes.

Rachel Roy





September 12, 2011   No Comments

Fashion Week: Day 3 With Annie Ladino

Being a freelance stylist tends to pull you in different directions at any given time.

After Joy’s show on Friday I thought I would have the weekend to hit shows and parties all weekend.  Instead I received an urgent email to dress Brooklyn Decker for the Altuzurra show.  Her busy schedule and the US Open allowed for only one show to Fashion Week.  Altuzarra has been a fresh new designer I always look forward to at fashion week and was excited she would be there to see.

Saturday AM after a quick coffee I headed up to the showroom.  Binta, the publicist for the brand, helped me go through the collection and pick a few looks.  Although a swimsuit model, Brooklyn has impeccable style and was veering in the direction of something a little more casual and chic.  Since we working with a F/W collection she chose to wore a tweed blazer, with a lemony colored Equipment blouse and her Thakoon skort (yes I said skort – a skirt/shorts combo) and paired it with the sexiest off-white pointy toe Gianvito Rossi for Altuzarra stilletos.

Brooklyn Decker Show

After the show I rushed to get ready for the Barneys party at Westway.  My friend Steve Gold and I watched Carine Roitfeld and Valentino Garavani karaoke “My Way.”

September 12, 2011   No Comments