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Category — Annie Ladino: Chief Stylist

Fashion Week: Day 2 with Annie Ladino

In fashion, I have come to learn that there will ALWAYS be a last minute crunch to make sure everything is perfect.  Today was no different as I was in final fittings for Joy Cioci’s show, pairing each model with proper footwear and accessories minutes prior to them strutting down the catwalk.  With a giant sigh of relief, my work was done, and the show turned out amazingly.  That’s the funny thing about fashion, it always seems to work out in the final seconds.  I’m totally obsessed with the Patricia Underwood hats we decided to use; they are sophisticated, yet understated sexy, exactly like Joy’s collection.

Backstage Joy Cioci

Joy Cioci Show

After the show, I dashed to Fashion Next, ELLE’s partnership with Savannah College of Art and Design, which was full of raw and unexposed talent.  I am so excited to see what the next generation of designers will produce, the ones following Alex Wang, Thakoon, and Richard Chai.  They have a fresh and inventive way at looking at clothing which pleasantly surprises me every time I view their collections.  After the show, I met up with some of my favorite industry folk from ELLE for a drink to cap off another great day at NYFW.  Until tomorrow….

September 12, 2011   No Comments

Fashion Week: Day 1 with Annie Ladino

I had to block the first day of shows to do fittings for my friend Joy Cioci’s show.

It’s Joy’s second season showing at the tents.  She used to be the Creative Director of Wink and we met at a Bismarck Phillips PR dinner many years ago.  When she started her own collection she asked me to style the show and we’ve been working closely since.  Her bio is on her site

Annie Ladino Styling

Annie ladino Styling

This season I’m blown away by the vibrant hues in her collection.  I have a strong penchant for lace and embroidery and that is a strong theme throughout.  We have very different aesthetics but work great together because we respect one another’s point of view.  My goal is to follow Joy’s direction and stay within her style when picking accessories.

Joy Cioci styles

This year we got two of my favorite lines to sponsor Joy’s accessories.  Shoes were provide by Pour la Victoire and Kelsi Dagger.  We added lucite jewelry from Ben-Amun.

Throughout the day three pairs of heels broke so my intern Via went on the hunt for a shoe repair who could fix the shoes by the end of the day.

Meanwhile, Cara Waltrip the Sales Director of the line helped me find alternates.  I value Cara’s opinion and have tremendous respect for her taste.  I always find myself asking her opinion before I make a purchase.


By 6:00 pm I was rushing out the door to meet my good friend Jared Eng from for #FNO.  We had a list of must hit stops so we mapped out the night to start downtown and end uptown.

Jared Ng JustJared

First stop was Tory Burch in the meatpacking district.  Here we met Tory but couldn’t find her publicist Esther Song.  Tory was genuine and down to earth.  Her kids were running around and there was a great food truck out front.

We didn’t have time to mingle—and within 20 minutes were en route to the train.


It took us three trains to get to Dolce & Gabbana on Madison Avenue where Justin Bieber was the surprise guest.  I knew he’d be on hand but was sworn to secrecy.  The special guest I was there to see was my good friend Brooklyn Decker.

The crowd of screaming tweens and bad cell reception made it impossible for me and Jared to find Brooklyn on the 3rd floor.  So we decided to walk a block to Lanvin.

Fashion's Night Out

The hosts at Lanvin was my former boss, Joe Zee, Creative Director of Elle, Iman and Dwyane Wade.  There was a dance challenge happening, where couples mimicked the choreography seen in the brand’s “Hiver 2011” ad campaign video.  Since Joe was busy on stage, I had fun hanging with my best friend Sarah Schussheim, who now works with Joe.

Since Sarah and I both were exhausted from the shows we worked on today – we decided to call it an early night and head to the train station by Barneys.  We made quick stops in the Tory Burch flagship, where we finally found Esther, and then at Calvin Klein where I was tempted to get an I LoVE Lara t-shirt but was dragged out before I could.

After a long day of walking in my always comfortable Valentino kitten heels—I collapsed at home and put my feet up.   Joy’s show 6:00 pm at Lincoln Center, but I  am still missing a couple pairs of shoes and need to finish some looks.   After Joy’s show—I’ll have a couple of others to see and a few parties to visit before calling it a night.


September 10, 2011   No Comments

U.S. Open Style

The U.S. Open tennis matches are this weekend’s hottest ticket.  For those lucky enough to make it to Flushing Meadows before the finals next Sunday, we asked our Chief Stylist Annie Ladino to weigh in on what to wear.  She’s been known to style beautiful player’s box regular, Brooklyn Decker.  Read on for a slice of Annie’s advice.


Although style and sports are not always synonymous, the U.S. Open serves as a fashionista’s alternative to the catwalks at Lincoln Center.   Dressing for this annual event can go two ways: courtside casual or powerhouse chic.

When opting for low-key comfort yet effortless style like U.S. Open diehards Cameron Diaz and Gwen Stefani, it’s all about layering.  Though fall is still three weeks away, when the calendar marks September, there always
seems to be a mass break out of knits and denim, and the Open is no different.

You’ll be on top of the fashion podium with these favorite picks layered over your go to tee:

Us Open layers

Stella McCartney Sequin Cape, Reg $1395, Now $488

Rag and Bone Crop Sweater, Reg $195, Now $97.99

Jil Sander Cardigan, sold out

With denim offered in so many different styles and colors this fall, I’m looking to shy away from my live-in skinnies and head in an alternative direction with one of these:

US Open jeans

Current/Elliott Skinny Crop Jeans, Reg $200, Now $70

Genetic Denim Fever Mid Jeans, Reg $198, Now $99.99

Genetic Denim Boyfriend Jeans, Reg $176, Now $59.99

Twenty8Twelve Skinny Jeans, Reg $270, Now $67.50


With the sun gleaming down on the courts, it will be hard to catch every play without a pair of stylish shades:

US Open sunglasses

3.1 Phillip Lim Aviator Sunglasses, Reg $225, Now $67.50

Cheap Monday Black Telekenesis Sunglasses, Reg $30, Now $13

Cheap Monday Scrying Shades, Reg $30, Now $15

Rag and Bone Piaggio Sunglasses, Reg $345, Now $104

3.1 Phillip Lim Square Frame Sunglasses, Reg $225, Now $67.50


Extra accessories to optimize your look:


Emlio Pucci Printed Silk Scarf, Reg $288, Now $100.80

Marc Jacobs Printed Scarf, Reg $250, Now $112

Madewell Summer Sun Hat, Reg $38, Now $16.99

J.Crew Colorblock Hat, Reg $38.50, Now $19.99


Looking for a more refined look to sport at the Open a la Anna Wintour or Donald Trump?  Trade out your knitwear for a chic suiting option:

US open blazers

Theory Stretch Black Blazer, Reg $495, Now $345

Just Cavalli Textured Crop Blazer, Reg $775, Now $271

Rag and Bone Bromley Blazer, Reg $377, Now $295

ADAM Linen Boy Blazer, Reg $345, Now $138


And pair with a structured mini or tailored pant:

US OpenSkirts

See by Chloe Skirt, Reg $195, Now $135.99

Alexander Wang Assymetrical Skirt, Reg $450, Now $157.50

Jack by BB Dakota Striped Skirt, Reg $49.00, Now $19.97

Stella McCartney Pinstripe Pants, Reg $595, Now $237.99

Theory Classical Pants, Reg $215, Now 106.90


Keep these styling tips in mind when planning your looks for the stylish sporting event of the year and it is sure to be a fashion game, set, and match in your favor!

September 4, 2011   No Comments

Annie Ladino on Astrological Style: The Virgo

September is the month for fashion, as the spring runway shows are presented from New York to Milan to Paris, and the fashion industry is plunged from its lazy summer days in St. Tropez and the Hamptons back into full throttle ‘next-greatest-thing’ mode. It is perfect timing, as September is the month of Virgo, a sign which has a discriminating eye, impeccable taste, great attention to detail and a preference for well tailored, simple styles.


Who is the Virgo woman? 

Splurging on classic investment pieces rather than of the moment show-stoppers, the Virgo woman opts for minimalism over, “over-the-top”, ALWAYS.  She is organized and observant, thus thoughtfully chooses each outfit to create for seemingly effortless results.  Extremely detail-oriented, the Virgo woman is constantly on the lookout for the perfect texture, cut, trim, color, pattern, lining, and silhouette to complement the already existing pieces in her wardrobe.  Virgo’s high standards translate to all areas of her life, including her fashion sense.  Therefore, her closest not only contains every wardrobe essential, but is precisely categorized, cleaned, and color-coded.

Ruling Planet: Mercury, the planet of day-to-day expression and communication.

Virgos are perfectionists–there’s simply no escaping it.  Her accessories serve that purpose.  While chic and stylish, they are versatile pieces which are carefully calculated into her wardrobe.

Virgo Style: Annie Ladino on astrological fashion

clockwise: Alexander Wang Ryan Ombre bag, Steve Madden Maxinnee platforms, Botkier Charlotte bag, Elie Tahari Two-tone slingback

Birthstone: Sapphire, called the “Stone of Destiny”.
Virgo style: The Sapphire

clockwise: Alexander McQueen Crystal-embellished cuff, Urban Outfitters Space Cuff bracelet, Mason Martin Margiela Broken Setting ring

Color choices:
Although she consistently holds herself to the highest of standards, the Virgo woman is also down-to-earth and thus leans towards earthy hues – especially browns, taupes, and greens when looking to add color.  A closet full of simple neutrals allows her to effortlessly coordinate pieces and color.

Marc by Marc Jacobs Marlow shirt dress, J Brand sateen skinny jeans, IRO stretch-silk dress

Body: Virgo rules the Abdomen

Health-conscious Virgo makes an effort to stay physically fit and Virgo people don’t mind repetitive exercise routines, if they can see achievable outcomes.  They tend to have killer abs and should deservingly show them off.
Virgo Style by Annie Ladino

clockwise: Alexander Wang crochet crop top, ADAM tuxedo blazer, Ralph Lauren cropped kimono top, Stella McCartney cropped denim jacket

Outfit choices:
The Virgo’s go-to outfit is sharp and polished as she makes her mark in black and white.  She transforms her classic sheath to fashion-forward adding an on-trend accessory or shoe.  For Virgos, a little goes a long way.

Virgo Style by Annie Ladino

Stella McCartney satin and lace dress, Michael Kors sheath dress, Alexander McQueen peplum dress

A critical eye for detail, combined with a ceaseless pursuit of perfection, endows Virgo with an irresistible urge to improve everything and everyone (whether they need it or not!). They find themselves to be picture perfect at every occasion.

Celebrity Virgo stylistas include:
Rachel Bilson – August 25, 1981
Blake Lively – August 25, 1987
Cameron Diaz- August 30, 1972
Pippa Middleton – September 6, 1983
Michelle Williams – September 9, 1980
Jennifer Hudson – September 12, 1981
Stella McCartney September 13, 1971
Nicole Richie September 21, 1981

All styles featured in this post were found via Shop It To Me

August 30, 2011   No Comments

Smart Cookies Webinar with Chief Stylist Annie Ladino

Next Tuesday, our very own Chief Stylist, Annie Ladino, will be taking part in a FREE and fashionable webinar for Smart Cookies!

You’re invited!!

Who: Annie Ladino and Smart Cookie Sandra Hanna

What: Fall Makeover Guide – 5 secrets on updating your look for less than $200

When: August 30th at 5pm PST, 8pm EST

Where: Your computer! Click HERE to register.

Why: Valuable tips on investment pieces, must have accessories, secrets to spending less, and more

Limited space available, so be sure to sign up as soon as possible — this is one webinar that’s not to be missed!


August 24, 2011   No Comments

Wedd-iquette: It’s OK To Wear White!

With wedding season in full bloom, I am often asked, “What is modern fashion etiquette for a wedding guest?

Today’s wedding dress codes can be a challenge to navigate.  We want to dress to impress, but don’t want upstage the bride. How can we find the right balance?  Read on for my wedd-iquette“I do’s”:


Tip 1 – Wear White!

We’ve all heard the rule that you should NEVER wear white to a wedding. That’s only partially true.

While there is only one person allowed to wear white head to toe, guests CAN wear white without upstaging the bride — as long as it’s worn in small doses. Here are my tricks for avoiding a fashion faux pas.


Try printed dresses that incorporate white:


1) Marni Watercolor dress, Now $529.50 (70% off)

2) Nicole Miller Drape Back Dress, Now $170.90 (55% off)

3) Twenty8Twelve Silk Chiffon dress, Now $120 (70% off)

4) Tibi Lace Shift Dress, Now $147.50 (60% off)

5) Ella Moss Striped Maxi Dress, Now $91.20 (52% off)


Or add hints of white with accessories:


6) Dolce & Gabbana Crochet Pumps, Now $436 (20% off)

7) Alexander McQueen Classic Skull Clutch, Now $870 (30% off)

8) Kate Space necklace, Sold Out

9) Michael Kors Patent Platform Sandals, Now $139.99 (67% off)

10) Lanvin Silk Satin Pochette, Now $269.50 (65% off)


If you’re dying to wear a white solid, just break it up: wear white only on top or bottom and complement it with a bright color:


11) Marc Jacobs Long Embroidered Dress, Now $1470 (70% off)

12) Opening Ceremony Button-Back Dress, Now $352 (50% off)


Tip 2 – Pastels are Powerful

Another great array of wedding-appropriate colors to try are PASTELS.  They’re soft and flattering, but they’re definitely not the bride’s color.


13) Tibi Strapless Dress, Now $244.30 (65% off)

14) Marc Jacobs Ruffled Pearl Embellished Satin Dress, Now $1,000, (60% off)


Tip 3 – Black Tie Alternative:  The Evening Short

Take a cue from the well-dressed men in your life: stand out fromthat sea of chiffon in a pair of structured shorts.  Try classic black, or be daring in sequins:


15) Stella McCartney Tailored Shorts, Now $267 (65% off)

16) Rag and Bone Cuffed Shorts, Now $92 (65% off)

17) Marc Jacobs High-Waisted Shorts, Now $280 (60% off)


Tip 4 – Put Your Best Foot Forward

Whether your dancing all night or leaping to catch the bouquet, 4-inch stilettos can make it tricky to move with grace. Instead, kick up your heels in these embellished flats:


18) Loeffler Randall Flat Twist Sandals, Now $188 (36% off)

19) Miu Miu Peep Toe Flats, Now $504 (20% off)

20) Giuseppe Zanotti Suede Ballerina Flats, Now $299.25 (65% off)


If you feel you must add height, try a comfortable evening wedge like one of these:


21) Michael Kors Wiley Wedge, Now $132 (52% off)

22) Dolce Vita Sandals, Now $83.25 (55% off)

23) Elizabeth and James Metal Strap Sandals, Now $275.99 (30% off)


So don’t panic when the next invitation arrives. With these simple tips, you can walk down the aisle in style – and not end up banned from future guest lists.


August 12, 2011   4 Comments

The time is now for dreamy denim discounts and beautiful boot bargains

A great new pair of designer jeans and some fabulous trendy boots…there’s nothing better for the fall.  But with prices on got-to-have-it brands starting at $225 this season, can anyone afford a new pair?

You can, and you don’t have to wait until January for discounts: August and September offer some of the steepest sales of the entire year on both denim and boots.

Last year, online discounts on women’s jeans were 43% in September and 42% in August: perfect timing to get some great new denim for the fall.  Shop It To Me’s Founder/CEO, Charlie Graham says, “it’s because retailers extend their August back-to-school sales for kids to junior brands. That prompts markdowns on women’s denim too.”

“Pre-season sales designed to get you ‘in the door’ likely are the reason for the great discounts on women’s boots”, says Charlie.  Although the biggest markdowns are in early spring, you can find the perfect pair of boots in August for 40% off.  In this case, playing the waiting game thinking you’ll snag a pair during peak winter season isn’t advised.  Women’s boot styles available online during November/December last year were only 35-36% off on average.

What are you waiting for?  Make sure your preferences are current with the denim brands that map to your jean-etics and designer boots you want to walk in this fall.  Discounts will disappear as soon as autumn arrives because retailers know you NEED those winter staples.  Happy shopping!


Keen on snapping up the August sales, Annie Ladino, Shop It To Me’s Chief Stylist, found these boots and denim styles in today’s Salemail:

Boots Collage

1) Loeffler Randall Mesh Lace-Up Booties, Now $188 (70% off)

2) Free People Legion Buckle Booties, Now $49.95 (64% off)

3) Alexander Wang Whipstitch Ankle Boots, Now $237.99 (60% off)

4) Giuseppe Zanotti Crystal-Embellished Boots, Now $632 (60% off)

5) Madewell Denim Boots, Now $139.99 (30% off)


Fall Denim On Sale

6) Current/Elliott Bell Mid-Rise Flare Jeans, Now $80.50 (65% off)

7) Twenty8Twelve by Sienna Miller Skinny Jeans, Now $67.50 (75% off)

8) J Brand Zipper Skinny Jeans, Now $149 (20% off)

9) Lauren by Ralph Lauren Boyfriend Jeans, Now $69.65 (30% off)

10) Current/Elliott Boyfriend Ripped Jeans, Now $87.99 (60% off)




August 9, 2011   No Comments

The Inside Scoop for Getting the Most out of Salemail

Now that I’ve been working with Shop It To Me for a while, my friends and clients ask me for insider advice to get the best deals.

The truth is, it’s so easy that you really don’t need any special tricks to find insane steals on everything from Alexander Wang to Alaïa (OK, everyone knows I have an issue).

But, in the interest of sharing what I’ve learned, here are my top 10 tips for customizing your Salemail to find exactly what YOU want.

Tips for Newbies to Shop It To Me:

1.      During sign up, be sure to click “all brands” so you have the full roster of 800+ women’s brands to choose from (not just the 60 or so featured).  Then, select 15-20 to get started. (You can always add more later).  Here are some of my personal favorites: Alaïa, Givenchy, Isabel Marant, Proenza Schouler, Dolce & Gabbana, Margiela, YSL, and Dannijo.  And, on the more affordable end of the spectrum: Madewell, J.Crew, Gap, Sigerson Morrison, and Pour La Victoire.

2.      In that initial sign-up, it’s smart to select multiple sizes if you’re “in between.” For example, check both 4 and 6 if you sometimes wear one and sometimes the other.  You’ll get the most matches if you select both number and letter sizes (eg: size 4 and S).

3.      Start by getting Salemail twice a week. Of course, if you’re a shopaholic, you may want it daily!  Remember that YOU control how often you get Salemail, and you can change this at any time.

4.      The early bird gets the worm when it comes to Salemail.  Items sell out quickly, so you want to jump on the Salemail as soon as it lands in your inbox. Salemails usually arrive by 10am ET – perfect timing for a mid-morning break.

5.      If you’re having a problem—send an email to  The staff is really responsive.


Tips for everybody (newbies and veterans alike!)

6.      Take to Twitter and follow @shopittome for late breaking sale news and exclusive offers.

7.      Remember that you can log on to edit your preferences at any time. If you change your mind about a brand or a category in your Salemail, simply update your profile to remove it.

8.      If there are retailers in your Salemail that aren’t your faves, you can delete them right in the Salemail.  “Remove Retailer” is on the far right of the retailer bar within each salemail.

9.      Always check your Salemail for additional discount codes.  When available, they are posted just below a retailer’s name at the top of that retailer’s daily sales. A bunch of retailers like to give our members exclusive codes.

10.  Shop It To Me Search is a great tool if you’re trying to narrow down by price, or you if are on the hunt for something immediately.  It will show you all sales in your brands and sizes.  Log in at any time and you’ll see your customized page.  Perfect when you’re looking for something special for an event!



July 30, 2011   No Comments

The Best Things To Buy In August

Be an accessory to the bargains.  Annie’s inside scoop on what to snap up in August.


Great accessories can take almost any outfit to a whole new level, and August is the perfect time of year to expand your collection of little extras (thanks for the tip-off, dear data team!).  Belts, scarves and other accessory items will be available at their best discounts of the year, with online sales last year averaging 52% off during August, compared with an average 47% the rest of the year.

You probably won’t want to accessorize some of the other best buys this month: comfy sleepwear ( 49% off vs. 41% off) and athletic shirts (47% vs. an average 42% off). But if you have suggestions on how to do so, please leave me comments below.

So, before you “check out” for your August vacation, check in on some of my August shopping picks below.


Styling Tips:

Accessories: Scarves aren’t just for tying around your neck.  Loop it as a belt, add a hint of color to a bag or just plain tie around your hips for a new look.

Belts: The easiest and fastest way to flatter your figure, Belts add instant definition to your waist.


Missoni Scarf (35%-off)Marni Necklace (65%-off)Stella McCartney Belt (20%-off)


Athletic/Sleepwear: Not just for gym, sweatshirts are the perfect slouchy cut comfort addition to your everyday wardrobe.  I like the juxtaposition of wearing it with florals.


Madewell Sweatshirt (31%-off), Anthropologie Sweatshirt (75%-off), Alexander Wang Sweatshirt (42%-off)

Blumarine Sleepwear (40%-off), Ralph Lauren nightshirt (31%-off), Calvin Klein sleepwear (31%-off)



Methodology: Shop It To Me, the free online personal shopper for designer brand clothing, shoes, and accessories analyzed over 11 million women’s markdowns, that were available on sale online between April1, 2010-March 31, 2011. The data below shows the months the markdowns were steepest.




July 28, 2011   No Comments

Happy birthday, Annie! What should we get our Chief Stylist?

We just love all the great styling advice and insider tips that our Chief Stylist Annie Ladino shares … don’t you?

Animal-print adoring Annie is our favorite Leo, and she happens to have a little birthday coming up this week.

We sneaked a peek at her Salemail to find the perfect prezzie.   But with so much good stuff to choose from, we had trouble narrowing it down.

What do you think? Can you help us decide on Annie’s birthday gift?

July 28, 2011   1 Comment