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Category — Annie Ladino: Chief Stylist

Style For Your Zodiac Sign: Leo

This month I celebrate my 29th 26th birthday.  Being a Leo, it’s no wonder I take great pride in my astrological sign.  So along with this style guide I’m giving you a sneak peak into my Salemail and the pieces that I’ll be adding to my wardrobe this fall.

Are you a Leo?

As a Leo, you are a true trendsetter.   Rather than play it safe, your superb sense of design and color gives you an eye for unexpected, original wearable expressions. You have a theatrical quality to fashion (Leo rules the theatre, after all) so you look at the “costume” you choose as a creative way to express a certain attitude, feeling or mood.

The Leo woman does everything on a large scale—nothing they attempt is done half-heartedly. When it comes to luxury, Leo raises the bar to the ultimate high.

Leo is the one sign linked to royalty and the highest level of designer fashion, so when it comes to choosing only the best labels will do for you.  You’d rather have a small number of very expensive pieces than have a closet full of lesser things You prize one-of-a-kind design, interesting fabrics and silhouettes, as well as superb, quality workmanship.

As the center of attention, Leo’s strong personality isn’t the only thing that shines.  She has a penchant for sequins and glitter, biting at anything bedazzled.

Balmain metallic pants, D&G sequin dress, Balmain embellished top

Ruling Planet: the Sun

With the influence of Leo’s ruling planet, she is always the center of attention. No wonder a Leo naturally has a gravitational force that draws others to you.

Juicy Couture fringe necklace, Christoper Kane blazer, Loeffler Randall suede booties

As queen of the jungle, the Leo woman is empowered in electrifying orange and glam gold hues.   Her style reflects her fierce feline attitude as she opts for bold color and patterns over subtle neutrals.

Symbol: The Lion

Givenchy leopard vest, Giuseppe Zanotti leopard boot, Dolce & Gabbana shift dress

Color: Gold and Orange

Matthew Williamson embellished dress, Halson Heritage twist dress, Stella McCartney satin dress

Never afraid to show off her assets, she dresses to impress in curve hugging garments. Taking cues from dominant woman of the sign like herself—Madonna, Jennifer Lopez, and Jackie O—the Leo is a proud style-setter paving the way for others to follow.

Part of the Body Ruled by a Leo – Back, Spine, Heart

Alexander Wang chiffon back dress, Prada coverup shorts

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July 25, 2011   2 Comments

Q & A with Chief Stylist, Annie Ladino

Have any lingering questions you’re dying to ask a celebrity stylist? Well, now’s your chance! We recently gave our Shop It To Me Trendsetters the opportunity to ask our Chief Stylist, Annie Ladino a thing or two about fashion…

What are your wardrobe staple items?

(from Alex of Stylista Confessions)

I can’t live without my Balenciaga motorcycle jacket–it’s on me 24/7.  I love leopard…anything…and am currently on the hunt the hunt for the Givenchy Jacquard Jacket, but will also never retire my Stephen Sprouse for Louis Vuitton printed scarf.  I have a plethora of bandage skirts, a knack for Michael Kors mens watches, and an obsession with YSL jewelry. However, most of my seasonless staples over the years can be attributed to my vast Alaia collection–I love to indulge on his shoes and belts.

What do you see being big trends this fall?

(from Jennifer of Chasing Louboutin)

I’m leopard’s biggest fan, but this fall I have to say I’m seeing a snakeskin overhaul, from chiffon blouses to print leather pants.  I also think that the 70’s are here to stay.  The long and flowy silhouettes that flooded the runways for spring will continue to take hold through the fall.  Expect wide leg trousers and fitted blazers in tweeds, velvet, and satin, taking cues from the days of Studio 54.

What is the most timeless fashion color? Black? White? Red? Or…?

(from Holly of Holly In Heels)

Nude—it goes with everything! It’s not as bold as black or as stark as white, remaining the perfect neutral to pair with both print and color.  Nude consistently adds a subtle touch while still being chic.

What is your go-to accessory for dressing up an outfit?

I think that the right shoes can change any look, but sometimes a belt goes a long way…

Do you read fashion blogs? If you do, what are some of your favorites?

(from Jamie of Work Your Closet)

I love WhoWhatWear–they are always fashion forward and inspirational—and The Man Repeller because she’s hysterical.

I also like to keep track of what everyone is wearing on Red Carpet Fashion Awards.

Do your celebrity clients ever worry about being taller than their dates?

(from Gabrielle of Haute In The Heartland)

Not necessarily.  Despite how tall they are, they love to wear heels.  I think with my clients, confidence is key!  When you feel good, you look good.

What is your favorite summer clothing item?

(from Holly of Holly In Heels)

Maxi dresses—they are super easy to throw on and can be worn with simple sandals or wild wedges.

Heels or flats?

When I’m on the job, flats are an absolute must! As a stylist I’m constantly running around the city from appointments to fittings, so I stock up on comfortable yet stylish gladiators and lace-up boots.  However, I am a fashion girl after all, and with that comes a penchant for heels—the higher, the better!

**Have something you’d like to ask Annie? Email questions to, and you could be featured next!

July 21, 2011   1 Comment

The Best Things To Buy In July

July temps are heating up and so are the summer sales.  Lucky for us, the data scientists at Shop It To Me have worked their mathematical magic to determine the best things are to buy this month. Here’s the inside scoop on the top three things you’ll want to snap up right now.

It may not be “sweater weather”—but if you’re like me, you want a sweet cardi with you all the time when going from bubbling temps outside to chillier in-door A/C climes.  July is the best month to buy sweaters on sale, so expect markdowns of 54% off vs. the average of 49%.

If you avoided buying a new coat last winter or spring—July is also a great month for markdowns on outerwear.  Having the right topper can really make the look—so lookout for discounts of 53% off vs. the average of 51%.

Last, keep your eyes peeled for Jewelry discounts—chunky menswear inspired watches, statement necklaces, and cocktail rings are all easily transitional into fall. At 48% off vs. the usual 46%, these standout accessories can take your look from drab to fab!

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July 11, 2011   No Comments

Must Haves: Summer Stars And Stripes

Earn your stripes this July with star spangled inspired prints!  Our Chief Stylist, Annie Ladino, says, “Show your spirit pairing pieces in red, white, and blue, but don’t get too carried away, or you’ll end up looking like a walking American flag.”

Missoni striped woven sunhat: was $580, now $278.40

Betsey Johnson green star earrings: were $30, now $21

Marc by Marc Jacobs stripe bangle: was $58, now $37

Madewell ticker-stripe tee: was $45, now $30

See by Chloe star print dress: was $525,  now $184

Jimmy Choo lace up sneakers: were $695, now $556

Miu Miu leather shoulder bag: was $1350, now $756

Try these pieces and you’ll be sure to make style fireworks!

Wondering what you should pair your stars and stripes with? Annie recommends styling patriotic prints with denim shorts, wide leg trousers, espadrilles, a white crochet dress, a straw hat or a canvas tote.

July 1, 2011   No Comments

Style For Your Zodiac Sign: Cancer

Our new Chief Stylist is a budding astrologer, so we asked her to fashion a series of posts for us on each Zodiac sign.  We’ve just entered into Cancer, so here’s Annie Ladino’s style forecast for all of you moon children.

“This sign loves to wear clothing that is traditional yet feminine and conservative.  They love ruffles, romance, and pastels.”

“Cancer’s symbol is the Crab, their birthstone is Pearl and their metal is Silver.  Every Cancer should own a pair of pearls. Splash on some sparkle with one of my picks below.”

Marc Jacobs draped halter top: was $995, now $398

Kate Spade pearl drop earrings: were $65, now $42

Stella McCartney shopping tote: was $1435, now $1004

“Cancer colors mirror those of the seashell and moonlight — including silvery whites, palest, almost white-grays, light smoky blues and luminous silvery tea greens. Cancers are an ultra feminine sign, so styles that reflect that, such as a sweetheart-cut dress, are crucial. And while most Cancers stick to soft ladylike looks, they will occasionally take a walk on the wild side with funky accessories or a stand-out pair of shoes.”

See by Chloe silk dress: was $595, now $357

Dannijo crystal necklace: was $545, now $272.50

Miu Miu platform pump: was $630, now $249

“Fabrics that are highly feminine, soft and those with a subtle luminosity (think silk taffeta, raw silk, satin, silk charmeuse, polished yet thin pima cotton, and silky rayon) appeal to the Cancer. Their body parts are the bosom and the stomach. It is important to accentuate these with v-neck tops and ruffles.”

Rag & Bone cami: was $150, now $75

Marc Jacobs ruffled dress: was $895, now $358

A few fashionable celebs who share the Cancer sign are Selma Blair, Selena Gomez, Liv Tyler, Meryl Streep and Diane Kruger.

Famous Cancers in fashion include American model and designer Lauren Bush, Brazilian model Caroline Trentini, designers Bill Blass, Oscar de La Renta, Giorgio Armani, Vera Wang, Elie Saab and French couturier Pierre Cardin.

“Your birth sign endows your sense of self expression. Cancer or not, there is no denying this sign is cosmically chic. Tell me moon children, how will you be dressing this summer?”

Cancer’s key phrase is “I feel”. Those born under this water sign feel their way through the life. This Marc Jacobs top with its fluidity and pearl accents screams  your place in the world.

June 23, 2011   1 Comment

Annie Ladino’s Trends To Try

Summer is here, and with it comes a fresh batch of seasonal trends! Annie Ladino, Shop It To Me’s Chief Stylist, is here to dish on the hottest hot-weather styles we’re totally melting over: geometric, color block and surf neon.

Annie Ladino Trends To Try


I love the geometric aesthetic because it delivers a bold statement. With its mix of lines and shapes, geometric-inspired pieces create a modish look that is interesting to look at and visually appealing.

Shop the Trend

Marc by Marc Jacobs printed jumpsuit, Diane von Furstenberg embellished top, Diane von Furstenberg Margee jacket, Alice + Olivia cotton poncho, Missoni sarong skirt


Color blocking is great for the summer season because it combines bright, vivid colors to create a look that transcends a chic yet playful style.

Shop the Trend

Diane von Furstenberg silk dress, Fendi multi-color sandal,  M Missoni jersey hobo bag, Isabel Marant Miguel linen sweater, Proenza Schouler stretch pencil skirt


Surf neon is another hot trend this season because it delivers an athletic and modern, yet sleek silhouette with a carefree attitude. In general, summer is all about being fun and flirty while keeping it cool and chic.

Shop the Trend

Rag & Bone Tribeca printed silk dress, Hunter original rubber tote, Alexander Wang Pebbled crepe shorts, Diane von Furstengerg cuff sandal, Marc by Marc Jacobs silicone bracelet watch

June 20, 2011   No Comments

Annie Ladino and Friends Toast Her Collaboration with Shop It To Me

Last night we were out in NYC hosting an intimate toast for our new Chief Stylist Annie Ladino. A fantastic and fashionable crowd turned out to support the amazing Annie. Beautiful Brooklyn Decker had big smiles and this YSL stunner as a gift for her fave stylist. The two dished about Margiela ankle boots they’d both just snapped up via Salemail.

Also atop the Sundeck at 60 Thompson were Man Repeller Leandra Medine, Interview magazine’s Dan Ragone, astrologer Susan Miller, fashion journalist Jim Shi, social media maven Rachel Sklar, jewelry designer Jamie Wolf, fashion designer Joy Cioci and other of Annie’s close friends/admirers with whom she’s worked over the years.

The gathering was the perfect kickoff for our ongoing collaboration with Annie.  Annie will be curating styles and providing trend guidance within Shop It To Me emails, and giving members a behind the scenes look into her fashionable world.  See more on the collaboration here.


Annie Ladino, Chief Stylist

Our new Chief Stylist, Annie Ladino, in a stunning Dolce & Gabbana maxi-dress

Patio view

A perfect night to toast Annie on the 60 Thompson sundeck

Brooklyn Decker

Brooklyn Decker rocks it in Haute Hippie and Louboutin shoes

Appetizers at Shop It To Me

Delicious apps from Kittichai


Rachel Strugatz and Leandra Medine peruse Man Repelling options from Isabel Marant and Givenchy


Interview’s Dan Ragone arm and arm with Annie


Annie’s fashionable friends and admirers came out to celebrate

Jim Shi fashion journalist

Annie catches up with fashion journalist Jim Shi


The stars align! Brooklyn Decker and Susan Miller of Astrology Zone



Elle’s Sarah Schusseim gives a hug to her bestie


Social media maven Rachel Sklar


Annie Ladino and Leandra Medine

Carol Smith and Caitlin Weiskoph

Carol Smith and Caitlin Weiskoph

Annebet Duvall

Seventeen’s Annabet Duvall surveys the scene

60 Thompson NYC

Sunshine on the sundeck at 60 Thompson


Leandra Medine

Brooklyn propels Leandra to a seriously big laugh


Our girl Annie, all smiles for the crowd


Members of the Shop It To Me team celebrate the collaboration

Shop It To Me site

Let the sale-ing begin!

Photo credit: Jennifer Leigh Mann

June 14, 2011   No Comments

Get To Know Annie Ladino: Up Close & Personal

Annie Ladino

Want to know more about Annie? We hope you enjoy our first Q&A:

Why are you excited about being Shop It To Me’s Stylist In Residence?

I’m excited to be working with Shop It To Me because it’s a site I’ve been totally hooked on for the past year.  I love it for the great bargains but also because I found items I had coveted in past seasons that I thought were long gone and then I had a second chance to own them.

I’m also really excited to create content for the blog.  I find inspiration everywhere and I realized that when I’m working with a client we’re usually bouncing ideas off each other until we come up with the final look.  I think this process is still a mystery to anyone not in the industry and it will be fun to give aspiring fashionista’s a peek into the industry…. and show them how to dress the part.


What’s in your Salemail?

A few brands you’ll find in my Salemail are Alaia, Givenchy, Stella McCartney, Prada/Miu Miu, Proenza Schouler, Isabel Marant, Helmut Lang, Erdem, Iro, J.Crew, Camilla Skovgaard and Sigerson Morrison


What are your current obsessions?

I’m currently obsessed with a pink, orange, and black striped dress from Prada Spring 2011, Jil Sander’s paperbag floral skirt, color block from Versus, Surf/Sportswear inspired trends, Animal prints and lace.


What’s the best bargain you’ve ever scored?

My first year as an assistant at a magazine I bought an H&M $35 pleather jacket I just about wore with everything and pretty much every day until it fell apart.  Recently I upgraded to a Balenciaga one.  This one doesn’t come off either.  They both do the trick.  It’s not about how MUCH something costs, it’s about the quality and the significance it has to the person.


How would you describe your personal style?

French Bohemian.  Modern, sophisticated but never rigid or forced.  I like to feel comfortable and am a hippie at heart but definitely like a heel and a tight chic dress.


What’s your secret to creating a signature look?

Try something unexpected and wear it with confidence.  If you like it, it will show.  I once read somewhere that Kate Moss said if everyone is dressed up, dress down and if everyone is dressed down, dress up.  Basically try the unexpected.  Go with your gut.  Don’t wear a trend for the sake of wearing it.  Wear it because you like it and want to express yourself.


On what do you splurge?



On what do you save?

Handbags (I’ve never heard a guy say – “that’s a hot purse!” I have however on many occasions heard, “those are some sexy heels.”)



June 13, 2011   No Comments

New York-based Stylist and Fashion Editor Annie Ladino is our new Chief Stylist

Introducing Annie Ladino

Shop It To Me is thrilled to introduce Annie Ladino as our new Chief Stylist!  We discovered Annie when she helped Gwyneth Paltrow with this spring fashion post in GOOP.  We loved how she made runway trends accessible and instantly became curious to learn more about this exciting fresh talent.

So who’s Annie?

Annie is a rising star stylist, fashion editor, contributor to Elle, French film fanatic, yoga practitioner and amateur astrologer. She has worked for Joe Zee, Creative Director for Elle, and helped dress celebrities for more than 30 cover shoots.

When we first sat down with her, we were delighted to learn that this talented fashionista loves sales as much as we do.  Annie quickly began using Shop It To Me to snag items for herself and her celeb clients. (In addition to Gwyneth, her roster includes Julia Roberts, Brooklyn Decker, Erin Andrews, Becki Newton and Alexis Bledel.)  Her favorite find so far is a Proenza bandage skirt from on sale for $250.

Since she’s a sharer, Annie was spreading the Shop It To Me within her stylish circle. We knew the stars were aligned (and not just because our girl is an aspiring astrologer).

So, get ready to fall in love with Annie’s delightful down-to-earth attitude and cool signature style. She’ll take us behind the scenes of her fashionable life, curate Deal of the Day picks and contribute to our blog. Annie will share styling advice, tips on managing a busy lifestyle, and insider scoop about what it’s like to dress some of today’s headline-making hotties.

Stay tuned for more from Annie in the weeks ahead!  To see the full press release about the collaboration click here.


In the meantime, check out our Q+A with Annie and see some of the trends Annie looks forward to rocking this summer:


The styles shown above were all found through

NeopreneLisa Marie Fernandez skirt and dress (70%-off)

FloralsStella McCartney skirt (30%-off), Jil Sander dress (30%-off), Missoni swimsuit (65%-off), Proenza Schouler dress

Embellished Shoes: Maison Martin Margiela ankle boots (50%-off), Alaia python sandals (60%-off)

Neon/Bright Colors: Christopher Kane skirt (40%-off), Vena Cava tank (75%-off)

Animal Prints: Alexander Wang snakeskin bag (50%-off), Christian Dior pony hair pumps (20%-off), Stella McCartney top (65%-off), Miu Miu platform slingbacks (20%-off), Sigerson Morrison ankle boots (45%-off)

Jumpsuits: Stella McCartney jumpsuit (sold out)


June 13, 2011   No Comments