Blog It To Me

Category — Best Things To Buy

Salute to Style

Maybe she’s just dreaming of a few days off, but our chief stylist Annie Ladino got all red, white and blue on us when we asked her for patriotic picks we could play around in this July 4. Baby, you’re a firework!

Annie Ladino July 4th Picks

1. J.Crew Silk Bow Cami, was $98, NOW $78

2. Anthropologie Starlighting Scarf, was $288, NOW $149.95

3. Versace Starfish Gold-tone Ring, was $325, NOW $195

4. Brian Atwood Espadrille Wedge Sandals, was $710, NOW $213

5. Nanette Lepore Rebel Shorts, was $228, NOW $159.60

6. Lauren Ralph Lauren Flat Espadrille Sandals, was $69, NOW $49.99

7. Lacoste Pique Flag Bag, $125

8. Paul & Joe Star-print Triangle Bikini, was $285, NOW $199.50

June 29, 2012   No Comments

What to wear for July 4th

Taking a fashionable route when it comes to patriotism is always chic. Our editors have curated  their favorite picks for the 4th to keep you stylin’ in true red, white, and blue fashion. Snag a piece from the essential color trio shop, then get your denim fix with hot styles under $150, and pick a frock from our summer dress picks under $100. Happy 4th of July, shoppers!

Red, White and Blue


Designer denim under $150


Summer dresses under $100



June 28, 2012   No Comments

Dad’s Turn: What He Wants for Father’s Day

Last month, we gave you some helpful hints on what Mom really wanted for Mother’s Day.  Well, turnabout is fair play … so now it’s Dad’s turn!

To help with your Father’s Day shopping, we asked our data geeks to research the brands that our male members want most.  We’ve even sorted them by age group so you can find just the right gift for grandpa, dad or hubby.

Men's Most-Popular Brands by Age

To start, we want to share some brand choices that will be winners, regardless of age:

  • Calvin Klein, Levi’s and Ralph Lauren were in the top 10 across all age groups,
  • Armani placed in the top 10 for all age groups except those 31-40,
  • Nike was #1 for every age group except for men over age 60, where it came in fourth place (still a great showing!) and
  • Adidas made the top 10 for all age groups except men over 60.

Not what you’re looking for?  If you’d prefer something more specific to age group, consider the following:

For older dads and grandpas, choose from the following:

  • Both Nordstrom and Brooks Brothers ranked in the top 10 only for the over-60 group;
  • Dockers captured the top spot for men over 60, and scored in the top 10 for men 51-60; and
  • Tommy Hilfiger made the top 10 for men ages 51 and up.

For dads (husbands) in the middle:  

  • The sophisticated style of Hugo Boss ranked in the top 10 among men age 31 to 60, while
  • Both Banana Republic and Gap scored well with men under 50; and
  • Kenneth Cole made the top 10 for ages 31 and up.

For the youngest dads, consider:

  • Armani Exchange, which only appeared in the top 10 for men ages 20 and younger,
  • Lacoste, which is popular with guys under 20 up to age 40, and
  • Diesel, which scored in the top 10 for ages 21 to 40.

For more ideas, shop our pop-up shops below with tons of great items from all of the top men’s brands, including fun picks from some of the Shop It To Me dads:

Father's Day Pop-Up Shop - Gifts for Dad of any age

Father's Day Pop-Up Shop - Gifts for Dad under $50


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June 6, 2012   No Comments

Get Ready for Start-of-Summer Shopping!

Our team is eagerly anticipating Memorial Day: the three days off, the BBQs and outdoor dining, and the inaugural wearing of new summer attire.

Since we want to get the best deals possible for those trendy summer outfits, we nagged our data team here at Shop It To Me for guidance on just when to shop those Memorial Day weekend sales.


Memorial Day came in sixth among major holidays last year for discounting. And if 2011 was any indicator, here’s what to expect:

  • Shop early!  There was two to three times more newly marked down inventory Friday and Saturday than on Monday last year.
  • What’s more, discounts on “new markdowns” were better early in the weekend, with Friday coming in at 41% off, Saturday at 35% off, and Sunday-Monday at just 29%.
  • Overall, online clothing/accessories discounts last year averaged 41-42% off over the weekend, pretty much in line with May as a whole, at 42% off.

That said, our inside sources tell us that select retailers will be serving up some phenomenal sales. Starting Wed., May 23, we’ll tip you off on private sales, site-wide discounts, and markdowns on select categories like denim.

In the meantime, we’ve put together a few pop-up shops to help you quickly and easily find warm-weather styles for Outdoor/barbecue, All white and Swim/caftan/coverups.  Check out the top picks by Annie Ladino (our Chief Stylist) below, or click through to shop each of the pop-ups.

Annie's Summer Picks

From left: Tory Burch poncho ($278) | Nanette Lepore bikini top ($64.50) | Diane von Furstenberg cover up ($171.50) | Gap espadrilles ($39.99) | Citizens of Humanity floral shorts ($137.60)

Memorial Day Pop-Up Shops:

Pop-Up Shop for BBQ

Pop-Up Shop for White

Pop-Up Shop for Swim

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May 18, 2012   No Comments

What Mom Really Wants this Mother’s Day!

With Mother’s Day fast approaching, Shop It To Me wanted to provide you a little extra personal shopping assistance–not just by directing you to great prices, but with spot-on gift ideas for all the moms in your lives.

We asked our data scientists to reveal the most-coveted brands –by age group– among our members.  They uncovered some helpful hints so you can hone in on a gift your mom, wife or grandmother is sure to love.  Here’s what we know that women really want:


Nine West made it into the top five most requested brand for every age group (except the under 20s). In fact, it was the #1 most selected among 30-, 40- and 50-something women…so, a nice pair of summer sandals or a colorful bag (or both!) are great options that will please any mom in your life.

Note to husbands and boyfriends: stereotype or not, lingerie really is an appreciated gift!  Victoria’s Secret came in second overall – scoring in the top five for every age group except 60-plus.  (So, maybe skip this one for Grandma or Mother-in-Law!)

If you’re shopping for a wife or mom in her 50s or 60s and up, you can’t go wrong with something from Jones New York, Liz Claiborne or Ralph Lauren. They made the top four for our members of both decades. If you are shopping for a younger mom (especially in her 20s or 30s),  think Banana Republic, J. Crew or BCBG, all of which fell in the top 10 for women 40 and under.

And while they didn’t make the top-five list of the brands women are buying for themselves, a little something from J. Crew, LOFT, Ann Taylor, Michael Kors, Anne Klein, Ellen Tracy, DKNY, Calvin Klein, are also safe bets.

For more ideas, head over to our latest pop-up shops: picks for moms of any age, or gifts under $50.

Methodology: Shop It To Me, a free personal assistant for shopping, looked at the style preferences of female members in six different age groups, and compared the top 50 most popularly-selected brands for each age group (see the top 10 here).  Note: The brands most members select are from the Shop It To Me “featured brands” list, which is part of the sign-up process. Even though members have 800+ brands to choose from, most users choose from this limited list of 60 brands.

May 8, 2012   No Comments

TODAY ONLY! Get a gift card for shopping at Neiman Marcus

If you’ve been waiting to pull the trigger on buying any full-price items, then today is definitely the day to do so. At Neiman Marcus, if you spend $200, you’ll get a $50 gift card. Looking to invest more? Spend $500, get a $125 gift card; spend $1,000, get a $250 gift card; spend $2,000, get a $500 gift card. Use code APRILGC at checkout. Snag some of our full-price faves and reap the rewards for your next shopping trip at Neiman Marcus!

Neiman Marcus gift card promo


From left: Theory Neon Blouse, Pink $225 | Herve Leger V-Neck Bandage Dress $790 | Burberry London Marystow Coat, Trench $1,095 | Balenciaga Giant 12 Rose Golden Work Bag $2,045

April 10, 2012   No Comments

Presidents Day sales, we salute you!

Last week Shop It To Me caused a stir when we posted that Presidents Day sales would dwarf clothing discounts seen on Black Friday and Cyber Monday. And now that we’ve returned from our wonderful long weekend, we’ve gone back to the data to see if this year’s sales were as stellar as we predicted.

They were! All four Presidents Weekend days (Friday through Monday) offered discounts exceeding the average for the year so far by 2.0 to 3.5 percentage points!  So far for 2012, the average discount on online clothing markdowns has been 45.3% off.  But all four Presidents Weekend days exceeded the average: February 17 (48.9% off), February 19 (48.3% off), February 20 (48.0% off) and February 18 (47.7% off).

And when it comes to who has been faring the best: women’s clothing discounts are better on average (50.4% off) than those for men (44.4% off) and kids (39.1% off for girls and 37.5% off for boys).

So dear reader, we hope you snapped up swoon-worthy items over the weekend since we’re not likely to see sales of these presidential proportions for some time.

Methodology: Shop It To Me has analyzed more than 84,000 sale items to date in 2012 (womens, mens, and childrens).


February 21, 2012   No Comments

Presidents’ Day Weekend Sales: Shop It To Me Special Editions

Fun fact…did you know that Presidents’ Day Weekend is the 2nd best holiday of the year to snag discounts (even better than Black Friday/Cyber Monday, believe it or not)?

We’ve scoured the web for the best discounts around and will be sending special personalized Presidents’ Day Sales editions today (Friday 2/17) and Monday 2/20.  We’re talking sweet savings and discount codes from 150+ retailers, filtered to your brands and sizes. Keep an eye on your inbox or log on to Shop It To Me Search to get in on the action.  Heads up — Bloomingdales, Tory Burch, Nordstrom, Ralph Lauren and more are all offering special Presidents’ Weekend sales that you won’t want to miss.  Here’s a rundown by retailer.



February 17, 2012   No Comments

The Best Presidents’ Weekend Sales: Round-up

What better way to celebrate our presidents (and the day off) than with an abundance of fantastic sales from our top retailers? No better way than this! Shop It To Me has scoured the web, and here’s your exclusive roundup of the best Presidents’ Weekend sales around.  Or, log on to see your personal matches (your brands/your sizes).

Presidents' Day Sales!

Tory Burch

Take 20% off $250, 25% off $500, and 30% off orders of $750 or more. Use code PRESDAY at checkout. See site for exclusions.


It’s Big Brown Bag Sale! Get 20-40% off select merchandise. See site for exclusions.


Shoe Clearance – up to 40% off select styles!

Last Call by Neiman Marcus

25% off your entire order! Discount applied at checkout. See site for exclusions.

French Connection

Take an additional 30% off sale with code FCPRES at checkout

J. Crew

20% off your order of $150+ with code FABFEB 

Ralph Lauren

Save up to 65% on already-reduced items, plus take an extra 20% off select styles! Discount applied at checkout. See site for exclusions.


Save up to 70% off sale items + an extra 10% off for Shop It To Me Members. Use code SHOPITTOME@YOOX. Exclusions may apply.


President’s Day Sale! Get an extra 30% off select items as marked on site.


Get an extra 10% off select sale items with code SITM10.

Calvin Klein

40% off sitewide sale (excludes underwear).

Rugby Ralph Lauren

Get an extra 25% off on select sale items! Discount applied at checkout. Not valid on all items, see site for details.

7 For All Mankind

Shop It To Me EXCLUSIVE: Extra 40% off All mens/women’s sale jackets, sweaters, and tops with code EXCLUSIVEX40 at checkout! All sales final.

The OutNet

Take an extra 20% off the labels you love with code 20SHARELOVE at checkout.


Take 20% off all regular-priced jewelry (no code needed, prices as marked).

Jones New York

Take up to 65% off clearance, plus an additional 25% off sale and free shipping over $99 (no code needed, extra discount applies at checkout).

Anne Klein

Take an additional 25% off sale items, plus free shipping over $99 (no code needed, extra discount applies at checkout).


Take an additional 40% off sale items (no code needed, prices as marked).

C&C California

Take an extra 35% off already-reduced prices with code CCPRES35.

Nine West

Power pump promo – up to 30% off pumps (no code needed, prices as marked).

The Children’s Place

Take 15% off orders with code T2G2012 plus free shipping over $75.


Take 15% off your entire purchase with code 19525 at checkout.


Take $20 off $75 with code DDA75D and free shipping over $25 with code DDAAFF.


Save money and get fit at – shop select items on sale now.


Take 30% off any sale center item, when you purchase any regularly priced item + free shipping on all orders no min. Enter code SBFEBBOGO at checkout.


Take 20% off kids shoes with code CUTE at checkout.

Bare Necessities

Take $20 off a $99 purchase, plus free shipping.

Banana Republic

Take 25% off already-reduced styles with code BRPRES25.


Take up to 40% off select styles.


Take an extra 60% off select styles plus free shipping over $150 (no code needed).

Old Navy

Take 20% off $100 or more with code ONSAVEBIG at checkout (online only).

Juicy Couture

Take 30% off full-priced handbags and small goods (no code needed).

Max Studio

Take $50 Off $200 with code 50MAX200 at checkout.


Take 20% off all orders, plus free shipping over $50 with code FSWINTER.


Take 20% off your entire purchase of $175 or more  with code PRESDAY12 (online in US only).


Save up to 50% on winter clothing and gear, plus free Shipping no minimum (no code needed).

Trina Turk

Take up to 60% off new markdowns (prices as marked, all sales are final).

Victoria’s Secret

Take an extra 30% off winter clearance styles with code SNOWDAY (see site for details).


Sale on now! New styles added to sale, plus free shipping on all orders! 

February 17, 2012   3 Comments

Presidents Day promotions–sales pitch or real deal?

If you’re wondering whether Presidents’ Day promotions are purely a sales pitch–when it comes to shopping for clothing online, price reductions are the real deal.

President's Day Sales: The Best Days of the Year to Shop

According to Shop It To Me’s data, Presidents’ Day ranks second just behind Labor Day as the best holiday to grab the steepest online sales on apparel. Here’s how the holiday discounts stacked up in 2011:

Labor Day–48.4% off

Presidents Day–46.7% off

Columbus Day–45.2% off

New Year’s Day–44.2% off

Independence Day–43.5% off

Memorial Day — 42% off

In fact, Presidents’ Day deals even outpaced Black Friday (42.1% off) and Cyber Monday (41.1% off).

February overall is one of the best months of the year to find great deals online (particularly for certain categories), and the average online discount for the month was 45.6% (compared to an average of 44% for the full year).

Six of the top 24 sale days of 2011 fell in February. The deepest markdowns were available in the days leading up to Presidents’ Day.

47.2% off on the Saturday before Presidents’ Day;

46.9% off on the Wednesday, Thursday and Friday before;

46.8% off on the day before (Sunday)

So, although February is short and sweet, it may be the top month to shop, particularly Presidents Day weekend!

Methodology: Shop It To Me, the free online personal shopper, analyzed over 693,000 markdowns throughout 2011 available from over 150+ online retailers.

February 13, 2012   1 Comment