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Category — Best Things To Buy

The Best Styles to Buy in January

Our data scientists did us a solid and analyzed over 11 million women’s sale items found online throughout last year to tell us the best things to buy in January. Here’s our guide to how much you can save now vs. any other month along with some of our favorite picks in each category.

The Best Styles to Buy in January

Pencey black lace dress, BCBGeneration ruffle dress, Kenneth Jay Lane enamel bangle

Trina Turk blouse, Madewell striped tee, Halston Heritage pleated skirt

If you’re resolving to be more stylish or money-saving in 2012, shop now in January for:

  • Dresses (54% off vs. yearly average of 51% off)
  • Jewelry (48% off vs. 46%)
  • Skirts (55% off vs. 53%)
  • Dressier tops (53% off vs. 48% off)

And, for all you sporty spices out there, athletic pants will average 50% off vs. the yearly average of 45% off, shorts will average 55% off vs. the yearly average of 52% off and t-shirts will average 52% off vs. the yearly average of 47% off.

Methodology: Our data team looked at more than 11 million total women’s markdowns from over 100 online retailers, available between April 1, 2010-March 31, 2011.  We analyzed the discounts available each month, and called out which categories were more on sale in January 2011 than any other month during that time period.

 

January 12, 2012   No Comments

How To Get The Best January Fashion Deals

Didn’t get to take that holiday cruise you’d been dreaming of?

If you can’t sail away, why not SALE away…by taking advantage of one of the prime clothing discount months of the year.

According to Shop It To Me data, the steepest online clothing sales for women are found during January/February (average 50%-off during those months vs. yearly average of 48% off) and also during August/September.

To score some goodies when the timing is ripe, follow these handy tips and Treat Yourself:

1. Think sweet 16: January is one of the best months of the year for clothing sales, but the discounts will be the biggest in the second half of the month, starting around January 16.  You may see good deals now, but if you wait a little longer, sales will get better. Most retailers close their fiscal years on January 31 and they want to book as much revenue as they can and clear inventory prior to that date.

2. Sale on sale:  Throughout January you’ll see retailers offering additional discounts on merchandise that’s already steeply marked down.  We’ve seen this “sale on sale” trend for a few weeks now, and it is continuing through the end of the month.  For example, Calvin Klein is offering an additional 25% off sale items until 1/20, and French Connection has an additional 60% off on sale merchandise (plus free shipping with code FCNOW!) until 1/31.  We’ve compiled a list of this week’s best retailer sales.

3. Pick your pieces wisely:  January is the best month of the year for sales on dresses, skirts, jewelry, t-shirts, dress shirts, athletic pants and shorts.  Check out the full detailed rundown that our data team pulled together.

4. Naming names: As far as the sales we’re holding out for, our team will be shopping Nine West for up 70% off through 1/30, Shoes.com for 15% off and free shipping (with promo code 15OFF through 1/28),  and Cusp for 65% off regular-priced apparel and 55% off regular-priced accessories (through 1/21).  The moms and dads in our midst will be scooping up Crocs (spend $100, save $20 with code JAN20 until 1/31). And, for all you North Face stalkers out there, check out REI-OUTLET for up to 50% off on select gear (through 1/23) and fresh closeout gear (from 1/24 – 1/31).

5. Baby it’s not so cold outside: It’s already a boon that many locales are balmier than usual, but an added bonus is that retailers are going to get serious about moving outerwear off their shelves. Historically women’s coats have averaged 47% off at this time of year, men’s have averaged at 40% off, girl’s have averaged at 40% off and boy’s have averaged at 38% off.  Use this as your barometer, and if you see steeper sales, snap them up for better than average deals.  We’ve also just noticed new outerwear promotions sprouting up from retailers such as All Saints, Sports Authority, Jos A Bank and Eddie Bauer, among others.

 

January 12, 2012   No Comments

Poll: 2011′s winner for most popular style

With 2011 winding down, we asked our data scientists to drill down on the most popular sales of the year*. We were completely surprised by their findings on which clothing, shoes and accessories came out on top.

See if you can do better than we did at guessing the big winners. Test your sale I.Q. with our 2011 popularity quiz and rate your score on the scale provided. See how others voted, and then see the correct answers below.

 0-2 correct answers = Deal Rookie

3-5 correct answers, Average Bargainista

6+ correct answers, Samurai Saler

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Answers:

  1. Conventional wisdom might expect Marc by Marc Jacobs Hobo or Rebecca Minkoff’s Mac Clutch to be the most wanted, but Treesje’s Dylan Shoulder bag at 76% off was most popular.
  2. Everyone loved wedge booties this year, but in the case of these three, the side zip ones from Acne took the most popular award.
  3. With denim, neither biggest discount nor designer name dictated the winner. We would have called this contest for J. Brand… but David Kahn’s bootcuts surprisingly bested the competition.
  4.  All four of these made it into the top 20 most popular items of 2011. But, it was Michael Kors’ belted lace-print silk-twill dress that dominated.
  5. North Face at 20-25 percent-off compelled tens of thousands of you to click. In this grouping, the Denali jacket generated the highest  number of clicks.
  6. We predicted Hunter’s would be most popular tall boots, but it was actually the slouch boots from Frye (the least discounted in the grouping) that routed the rest.
  7. As far as flippys, Jack Rogers were most popular. The Havaianas were a close runner-up, as they too landed in the top 25 most popular items of the year.

 *Methodology: We only looked at items with over 1,000 appearances in Shop It To Me Salemail. “Most popular” is calculated as the highest ratio of clicks/appearances.

December 28, 2011   No Comments

Cyber Monday Mania

America is really catching the cyber-sale bug, if yesterday’s online buying frenzy is any indication. It seems like everyone was crossing names off their holiday lists by taking advantage of the unprecedented deals. More people hit the Web yesterday than on any previous Cyber Monday. Hurrah the holiday (online) sales!

We thought a little number crunching would paint a picture of the markdowns you guys got this weekend. Here’s what we found:

Online shoppers on Black Friday and Cyber Monday found virtually the same deals

On Cyber Monday, shoppers got the biggest discounts on:

  • Women’s items (44% off)
  • Boys (39% off)
  • Men’s and Girls (38% off each)

Black Friday deals looked about the same:

  • Women’s items (45% off)
  • Men’s and Girls (39% off each)
  • Boys (37% off)

Cyber Monday’s women’s apparel bargain hunters found the biggest discounts on: Shorts and Swimwear (49% off), Jeans (48% off), Casual shirts (47% off), Dresses and Tshirts (46% off), Skirts (45% off),

This mirrored Black Friday’s markdowns: Shorts and sportcoats (49% off), Casual shirts, dresses, jeans, skirts, suits (48% off)

A handful of retailers saved their best deals for Cyber Monday

  • The following companies offered 60% or more off yesterday only: 7 For All Mankind, Lucky Jeans, ShopManhattanite, Last Call, C&CCalifornia.com
  • Chico’s and theOutnet offered at least 60% off on both Black Friday and Cyber Monday.

Cyber Monday analysis looked at over 44,000 women’s online markdowns, over 10,500 men’s online markdowns,and over 2,500 kids online markdowns — all on Monday, 11/29/11. Black Friday analysis looked at over 43,000 women’s online markdowns, over 9,000 men’s online markdowns,and over 2,500 kids online markdowns — all on Friday, 11/25/11.

November 29, 2011   No Comments

How To Find The Best Deals This Holiday Shopping Season

Shop It To Me’s data team is always looking for insights from our massive database to help you save the most.

Our data divers just uncovered some interesting intel about where you might be able to find the best discounts on women’s clothing, shoes and accessories for the remainder of the year.  Read on for what we think are key takeaways from holiday season’s past:

For swoon-worthy sales, online-only retailers may be your best bet.  During holiday shopping season last year (October through December), Online-only retailers were discounting at an average of 45.7%, with Specialty Retailers at 45%. Department store discounts lagged at about 41%.

The deals may be even better for Holiday 2011, if discounting trends so far this year continue. To date in 2011, Online-only retailers are averaging 47.3% off women’s items, compared with 45.9% off for Specialty retailers and 43% off from Department Stores.

Expect deeper discounts than last year.  Overall, women’s discounts online across all types of retailers have become steeper in each of the past two years.   For example, summer season discounts in 2009 averaged 41.9%; in 2010, discounts jumped to 45.8% off; and this summer, they reached 47.0% off.

But, don’t hold off purchases, expecting this trend to continue.  While online discounting has become deeper each year, the size of the increase is getting smaller and smaller.  During summer 2010, discounts were almost 4% deeper than for 2009, while this year, they were only about 1% steeper than prior year.

Our data team looked at more than 25 million total women’s items from 139 retailers sold online over the past three years (whew!) to find these insights for you. Now they are working on advice for Black Friday/Cyber Monday shopping.  Stay tuned!

November 1, 2011   No Comments

Hurry! Friends and Family Sales Happening Now.

We’re really feeling the love this week. With friends and family sales galore, we’ve got your special discount codes right here. There’s a huge range of items and retailers on sale, something amazing for every shopping mood.

KateSpade.com: Friends & Family sale, 30% off sitewide with code: FALL11FF thru Sun 10/23. That’s right, fellow Kate Spade fanatics — the sale has finally arrived! We can’t even begin to contain our excitement. Go wild and grab all of those Kate Spade can’t-live-without-’em essentials.

Kate Spade Friends and Family Sale

Asos.com: Mid-season sale, up to 70% off, PLUS an extra 10% off with code BONUS10 thru Sun 10/23. If you haven’t shopped the incredible selection of Asos goods before, you’re in for a serious treat. This UK-based retailer is chock-full of unique items that you’ll instantly fall in love with. Plus, free shipping and returns — what’s to lose?!

Asos Mid-season Sale

7 For All Mankind: Friends & Family sale, 30% off full-price items with code 7FAMFF11 thru Mon 10/24. Need a denim refresh? Take advantage of premium denim styles at a discount. Styles sported around our office are: The Bell Bottom Super Flare, The Gwenevere Super Skinny Gummy and The “A” Pocket Flare. Nothing like some new jeans to get you in the fall mood.

7 For All Mankind Friends & Family Sale

Saks Fifth Avenue: Friends & Family sale, 20% off thousands of items with code FRIEND9 thru Sun 10/23. We love using sales like this to buy the essentials that hardly go on sale, such as these amazing Fendi Forever Logo Sunglasses or this classic Burberry Giant Check Scarf.

Saks Fifth Avenue Friends & Family sale

Lacoste: Friends & Family sale, 20% off full-price items, no code needed thru Sun 10/23. For the prepster in all of us, it’s the perfect time to stock up on a few classic crocodile-clad items. For the edgier prepster, check out the Lacoste + Malandrino line – an incredible collaboration between Lacoste and Catherine Malandrino (definitely worth a peek).

Lacoste Friends & Family Sale

Boy, do we have a lot of fashionable friends this week! Time’s ticking — better get moving on these limited-time sales. Happy shopping everyone!

October 21, 2011   1 Comment

Move Over iPhone…It’s All About the Case!

While we’ve been looking forward to the new iPhone like the rest of ‘em, we must confess that the adorable cases out there have us equally excited! After searching high and low for the world’s cutest cell holder, we were able to narrow it down to our seven favorites.

the cutest iPhone cases

(Clockwise from top left)

Case-Mate ‘Keep Calm and Shop On’ iPhone Case, Rebecca Minkoff Cheetah iPhone Case

FREECITY LNL iPhone Case, LE PIRAMIDÉ Studded iPhone Case, Jonathan Adler Links iPhone Case

Kate Spade Live Colorfully iPhone Case, Arnsdorf Crystal Pattern iPhone Case

The perfect accessory for all you stylish social butterflies…after all, don’t you think your cell phone deserves a cute outfit, too?!

October 19, 2011   4 Comments

Jenn Falik Shares Her 10 Must-Haves for Fall

Since we always love how she’s looking and because she’s completely Shop It To Me obsessed, we asked style expert Jenn Falik to tell us her 10 Salemail must-haves for fall! These awesome pieces can be styled solo or mixed and matched to create a wardrobe that is perfect for right now.  See below for Jenn’s current faves along with her tips on how/why to wear them:

Jenn Falik's top ten style picks

  • Haute Hippie one-shoulder dress - “Jewel-toned dresses are always great on TV and easy to accessorize for a polished night out.”
  • Elizabeth and James leather trip pants - “Classic black crop pant with a subtly edgy detail.”
  • 7 For All Mankind super flare denim- “The light wash will look so great with autumn-hued floral blouses.”
  • Vanessa Bruno lace vest - “So glamorous with a long sleeve heather grey tee and jeans. “
  • Pour La Victoire pumps- “Never thought I would stray from rounded toes, but loving a pointy stiletto this season. “
Jenn Falik's style picks
  • Helmut Lang jersey jacket - “The definition of effortless chic.”
  • Tory Burch Christelle dress - “Don’t know if I could ever pull this off, but a girl can dream.”
  • Alice + Olivia wrap skirt - “Been eyeing this in my salemail for weeks- love the color and the draping.”
  • Kooba leather satchel - “Love this shape for fall, perfect with a camel cape jacket.”
  • Kate Spade bow belt - “Adore the outfit transforming abilities of a skinny belt, and a total sucker for anything with a bow.”

October 5, 2011   No Comments

Stay In and Shop FNO Online

The long anticipated Fashion’s Night Out has finally arrived! And thanks to the many, many fabulous online retailers we work with, you don’t have to be in a major city (or even in stores) to get in on the action. Look no further…here is a rundown of what’s happening online in honor of the year’s most fashionable holiday:

Fashion's Night Out with Barneys New York

Barneys is donating 10% of today’s sales to the National September 11th Memorial and Museum.

Fashion's Night Out with Betsey Johnson

Take 20% off any item from Betsey Johnson with code FNOSAVE.

Fashion's Night Out with C&C California

Shop It To Me members save 35% sitewide from C&C California, plus free shipping with code, SITM35.

Fashion's Night Out with Calvin Klein

Save 25% sitewide from Calvin Klein with code CKFNO25.

Fashion's Night Out with Express

Take an additional 40% off clearance items from Express.

Fashion's Night Out with Goldyn

Shop It To Me Members save 20% sitewide from Goldyn with code SITM20.

Fashion's Night Out with Manhattanite

Take an extra 25% off sale items from Manhattanite with code FNO25.

BONUS! We’re giving away a $100 Manhattanite gift card today. To enter just tweet the following phrase:

Want to win a $100 Manhattanite gift card to shop #FNO? Follow @manhattanites @shopittome and RT to enter. 3 HOURS ONLY!

Fashion's Night Out with SSense

Shop It To Me members get FREE shipping from Ssense with code SHOPITTOME.

Fashion's Night Out with Steve Madden

Take 20% off select styles from Steve Madden with code FASHION20.

Fashion's Night Out with Ralph Lauren

Get FREE shipping from Ralph Lauren with code RLNIGHTOUT.

Fashion's Night Out with Tory Burch

Get a free tote from Tory Burch when you spend $100 or more.

Fashion's Night Out with Yoox

Get FREE shipping on all orders from Yoox.

Nope, that’s not all! There are even more fabulous FNO deals to jump on:

  • 7 For All Mankind is offering Free Shipping on all purchases!
  • Alexander Wang is giving away a $3,000 gift card! Click here to enter.
  • Receive a free tote bag with purchase from Nasty Gal.
  • Intermix is offering exclusive items online and at their store in the Meatpacking District.
  • 25% off sitewide from Avenue, plus free shipping over $75 with code AV111275.
  • 25% off sitewide from Kensie with code SHOPIT25.

We weren’t kidding when we said there were TONS of exciting things happening online today. Happy Fashion’s Night Out, everyone!

September 8, 2011   No Comments

The time is now for dreamy denim discounts and beautiful boot bargains

A great new pair of designer jeans and some fabulous trendy boots…there’s nothing better for the fall.  But with prices on got-to-have-it brands starting at $225 this season, can anyone afford a new pair?

You can, and you don’t have to wait until January for discounts: August and September offer some of the steepest sales of the entire year on both denim and boots.

Last year, online discounts on women’s jeans were 43% in September and 42% in August: perfect timing to get some great new denim for the fall.  Shop It To Me’s Founder/CEO, Charlie Graham says, “it’s because retailers extend their August back-to-school sales for kids to junior brands. That prompts markdowns on women’s denim too.”

“Pre-season sales designed to get you ‘in the door’ likely are the reason for the great discounts on women’s boots”, says Charlie.  Although the biggest markdowns are in early spring, you can find the perfect pair of boots in August for 40% off.  In this case, playing the waiting game thinking you’ll snag a pair during peak winter season isn’t advised.  Women’s boot styles available online during November/December last year were only 35-36% off on average.

What are you waiting for?  Make sure your preferences are current with the denim brands that map to your jean-etics and designer boots you want to walk in this fall.  Discounts will disappear as soon as autumn arrives because retailers know you NEED those winter staples.  Happy shopping!

***

Keen on snapping up the August sales, Annie Ladino, Shop It To Me’s Chief Stylist, found these boots and denim styles in today’s Salemail:

Boots Collage

1) Loeffler Randall Mesh Lace-Up Booties, Now $188 (70% off)

2) Free People Legion Buckle Booties, Now $49.95 (64% off)

3) Alexander Wang Whipstitch Ankle Boots, Now $237.99 (60% off)

4) Giuseppe Zanotti Crystal-Embellished Boots, Now $632 (60% off)

5) Madewell Denim Boots, Now $139.99 (30% off)

 

Fall Denim On Sale

6) Current/Elliott Bell Mid-Rise Flare Jeans, Now $80.50 (65% off)

7) Twenty8Twelve by Sienna Miller Skinny Jeans, Now $67.50 (75% off)

8) J Brand Zipper Skinny Jeans, Now $149 (20% off)

9) Lauren by Ralph Lauren Boyfriend Jeans, Now $69.65 (30% off)

10) Current/Elliott Boyfriend Ripped Jeans, Now $87.99 (60% off)

 

 

 

August 9, 2011   No Comments