Category — Fashion, Style & Trends
Ever receive an email offer from a retailer for apparel or accessories you wouldn’t buy in a million years? Something that made you ask,“what were they thinking?”– like an offer on kids’ shoes, when you don’t have any children? Or for men’s underwear, when you’re a single woman?
We know this type of irrelevant email is annoying – that’s one reason we started Shop It To Me. But we were curious about how big a problem this really is and decided to conduct a survey to find out. After all, retailers collect lots of data on what we buy, so they should be able to guess what we want. Right?
Our survey (conducted online by Harris Interactive) of more than 2,000 U.S. adults age 18 and older found that 63% have received “irrelevant” emails for clothing, accessories and shoes in the past three months. Here’s what else we learned:
• 34% received emails offering items that are too expensive
• 32% received offers for “styles I don’t wear”
• 22%, for “designers/brands I don’t like”
• 22%, for the wrong age group
• 18%, for the wrong gender
The problem doesn’t appear to discriminate by income, age, education or marital status — although women are more likely to receive off-target email offers than men (66% vs. 60%, respectively), while men are more likely to get offers for the wrong gender than women (23% vs. 13%). Women also are more likely than men to receive email offers for items that are too expensive (40% vs. 29%).
Interestingly, only 30% of U.S. adults say they’ve received email offers that were sent without their permission in the past three months. Which begs the question: why sign up for emails when so many of the offers are off-target?
At Shop It To Me, we don’t guess what you want. We only send you relevant sale news about the items you want, in your sizes, from your favorite brands. And, since we partner with more than 100 retailers, you can clear all the clutter out of your mailbox without ever missing a sale you definitely DON’T want to skip!
Click here to update your brand preferences to ensure Shop it to Me has you covered this holiday season.
This survey was conducted online within the United States by Harris Interactive on behalf of Shop It To Me from November 19-21, 2013 among 2,082 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Margie Cader at firstname.lastname@example.org.
December 4, 2013 No Comments
Mark Ellwood, whose Salemail features John Varvatos, Marc Jacobs and Fred Perry, offers Shop It To Me members these four tips from his new book to help you score the best possible deals online.
1. Don’t hit ‘check out’ without asking for a better deal
Many shoppers assume that the posted sale price is non-negotiable. Not true. The retailer may have over-bought and might be under pressure to clear out the item you want to buy. Before making the purchase, IM with customer service: Are any additional discounts available? How about free shipping? It doesn’t always work, but it never hurts to ask.
2. Practice cart abandonment
Nothing worries a retailer more than a shopper who logs in, places an item in her cart and then closes the window without completing the sale. Clearly, you were about to make a purchase and got distracted. They REALLY want you to come back and finish your purchase. Many will email you a “reminder” within 24 hours – and offer you an additional discount to close the sale.
3. Take things out of context
Retailers engineer product context – both in-store and online — to make sale prices look cheaper than they are. They surround “sale” items with high-priced ones, to make you think you’re getting a good deal. So you aren’t misled by this, take the item you want to purchase out of that retailer-engineered context and look at it again. Is it really a bargain? (Does that $500 bag still look like a deal when it’s not sitting next to one that’s $1,200?)
4. Don’t shop while stressed
This is a corollary to the rule of not shopping for food when you’re hungry. Like hunger, stress hormones interfere with the brain’s ability to make good comparisons and smart decisions. If you shop when you are feeling stressed, you’ll make impulse purchases that you will regret later. So, put on some classical music, do some deep breathing … and wait for the “headmaster of your brain” to take back control before you shop. Mark lists John Varvatos shoes, shirts and fragrances (“I’m obsessed with Varvatos!”) among his top Shop it To Me finds. His biggest “score” was a lilac-striped shirt that makes him feel like a cross between Mick Jagger and Gordon Gecko. Mark also keeps Gucci shoes on his Salemail, hoping someday to find a pair of classic loafers on sale in his size.
Mark Ellwood’s new book “Bargain Fever” will be published on October 17, but is available for preorder here. If you order a copy of the book before October 17, you’ll even receive a BONUS chapter, Bargain Fever: The Manual, which features 100 tips and tricks to help you save money and shop smarter, from airline tickets to TVs. Forward the proof of purchase to email@example.com and you’ll receive this manual by email after publication.
October 15, 2013 No Comments
Here’s a sneak peak at the goodies you’ll find:
May 6, 2013 No Comments
Here are some similar items:
If you want to find your own trendy Oxblood items in your sizes, log onto your Shop It To Me search page and type “Oxblood” or “Burgundy” items into the top search bar. Here are some gems we found via search today:
Then, turn your hands down and give us your best “How You Doin?”
September 12, 2012 No Comments
Many of us at Shop It To Me will be observing the Jewish holidays. We all want to look our best for these occasions, but what to do when you can’t run out to buy something new?
We asked some trusted sources for help and they offered the following advice for transitioning summer wardrobe pieces for fall:
Tracey Lomrantz Lester, Contributing Style Editor at Glamour says the High Holidays give her an excuse to “look more ladylike than I normally have occasion to. I love the idea of dressing up a simple, solid-color sheath — especially one I’ve gotten great use out of all summer — with some very uptown accessories. Think wide-brim wool or felt hat, a few chic brooches worn near the shoulder (I love clustering three or four of them together!) or a pair of textured tights that bridge the gap between summer and fall perfectly.”
Tracey says a great way to get more mileage from your sleeveless summer dresses is to layer something underneath rather than put a cardigan on top. “You look so polished with a crisp white button-down shirt under your sleeveless dress. A black turtleneck works really well, too.”
Style and Beauty expert Jenn Falik says her go-to piece for the High Holidays is “a pencil skirt just fitted enough to reveal a shape.” She pairs the skirt with either a jewel-toned secretary blouse or a slim-cut cashmere sweater with 3/4 length sleeves in a more somber shade.
“Your office basics can easily transition into something occasion-appropriate for the high holidays,” she says.
Marci Penn, stylist and buyer at Hirshleifers, one of the country’s most celebrated specialty stores, says her clients want to look chic and sexy, but appropriate. “We sell a lot of fitted dresses (think Victoria Beckham, Roland Mouret, DSquared2) with synagogue-suitable detailing such as cap sleeves.”
Marci agrees that a pencil skirt with a silk top and a cropped jacket or cardigan is a classic look. She suggests re-using a silk underpinning from spring/summer (in chartreuse, orange or fuschia for example) with a classic V-neck black cardigan, pencil skirt, and black boot or bootie.
“You can glam up your look with hosiery, or a classic pump with a bit of edge – like a pair of red velvet pumps.”
Lila Delilah of MadisonAvenueSpy says weather at this time of year “can be a crapshoot. Choose items that are summer weight but can easily be paired with a sweater. Cashmere is always dressy, warm and cozy.”
“A huge part of dressing well is dressing appropriately. It might be tempting to get lured into buying an evening cocktail dress for double duty, but it usually doesn’t translate well,” she says.
Finally, like our other experts Lila says, “Accessorize, Accessorize, Accessorize! Hats, belts, necklaces, bracelets…you just can’t have enough. We especially love celebrating the new year with some new jewelry.”
So, if you’re getting ready to observe the Jewish holidays, remember these three great tips: repurpose something that’s already in your closet, mix in some great new accessories to create a fresh look … and don’t forget to shop the sales!
September 5, 2012 No Comments
Swimsuit shopping is an undertaking, to say the least. With swimwear deals flooding our Shop It To Me emails recently, it’s the perfect time to score big, and get late-summer use out of some new pieces.
Luckily one of our fabulous Trendsetters, Susan, Director of Social Media Marketing for InStyleSwimwear.com and contributor to their blog Beauty and the Beach, was excited to answer some of our questions surrounding the must-knows of swimwear! See what this sun-loving gal spilled to us in a recent interview.
Shop It To Me: Swimsuit shopping can be a bit daunting. What are some tips you can give to fit and flatter your body type?
Susan: The first step to finding your perfect swimsuit is knowing your body and its overall shape. For example, if you’re pear-shaped (narrow shoulders, smaller bust, fuller hips and bigger bottom), you want to choose swimsuits that help balance you out. Choosing an embellished top (think fringe bandeau tops or tops with ruffle detail) paired with a dark solid-colored bottom will help emphasize your top half and minimize your bottom half. Also don’t get too caught up on the size tag, as all brands and styles run differently. You may be an extra-small in one brand or style and a medium in another. Next time you’re shopping for a swimsuit, refer to this simple swimsuit style guide for every body shape.
SITM: You were just in Miami for Mercedes-Benz Fashion Week Swim, what does the future hold for swimwear trends?
S: For 2013, fringe is literally EVERYWHERE, so hopefully you’re not tired of seeing it already! Also we noticed a ton of bustier-style tops with sweetheart necklines which will be perfect for the beach or paired with your favorite pair of denim cutoffs. We also spotted a ton of nautical-inspired pieces; although the nautical look is a classic trend in swim and resortwear, we saw some pretty cool updated versions. In terms of color, pastels were definitely having a major moment, especially soft shades of mint, yellow and peach. See some sneak peek photos from the week below:
SITM: What are some classic swimwear styles to invest in that won’t go out of style?
S: Every woman must have at least one LBB, a.k.a little black bikini, in her swimdrobe. Like the LBD, a LBB is sleek, sexy and 100% timeless; furthermore, they come in a wide variety of styles and silhouettes! You should also have at least one bikini that features a classic print, such as polka dots, stripes or animal prints. You never have to worry about them going out of style and they’re perfect for mixing and matching throughout the years! Finally, even the most diehard bikini-wearers should invest in a cute one-piece—trust me, you’ll thank me later!
SITM: What’s the most expensive or crazy swimsuit you’ve ever seen?
S: I’m pretty sure I once saw an itty bitty diamond bikini in an old Sports Illustrated Swimsuit issue. I think it was worth $30 million or something… and I think Molly Sims was modeling it!
SITM: What’s your favorite affordable swimwear brand?
S: One of my favorite brands, Vitamin A by Amahlia Stevens, makes a really great younger, more affordable “Silver” line. The styles still feature that amazing Vitamin A fit but they have a much lower price point. Furthermore, many of the styles are reversible so you can get multiple bikini looks for the prices of one. Check out the line here.
SITM: What are some swim-worthy items you’ve come across recently in your Shop It To Me email?
SITM: What are some of your favorite of-the-moment items from InStyleSwimwear.com?
S: Here are some great products that we have available now:
Ula La Ruffle by PilyQ (great LBB example) | Periwinkle by Vitamin A Silver (great example of classic polka dot print AND it’s by Vitamin A Silver—the brand I mentioned as my favorite affordable brand) |Trancoso by ViX (another great animal print example)
August 15, 2012 1 Comment
Who said it’s a bad thing to dress alike?! Last week, two of the gals from the Shop It To Me office, Caitlin and Ilana, took it upon themselves to dress alike every single day. See the outfits the two of them concocted below… how cute are they?! We consider this a true lesson in San Francisco start-up style.
We were fortunate enough to get the inside scoop on what was behind Twin Week, and some of the juicy details. Check out our interview with them below!
August 13, 2012 No Comments
If you haven’t pulled the trigger on our latest feature, which is choosing how you want your Shop It To Me email organized — by retailer, by clothing category, or by brand — fear not! Our Trendsetters (aka shopping experts) and our own staff (also experts in shopping) weigh in on this ultra-personalized featured and how/why they’ve organized their emails this way.
- “I organize my Salemail by store. That way I can see any special promotions the store is running in case I want to buy multiple items from the same spot.” -Natalie of Shop It To Me
- “I organize my sale by retailer because it’s the most like the experience of shopping in store. I have my favorite retailers for certain items so it’s nice to have it broken up this way in my Salemail.” -Caitlin of Shop It To Me
- “I organize my Salemail by retailer. I definitely have my favorites and love knowing which items I can shop with free shipping and free returns!” -Kelly of Shop It To Me
- “Personally, I chose the Clothing Category preference because you never know what you’ll come across when you think outside of the box! I have found the most amazing shoes and accessories from brands I’ve never heard of before and love sharing my discoveries with my readers!” -Patty of A Work in Progress
- “I organize my salemail by Category because I love hunting for the right dress for that night out on the town, regardless of which store it’s from!” -Alice of Shop It To Me
- “I currently have my Salemail organized by retailer. However, when I have an event or am searching for something specific I love being able to change it to Clothing Category to easily see what I’m already shopping for!” -Laura of 24-7 Style
- “I group my salemail by brand. I’m super specific and definitely have my faves (Joie, Adriano Goldschmied, Equipment, J Brand) so its great to be able to quickly scan through.” -Krista of City Chic
- “I think it’s best to organize Salemails by brand and/or by clothing category. Wallets, beware!” -Hallie of Corals + Cognacs
- “I’ve always had it organized by retailer… but I might try organizing by brand and see how that compares.” -Lisa of Pennlive.com
Choose your organization method here, now.
July 25, 2012 No Comments
Our team is eagerly anticipating Memorial Day: the three days off, the BBQs and outdoor dining, and the inaugural wearing of new summer attire.
Since we want to get the best deals possible for those trendy summer outfits, we nagged our data team here at Shop It To Me for guidance on just when to shop those Memorial Day weekend sales.
Memorial Day came in sixth among major holidays last year for discounting. And if 2011 was any indicator, here’s what to expect:
- Shop early! There was two to three times more newly marked down inventory Friday and Saturday than on Monday last year.
- What’s more, discounts on “new markdowns” were better early in the weekend, with Friday coming in at 41% off, Saturday at 35% off, and Sunday-Monday at just 29%.
- Overall, online clothing/accessories discounts last year averaged 41-42% off over the weekend, pretty much in line with May as a whole, at 42% off.
That said, our inside sources tell us that select retailers will be serving up some phenomenal sales. Starting Wed., May 23, we’ll tip you off on private sales, site-wide discounts, and markdowns on select categories like denim.
In the meantime, we’ve put together a few pop-up shops to help you quickly and easily find warm-weather styles for Outdoor/barbecue, All white and Swim/caftan/coverups. Check out the top picks by Annie Ladino (our Chief Stylist) below, or click through to shop each of the pop-ups.
Memorial Day Pop-Up Shops:
May 18, 2012 No Comments
We’re all smiles around here today since style expert Jenn Falik featured a swanky number found through Shop It To Me during her “What to Wear to a Wedding” segment on this morning’s edition of TODAY.
We love that Jenn searched Salemail to find an affordable formal dress for her model Moon Kim. The featured dress is Lauren by Ralph Lauren Wrapped Bodice Evening Gown ($184)
and is still available. Update: oh no, it just sold out in black (10:45am ET)! But it’s still available in blue here.
But, here are more frocks to help you rock any fancy nuptials you’re attending this summer.
1. Robert Rodriguez Veronica Illusion Gown ($477)
2. Ralph Lauren Cluny Silk Satin Dress ($599)
3. A.B.S. by Allen Schwartz Criss-cross Back Gown ($309)
4. Nicole Miller Embellished Jersey Gown ($181.50)
5. Michael Stars Modal Jersey Halter Maxi ($63.20)
6. Thakoon Addition Cross-back Silk-satin Gown ($348.25)
7. Tadashi Shoji Black Stretch Jersey Long Dress ($210.40)
8. Factory by Erik Hart One-shoulder Stretch Jersey Dress ($108.90)
May 17, 2012 1 Comment