Blog It To Me

Category — Fashion, Style & Trends

Men are “like hummingbirds,” and other advice from Silicon Valley’s leading matchmaker

We’ve all been there: stressing over what to wear on that all-important first date.

So we turned to dating expert Amy Andersen, founder of Linx Dating, who has launched hundreds of relationships and dozens of marriages. Known as the Cupid of Silicon Valley, Amy teaches tech executives, entrepreneurs and investors how to date. We asked her for some dos and don’ts for smart first-date dressing.

“First impressions are lasting ones when it comes to dating,” Amy says. “That doesn’t mean you need to wear designer clothes. It’s about being well groomed: think nice haircut/color and feminine nail polish for ladies; for men, neck hair shaved, clothes pressed.

amy andersen

According to Amy, men and women are very different when it comes to first-date impressions. “Men are visual creatures. He will know within the first 30-60 seconds if he is interested — purely based on physical attraction.” She recommends women “channel your inner Natalie Portman” — be classic, lady like and stylish.

  • Wear color. Men are like hummingbirds and are attracted to red and jewel tones. Avoid black, Army green and gray.
  • Avoid super-baggy clothing. (Men want to see a woman’s figure!) You don’t need to show a lot of skin, but know what works for your body type.
  • Skip the heels if he’s short. Your towering height could make him feel insecure, so it’s safer to wear flats.

women's optionsClockwise from left: Diane von Furstenberg dress, now $245.25 | Alice + Olivia top, now $116.16 | Isabel Marant flats, now $289 | Tory Burch Reva flats, now $180

The typical Silicon Valley man is a challenge when it comes to dating, says Amy. He often shows up wearing yesterday’s clothing and looking like he just woke up from a nap. Amy counsels male clients to wear clean, pressed clothes. She recommends he invest in:

  • A great pair of dark denim jeans.
  • A good sport coat — something with personality, like Etro.
  • Beautiful shoes, like a pair of leather Ferragamo drivers. Shoes that are scuffed up or outdated could be a reason she eliminates him from the dating game.

men's optionsFrom left: Citizens of Humanity jeans, now $126.63 | BOSS HUGO BOSS sportcoat, now $432.15 | Ferragamo drivers, now $335.99

She encourages both men and women mix up their dating look in the early stages: “If you are uptown with your day-to-day fashion, go for a more edgy downtown look on a date.” For women, she recommends playing with colors, texture and shine to keep him on the edge of his seat and excited to see you. For more about Amy and linxdating, hop over to her site here.

June 17, 2014   No Comments

Baubles for Spring!

Accessory lovers everywhere, rejoice! This spring, the runways are bursting with bright pops of colors seen hanging from ears, necks and wrists. We’re talking studs, collar necklaces, florals, insect & reptiles – you name it. Once again, we’ve done the dirty work for you so you can try out these trends for yourself. Get colorful and crystalized in this week’s roundup of the best jewelry brands to buy. Pay close attention—we guarantee these will end up on your must-have list this season.

To edit your Shop It To Me brand preferences, visit and select “Brands” or just click here. Below are the best bauble brands we suggest to keep on your radar. And don’t forget, you’ll see them as soon as they go on sale!



Here is a little sneak preview of what you can expect to find:


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1. Lulu Frost Earrings now $97.50 (50% off)
2. Dannijo Cuff now $346.99 (30% off)
3. Dara Ettinger Necklace now $162.75 (65% off)
4. Kenneth Jay Lane Necklace now $175 (30% off)
5. Chan Luu Bracelet now $24.99 (50% off)
6. Giles & Brother Ring now $27.99 (60% off)

April 14, 2014   No Comments

Fashion Expert Rachel Zalis’ Fave Looks for Rocking your Coachella Style

Coachella kicks off on April 11, and if you’re lucky enough to be heading to this year’s music and arts festival, you’ll want to watch style expert Rachel Zalis’ picks for that laid-back desert look. She shared them during a fashion show on E! News Daily, including a few sweet pieces she found through Shop It To Me.

To edit your Shop It To Me brand preferences, visit and select “Brands” or just click here. Below are the brands we suggest to update the one staple in everyone’s wardrobe. And don’t forget, you’ll see them as soon as they go on sale!


Haute Hippie Dress $163
Straw Hat $20.99
Free People Cuff $19.95
Dolce Vita Sandals $38.49
Dolce Vita Booties $119
Kelsi Dagger Bag $76.99
Rory Beca Romper $136


April 7, 2014   No Comments

Beachwear Brands for Spring


Spring is finally here and it is the perfect time to add a new swimsuit to your repertoire. Whether you’re planning an upcoming cruise, spring break or romantic getaway to somewhere warm and sunny, it’s important to update your look. Here at Shop It To Me, we made a selection of all the beachwear brands you should have on your radar. You’ll find all the hottest 2014 beachwear trends in this round up whether you’re loving crochet, macramé, bustiers, neons or nautical. 

To edit your Shop It To Me brand preferences, visit and select “Brands” or just click here. Below are the brands we suggest you add to your spring wardrobe refresh. And don’t forget, you’ll see them as soon as they go on sale!



Here is a little preview of what you will find:

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1. Joie Crochet Top now $147.99 (40% off)
2. Trina Turk Swimsuit now $94.99 (45% off)
3. Mara Hoffman Cover-up now $174.20 (33% off)
4. PrAna Hat now $22.99 (45% off)
5. Missoni Bag now $65 (30% off)
6. Clover Canyon Shorts now $74.99 (60% off)
7. Havaiana Flip Flops now $35 (20% off)
8. Marni Sunglasses now $175.50 (55% off)
9. Zimmerman Bikini now $154 (30% off)

March 21, 2014   No Comments

Presenting the 2014 Style Olympians

Psychedelic light shows, weather complaints, leggy Russians, ankles giving way to wipeouts – the Sochi Olympics and NYFW have a lot in common. While we’ve been poring over the shows nonstop, and obviously have all things shoe, bag, and runway on the brain here at Shop It To Me, we’ve also come down with a small bout of gold-medal-fever – so we’re calling some major style influencers to the podium and handing out mashup awards of our own. Presenting the 2014 Shop It To Me Fashion Olympians. Now if only Johnny Weir could present them.

Cross Country – Ladies 10k – Atlantic Pacific
Getting that East-meets-West coast style compass aligned just right takes a skilled eye, and Blair Eadie gets it right every time. Her high-low, casual-structured looks work from the Haight to the Bowery – the epitome of a cross-country gold.


Alpine Skiing – Women’s Super Combined Downhill – Bleubird Vintage
Her gorgeous blog is the ultimate in Pinterest candy. She cooks, she decorates, she raises four very photogenic children – all while looking totally stylish and adorable. We often wonder how James Kicinski McCoy does it all, and still find time to play the ukulele – and that’s why her, and her Nashville-based brood – win for Womens’ Super Combined Downhill.


Freestyle Skiing – Ladies Moguls – Liliana Vazquez

Cheap Chicas founder Liliana Vazquez, the adorable, indomitable blogger-turned-tv-personality-turned-author-and-everything-in-between has enough on the docket for three normal humans. But, like any Olympian, she’s no normal human – she’s our favorite mini-mogul.


Bobsleigh – The Chriselle Factor

We’ve always loved Chriselle Lim’s sleek, sophisticated style, but her recently cropped ‘do took her look – and our hair envy – to the next level. Gold medal level. Whether perfectly coiffed in curls or sexily mussed, her blunt cut bob truly slays us.


Alpine Skiing – Women’s Super G – Glamourai
We know quite a few stylish ladies whose chosen monikers start with G, but Kelly Framel of The Glamourai takes this one for her sometimes bling-y, always statement-making style that, to us, borders on Super G-nius.


Speed Skating – Ladies 5000 – Happily Grey

Some people explode onto the fashion and blogging scene with a sprinter’s anaerobic ferocity, and that’s definitely the case for Mary Lawless Seng. Her earthy and accessible style raced her to the front of the effortlessly-chic, laid-back style pack in little over a year. If that’s not a gold in speed skating, we don’t know what is.


Ice Dancing – Man Repeller
Ice dancing is the Olympic equivalent of the drop-crotch pant – most guys take a glance, maybe stare for a second, and turn the other direction. That’s why we’re awarding the gold in the most man-repelling of sports to Leandra, the original ManRepeller. We can even see her in a (leopard print) skirted leotard.


Luge – Men’s Singles Run – Menswear Dog
He’s constantly stalking babes in SoHo, wearing flannel shackets and the finest selvedge denim. By some counts he’s in his late 20s, his prime. He’s reached the apex of singledom. Yes, we’re talking about Menswear Dog. The ultimate bachelor and ladies man wins for Luge Men’s Singles.


Curling – Women’s Gold Game – Michelle Phan
How to curl your hair with paper bags. How to get soft, flowing, Rapunzel-worthy curls. And, how to curl your lip at your ex-boyfriend. YouTube beauty vlogger Michelle Phan offers up so many kinds of expertise, that we wouldn’t take curling advice from anyone else – so, obviously, she wins curling gold.


FreeSTYLE Skiing – Aerials – Refinery29
Our go-to stop for off-the-cuff fashion and lifestyle recs, Refinery29 also happens to be the best on the interwebs for statement-making style inspiration – the kind we’d pay for, if we could afford a stylist. We’d give them a perfect score in freeSTYLE anything, but especially the aerials event – it takes a special kind of risk-taker to follow their high-flying style.

SeaofShoes (1)

Figure Skating – Pairs Free Skating – Sea of Shoes
Who better than Jane Aldridge of Sea of Shoes to win the Pairs event? Not only is the fiery redhead queen of pairs (of impeccable pumps), she’s also phenomenal at perfectly pair-ing her clutches with her clogs with her hats with her high-waist skirt suits. And she and her mom make a pretty great pair as well.

February 20, 2014   No Comments

Nearly Two-Thirds of Americans Have Received Retailer Offers For Stuff They Don’t Want

Ever receive an email offer from a retailer for apparel or accessories you wouldn’t buy in a million years? Something that made you ask,“what were they thinking?”– like an offer on kids’ shoes, when you don’t have any children? Or for men’s underwear, when you’re a single woman?

We know this type of irrelevant email is annoying – that’s one reason we started Shop It To Me. But we were curious about how big a problem this really is and decided to conduct a survey to find out. After all, retailers collect lots of data on what we buy, so they should be able to guess what we want. Right?


Our survey (conducted online by Harris Interactive) of more than 2,000 U.S. adults age 18 and older found that 63% have received “irrelevant” emails for clothing, accessories and shoes in the past three months. Here’s what else we learned:

• 34% received emails offering items that are too expensive
• 32% received offers for “styles I don’t wear”
• 22%, for “designers/brands I don’t like”
• 22%, for the wrong age group
• 18%, for the wrong gender

The problem doesn’t appear to discriminate by income, age, education or marital status — although women are more likely to receive off-target email offers than men (66% vs. 60%, respectively), while men are more likely to get offers for the wrong gender than women (23% vs. 13%). Women also are more likely than men to receive email offers for items that are too expensive (40% vs. 29%).

Interestingly, only 30% of U.S. adults say they’ve received email offers that were sent without their permission in the past three months. Which begs the question: why sign up for emails when so many of the offers are off-target?

At Shop It To Me, we don’t guess what you want. We only send you relevant sale news about the items you want, in your sizes, from your favorite brands. And, since we partner with more than 100 retailers, you can clear all the clutter out of your mailbox without ever missing a sale you definitely DON’T want to skip!

Click here to update your brand preferences to ensure Shop it to Me has you covered this holiday season.


Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Shop It To Me from November 19-21, 2013 among 2,082 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Margie Cader at

December 4, 2013   No Comments

Four Ways You Can Get An Even-Better Price on that Sale Item

Mark Ellwood, whose Salemail features John Varvatos, Marc Jacobs and Fred Perry, offers Shop It To Me members these four tips from his new book to help you score the best possible deals online.


1. Don’t hit ‘check out’ without asking for a better deal

Many shoppers assume that the posted sale price is non-negotiable. Not true. The retailer may have over-bought and might be under pressure to clear out the item you want to buy. Before making the purchase, IM with customer service: Are any additional discounts available? How about free shipping? It doesn’t always work, but it never hurts to ask.

2. Practice cart abandonment

Nothing worries a retailer more than a shopper who logs in, places an item in her cart and then closes the window without completing the sale. Clearly, you were about to make a purchase and got distracted. They REALLY want you to come back and finish your purchase. Many will email you a “reminder” within 24 hours – and offer you an additional discount to close the sale.

3. Take things out of context

Retailers engineer product context – both in-store and online — to make sale prices look cheaper than they are. They surround “sale” items with high-priced ones, to make you think you’re getting a good deal. So you aren’t misled by this, take the item you want to purchase out of that retailer-engineered context and look at it again. Is it really a bargain? (Does that $500 bag still look like a deal when it’s not sitting next to one that’s $1,200?)

4. Don’t shop while stressed

This is a corollary to the rule of not shopping for food when you’re hungry. Like hunger, stress hormones interfere with the brain’s ability to make good comparisons and smart decisions. If you shop when you are feeling stressed, you’ll make impulse purchases that you will regret later. So, put on some classical music, do some deep breathing … and wait for the “headmaster of your brain” to take back control before you shop. Mark lists John Varvatos shoes, shirts and fragrances (“I’m obsessed with Varvatos!”) among his top Shop it To Me finds. His biggest “score” was a lilac-striped shirt that makes him feel like a cross between Mick Jagger and Gordon Gecko. Mark also keeps Gucci shoes on his Salemail, hoping someday to find a pair of classic loafers on sale in his size.

Mark Ellwood’s new book “Bargain Fever” will be published on October 17, but is available for preorder hereIf you order a copy of the book before October 17, you’ll even receive a BONUS chapter, Bargain Fever: The Manual, which features 100 tips and tricks to help you save money and shop smarter, from airline tickets to TVs. Forward the proof of purchase to and you’ll receive this manual by email after publication.




October 15, 2013   No Comments

Gift Guide: Mother’s Day

Our fashion experts have scoured the best retailers to find fun and affordable gifts for Mom. Follow our new Thread “Gift Guide: Mother’s Day” at

Here’s a sneak peak at the goodies you’ll find:

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May 6, 2013   No Comments

Fall Trends from Shop It To Me featured on Wendy Williams

Thanks so much to the Luxury Spot‘s Bryce Gruber for pulling a few pieces from Shop It To Me for her fall trends segment on the Wendy Williams show. We were wigging out of course.

Here are some similar items:

Missoni scarves: blue ($156.99), green ($86.99) | Free People sunglasses: 3 colors available ($9.95)

If you want to find your own trendy Oxblood items in your sizes, log onto your Shop It To Me search page and type “Oxblood” or “Burgundy” items into the top search bar. Here are some gems we found via search today:

oxblood and burgundy

1. Chloe sunglasses $100 | 2. Pour La Victoire pumps $122.50 | 3. KORS Michael Kors pumps $87.75 | 4. A.L.C. jersey dress $116 | 5. Diane von Furstenberg sleeveless cardigan $172.50

Then, turn your hands down and give us your best “How You Doin?”

September 12, 2012   No Comments

Happy 5773!

Many of us at Shop It To Me will be observing the Jewish holidays. We all want to look our best for these occasions, but what to do when you can’t run out to buy something new?

We asked some trusted sources for help and they offered the following advice for transitioning summer wardrobe pieces for fall:

Tracey Lomrantz Lester, Contributing Style Editor at Glamour says the High Holidays give her an excuse to “look more ladylike than I normally have occasion to. I love the idea of dressing up a simple, solid-color sheath — especially one I’ve gotten great use out of all summer — with some very uptown accessories. Think wide-brim wool or felt hat, a few chic brooches worn near the shoulder (I love clustering three or four of them together!) or a pair of textured tights that bridge the gap between summer and fall perfectly.”

Tracey says a great way to get more mileage from your sleeveless summer dresses is to layer something underneath rather than put a cardigan on top. “You look so polished with a crisp white button-down shirt under your sleeveless dress. A black turtleneck works really well, too.”


Tracey Lomrantz Lester picks

Chloe dress | Oscar de la Renta brooch | Sonia Rykiel brooch | Christian Dior pumps | Nicole Miller tights

Style and Beauty expert Jenn Falik says her go-to piece for the High Holidays is “a pencil skirt just fitted enough to reveal a shape.” She pairs the skirt with either a jewel-toned secretary blouse or a slim-cut cashmere sweater with 3/4 length sleeves in a more somber shade.

“Your office basics can easily transition into something occasion-appropriate for the high holidays,” she says.

Jenn Falik picks

Theory blouse | Narciso Rodriguez skirt | Raven clutch | Rachel Roy cardigan

Marci Penn, stylist and buyer at Hirshleifers, one of the country’s most celebrated specialty stores, says her clients want to look chic and sexy, but appropriate. “We sell a lot of fitted dresses (think Victoria Beckham, Roland Mouret, DSquared2) with synagogue-suitable detailing such as cap sleeves.”

Marci agrees that a pencil skirt with a silk top and a cropped jacket or cardigan is a classic look. She suggests re-using a silk underpinning from spring/summer (in chartreuse, orange or fuschia for example) with a classic V-neck black cardigan, pencil skirt, and black boot or bootie.

“You can glam up your look with hosiery, or a classic pump with a bit of edge – like a pair of red velvet pumps.”

Marci Penn picks

Yves Saint Laurent dress | DKNYC dress | Rebecca Taylor blouse | Rampage booties | DKNY cardigan | Vince Camuto skirt

Lila Delilah of MadisonAvenueSpy says weather at this time of year “can be a crapshoot. Choose items that are summer weight but can easily be paired with a sweater. Cashmere is always dressy, warm and cozy.”

“A huge part of dressing well is dressing appropriately. It might be tempting to get lured into buying an evening cocktail dress for double duty, but it usually doesn’t translate well,” she says.

Finally, like our other experts Lila says, “Accessorize, Accessorize, Accessorize! Hats, belts, necklaces, bracelets…you just can’t have enough. We especially love celebrating the new year with some new jewelry.”

Lilah Delilah picks

Nordstrom Collection sweater | Missoni necklace | Rebecca Taylor sweater | ADAM blouse | Kate Spade necklace

So, if you’re getting ready to observe the Jewish holidays, remember these three great tips: repurpose something that’s already in your closet, mix in some great new accessories to create a fresh look … and don’t forget to shop the sales!

September 5, 2012   No Comments