Blog It To Me

Category — Fashion, Style & Trends

Fit tips and trends from a savvy swimwear expert

Swimsuit shopping is an undertaking, to say the least. With swimwear deals flooding our Shop It To Me emails recently, it’s the perfect time to score big, and get late-summer use out of some new pieces.

Luckily one of our fabulous Trendsetters, Susan, Director of Social Media Marketing for and contributor to their blog Beauty and the Beach, was excited to answer some of our questions surrounding the must-knows of swimwear! See what this sun-loving gal spilled to us in a recent interview. and Beauty and the Beach

Shop It To Me:  Swimsuit shopping can be a bit daunting. What are some tips you can give to fit and flatter your body type?

Susan:  The first step to finding your perfect swimsuit is knowing your body and its overall shape.  For example, if you’re pear-shaped (narrow shoulders, smaller bust, fuller hips and bigger bottom), you want to choose swimsuits that help balance you out.  Choosing an embellished top (think fringe bandeau tops or tops with ruffle detail) paired with a dark solid-colored bottom will help emphasize your top half and minimize your bottom half.  Also don’t get too caught up on the size tag, as all brands and styles run differently.  You may be an extra-small in one brand or style and a medium in another.  Next time you’re shopping for a swimsuit, refer to this simple swimsuit style guide for every body shape.

SITM:  You were just in Miami for Mercedes-Benz Fashion Week Swim, what does the future hold for swimwear trends?

S:  For 2013, fringe is literally EVERYWHERE, so hopefully you’re not tired of seeing it already!  Also we noticed a ton of bustier-style tops with sweetheart necklines which will be perfect for the beach or paired with your favorite pair of denim cutoffs.  We also spotted a ton of nautical-inspired pieces; although the nautical look is a classic trend in swim and resortwear, we saw some pretty cool updated versions.  In terms of color, pastels were definitely having a major moment, especially soft shades of mint, yellow and peach. See some sneak peek photos from the week below:

2012 swimwear trends

SITM:  What are some classic swimwear styles to invest in that won’t go out of style?

S:  Every woman must have at least one LBB, a.k.a little black bikini, in her swimdrobe.  Like the LBD, a LBB is sleek, sexy and 100% timeless; furthermore, they come in a wide variety of styles and silhouettes!  You should also have at least one bikini that features a classic print, such as polka dots, stripes or animal prints.  You never have to worry about them going out of style and they’re perfect for mixing and matching throughout the years!  Finally, even the most diehard bikini-wearers should invest in a cute one-piece—trust me, you’ll thank me later!

SITM:  What’s the most expensive or crazy swimsuit you’ve ever seen?

S:  I’m pretty sure I once saw an itty bitty diamond bikini in an old Sports Illustrated Swimsuit issue.  I think it was worth $30 million or something… and I think Molly Sims was modeling it!

SITM:  What’s your favorite affordable swimwear brand?

S:  One of my favorite brands, Vitamin A by Amahlia Stevens, makes a really great younger, more affordable “Silver” line.  The styles still feature that amazing Vitamin A fit but they have a much lower price point.  Furthermore, many of the styles are reversible so you can get multiple bikini looks for the prices of one.  Check out the line here.

SITM:  What are some swim-worthy items you’ve come across recently in your Shop It To Me email?

S:  Here are some great items, clockwise from top-left: Marc by Marc Jacobs bikini, BCBGMAXAZRIA tank dress, Juicy Couture floppy hat, Steve Madden sandals, Tory Burch clutch

Swimwear items from Shop It To Me


SITM:  What are some of your favorite of-the-moment items from

S:  Here are some great products that we have available now: swimwear pieces

Ula La Ruffle by PilyQ (great LBB example) | Periwinkle by Vitamin A Silver (great example of classic polka dot print AND it’s by Vitamin A Silver—the brand I mentioned as my favorite affordable brand) |Trancoso by ViX (another great animal print example)

Be sure to follow on Twitter, Facebook and Pinterest!

August 15, 2012   1 Comment

Twin Week at Shop It To Me HQ

Who said it’s a bad thing to dress alike?!  Last week, two of the gals from the Shop It To Me office, Caitlin and Ilana, took it upon themselves to dress alike every single day.  See the outfits the two of them concocted below… how cute are they?!  We consider this a true lesson in San Francisco start-up style.

We were fortunate enough to get the inside scoop on what was behind Twin Week, and some of the juicy details. Check out our interview with them below!







What inspired Twin Week 2012?  
We realized we had a lot of similar clothes so we challenged ourselves to dress the same every day for a full week! Once Monday’s outfit fell into place we knew we were going all the way.

Did anyone at Shop It To Me notice that you were dressed alike all week? What was the reaction?
Sadly it took a few days (and a few not-so-subtle hints) for people to catch on. By the end of the week people were getting us confused. We were thinking alike, acting alike and sounding alike. While the developers were more tight-lipped on the matter than the girls at Shop It To Me, we are pretty confident they were our biggest fans.

Very impressed with the attention to detail that went into this (hair styles, glasses, etc)!  What was the hardest part of planning your outfits?
Believe it or not Tamra, it was the small details that were the easiest to execute. Laundry and weather turned out to be the two biggest obstacles. Making sure we had the items in common was a breeze, but making sure they were clean on the same day was the real challenge! This week being uncharacteristically warm for San Francisco was another consideration we had to take into account when deciding on outfits.

What other ideas did you have that didn’t make the cut?
We were toying around with the idea with wearing dresses one day, but had to reconsider because of our less than pristine modes of transportation to work (Muni and Bart!). Our Google Doc was full of outfit possibilities that were beat out by stronger ensembles.

Anything else you want to share?
We want people to know that we didn’t play it safe this week. We took a lot of risks, for example white pants. Keeping these clean all day was no small feat. We are 100% committed to Twin Week so if one of us got a stain, we knew what that meant for the other. Twin Week 2012 has been such a success that we are considering continuing on with weekly Twin Day Tuesdays… stay tuned for more details!

August 13, 2012   No Comments

Bloggers share how they made their Shop It To Me email even more personalized

email organization page

If you haven’t pulled the trigger on our latest feature, which is choosing how you want your Shop It To Me email organized — by retailer, by clothing category, or by brand — fear not! Our Trendsetters (aka shopping experts) and our own staff (also experts in shopping) weigh in on this ultra-personalized featured and how/why they’ve organized their emails this way.


  • “I organize my Salemail by store. That way I can see any special promotions the store is running in case I want to buy multiple items from the same spot.” –Natalie of Shop It To Me
  • “I organize my sale by retailer because it’s the most like the experience of shopping in store.  I have my favorite retailers for certain items so it’s nice to have it broken up this way in my Salemail.”  –Caitlin of Shop It To Me
  • “I organize my Salemail by retailer. I definitely have my favorites and love knowing which items I can shop with free shipping and free returns!” –Kelly of Shop It To Me
  • “Personally, I chose the Clothing Category preference because you never know what you’ll come across when you think outside of the box! I have found the most amazing shoes and accessories from brands I’ve never heard of before and love sharing my discoveries with my readers!” –Patty of A Work in Progress
  • “I organize my salemail by Category because I love hunting for the right dress for that night out on the town, regardless of which store it’s from!” –Alice of Shop It To Me
  • “I currently have my Salemail organized by retailer. However, when I have an event or am searching for something specific I love being able to change it to Clothing Category to easily see what I’m already shopping for!” –Laura of 24-7 Style
  • “I group my salemail by brand. I’m super specific and definitely have my faves (Joie, Adriano Goldschmied, Equipment, J Brand) so its great to be able to quickly scan through.” –Krista of City Chic
  • “I think it’s best to organize Salemails by brand and/or by clothing category. Wallets, beware!” –Hallie of Corals + Cognacs
  • “I’ve always had it organized by retailer… but I might try organizing by brand and see how that compares.” –Lisa of

Choose your organization method here, now.

July 25, 2012   No Comments

Get Ready for Start-of-Summer Shopping!

Our team is eagerly anticipating Memorial Day: the three days off, the BBQs and outdoor dining, and the inaugural wearing of new summer attire.

Since we want to get the best deals possible for those trendy summer outfits, we nagged our data team here at Shop It To Me for guidance on just when to shop those Memorial Day weekend sales.


Memorial Day came in sixth among major holidays last year for discounting. And if 2011 was any indicator, here’s what to expect:

  • Shop early!  There was two to three times more newly marked down inventory Friday and Saturday than on Monday last year.
  • What’s more, discounts on “new markdowns” were better early in the weekend, with Friday coming in at 41% off, Saturday at 35% off, and Sunday-Monday at just 29%.
  • Overall, online clothing/accessories discounts last year averaged 41-42% off over the weekend, pretty much in line with May as a whole, at 42% off.

That said, our inside sources tell us that select retailers will be serving up some phenomenal sales. Starting Wed., May 23, we’ll tip you off on private sales, site-wide discounts, and markdowns on select categories like denim.

In the meantime, we’ve put together a few pop-up shops to help you quickly and easily find warm-weather styles for Outdoor/barbecue, All white and Swim/caftan/coverups.  Check out the top picks by Annie Ladino (our Chief Stylist) below, or click through to shop each of the pop-ups.

Annie's Summer Picks

From left: Tory Burch poncho ($278) | Nanette Lepore bikini top ($64.50) | Diane von Furstenberg cover up ($171.50) | Gap espadrilles ($39.99) | Citizens of Humanity floral shorts ($137.60)

Memorial Day Pop-Up Shops:

Pop-Up Shop for BBQ

Pop-Up Shop for White

Pop-Up Shop for Swim

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May 18, 2012   No Comments

As seen on TODAY show, and more “What to Wear to a Wedding”

We’re all smiles around here today since style expert Jenn Falik featured a swanky number found through Shop It To Me during her “What to Wear to a Wedding” segment on this morning’s edition of TODAY.

We love that Jenn searched Salemail to find an affordable formal dress for her model Moon Kim. The featured dress is Lauren by Ralph Lauren Wrapped Bodice Evening Gown ($184) and is still available.  Update: oh no, it just sold out in black (10:45am ET)! But it’s still available in blue here.

Featured Dress - Ralph Lauren


But, here are more frocks to help you rock any fancy nuptials you’re attending this summer.


1. Robert Rodriguez Veronica Illusion Gown ($477)

2. Ralph Lauren Cluny Silk Satin Dress ($599)

3. A.B.S. by Allen Schwartz Criss-cross Back Gown ($309)

4. Nicole Miller Embellished Jersey Gown ($181.50)

5.  Michael Stars Modal Jersey Halter Maxi ($63.20)

6. Thakoon Addition Cross-back Silk-satin Gown ($348.25)

7. Tadashi Shoji Black Stretch Jersey Long Dress ($210.40)

8. Factory by Erik Hart One-shoulder Stretch Jersey Dress ($108.90)

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May 17, 2012   1 Comment

Neon + Nude = Honolulu Chic

In Yahoo’s video series “Secrets To Your Success”, Kathryn Eisman talks with trailblazing women and imparts their working wisdom to women like you.

In this week’s episode, Kathryn jets to Hawaii to interview Cindy Sakai and Sarah Kalicki Nakamura, certified Dream coaches, who help companies create more profitable, efficient and enjoyable workplaces. Kathryn gets the scoop on the qualities all good bosses have and on creating a company culture that encourages trust and inspires people to use their gifts in innovative ways.

To keep it chic in the Honolulu heat, Kathryn opted for a sleeveless neon dress from Nanette Lepore (now sold out) and nude platform heels from Sergio Rossi.

Kathryn Eisman


To succeed with this look, we serve up these similar styles:

Kathryn Eisman Similar Items
Dresses from left: French Connection ($124.60), DKNY ($227.50),  Shoshanna ($308)

Shoes from left: Jessica Simpson ($58.90), Pour La Victoire ($190), Cole Haan ($199)


Watch Kathryn in this fab look at Yahoo Shine.

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May 17, 2012   No Comments

TODAY ONLY! Get a gift card for shopping at Neiman Marcus

If you’ve been waiting to pull the trigger on buying any full-price items, then today is definitely the day to do so. At Neiman Marcus, if you spend $200, you’ll get a $50 gift card. Looking to invest more? Spend $500, get a $125 gift card; spend $1,000, get a $250 gift card; spend $2,000, get a $500 gift card. Use code APRILGC at checkout. Snag some of our full-price faves and reap the rewards for your next shopping trip at Neiman Marcus!

Neiman Marcus gift card promo


From left: Theory Neon Blouse, Pink $225 | Herve Leger V-Neck Bandage Dress $790 | Burberry London Marystow Coat, Trench $1,095 | Balenciaga Giant 12 Rose Golden Work Bag $2,045

April 10, 2012   No Comments

SURVEY RESULTS: The Best Place To Spend your Tax Refund

Are you among the lucky ones expecting a tax refund this year?  With the average refund projected to be nearly $3,000, we wanted to know how – and where — you’d spend that kind of mad money if you could.*

Seems you are a practical bunch who would opt to buy a full spring wardrobe (83%) rather than blow it on one crazy, high-ticket item (17%).



There was less agreement about where you would shop for that wardrobe, if you had to do it all in one store.  Nordstrom came in first at 19%, with Bloomingdales in second place at 7%.  There was a near-tie for third place between Anthropologie (5.5%) and  J.Crew (5%).  Other top ten stores were Macy’s, Saks and Neiman Marcus.


Not surprising, when asked which department would be your first choice for spending your entire tax refund, 65% of you chose clothing; shoes and bags came in a distant second and third (at 16% and 15%).

As far as the spring trends that would most get your green, the top three responses all revolved around color — with Pastel (20%), Orange or Tangerine (17%) and Neon pieces (11%) topping the list.  You were less enamored by printed pants, pleated skirts, and peplum (under 5% each).

And, while we may or may not be “feeling the love” for our tax accountants right now, we do love our favorite “CPA” brands!  Your top choices for splurging with that refund were Chanel (16%), Prada (30%) and Anthropologie (24%).


No matter what your faves, the best way to fiscally responsible with your 2012 budget is to keep your Shop It To Me profile up to date. That way, you’ll always get the best prices on the brands you love.

*Methodology: Results are based on 480+ respondents from a survey fielded by Shop It To Me the week of April 2-6, 2012.


Other related posts:

Tax-Day Giveaway: Nominate a stylish accountant to win a designer bag!

Survey Results: What’s most “taxing” in your daily routine?

Time-saving tips: 5 busy accountants weigh in on how they make it through crunch-time


April 10, 2012   No Comments

Need a Dress? 3 Perfect Sales to Shop Now!

Clearly we’re all ready to transition out of pants and into the beloved warm-weather staple: the dress! Retailers like Saks Fifth Avenue, Rachel Rachel Roy and French Connection seem to agree, and have provided you with some extra special sales to kickstart your spring and summer dress wardrobe. Peep some of our favorites below!

Saks Fifth Avenue Gown SaleSaks Fifth Avenue: Get 20% off a collection of designer gowns, prices already marked, thru Friday 3/23.

Rachel Rachel Roy SaleRachel Rachel Roy: Get 30% off everything, plus free shipping on any order no code needed, thru Monday 3/26.

French ConnectionFrench Connection: Get an extra 30% off select sale items (via Shop It To Me), plus free shipping over $75 with code FCTOME thru Friday 3/23.

Some of our fancy favorites:

Rachel Rachel Roy, BCBGMAXAZRIA, French Connection DressesFrom left: Rachel Rachel Roy Field of Dreams Dress was $109, NOW $76.30 | BCBGMAXAZRIA Karey Dress was $348, NOW 278.40 | French Connection Reflectra Sequin Dress was $268, NOW $99.99

March 22, 2012   No Comments

Events this week: Jump into spring with Rebecca Taylor, Lilly Pulitzer, Free People and trends to love

We’ve certainly hit the ground running here at Shop It To Me on the first day of spring! While we can’t will this gloomy west coast weather to be more spring-like, we can give everyone a jump on some perfectly seasonal wardrobe additions, starting with some trends to love.

Fresh Florals

Pastel Perfection

Summer Shoes

Spring Comfort Shoes


We’re huge fans of brands that lend us a hand in the way of transitional pieces. Here are some of our favorites of the week!

Rebecca Taylor and Tibi Dresses

Not Your Daughter's Jeans

Free People

March 20, 2012   No Comments