Blog It To Me

Category — Fashion Week

Midi Dresses from BCBGMAXAZRIA: Trend Alert for Fall

Yesterday marked the beginning of New York Fashion Week and, lucky for us, we were able to attend the the BCBGMAXAZRIA show! Definitely a Shop It To Me favorite, and we know we’re not alone. The colors were magic – jewel tones galore…but gorgeous cuts on the various dresses we watched spill down the runway are what really had us smitten.

BCBGMAXAZRIA F/W 2012 Fashion Show

images via

Notice a trend here? Midis for days! And this got us thinking…when it comes to length, what exactly is it that women look for when dress shopping online?

Let’s face it, most of us aren’t models. 6 ft. tall is a ways off, and the length of our legs is closer to hours than days.  So how do you know what measurements are right for you when you see a dress you want to buy online? Ladies, help us out!

February 10, 2012   No Comments

NYFW: Blogger’s Night Out

We kicked off New York Fashion Week by celebrating BNO with some of our favorite bloggers from across the country! The event was a huge success and we were beyond impressed by the gals who made it all happen (pictured below). Additionally we got to do a fun style contest, where attendees tweeted pictures of what they were wearing. Some serious style, these bloggers have!

New York Fashion Week: Blogger's Night Out

The amazing BNO team! Caitlin, Marissa, Ericka, Kendall, Lynzy and Christine

New York Fashion Week: Blogger's Night Out

Jules, Camila and Susan

New York Fashion Week: Blogger's Night Out

Christina, Christina and a friend

(above photos by Jason Howard Photography)

New York Fashion Week: Blogger's Night Out

BNO host Lynzy with a couple lovely ladies

(photo by Alexandra Frumberg)

New York Fashion Week: Blogger's Night Out

Kristy, Christina and a friend

New York Fashion Week: Blogger's Night Out

New York Fashion Week: Blogger's Night Out

Jenni, Laura, Andrea and Tieka

New York Fashion Week: Blogger's Night Out

BNO hosts, Marissa, Ericka and Kendall

New York Fashion Week: Blogger's Night Out

(above photos by Ryan of Fashables)

Our winning look was sported by the lovely Andrea from Blonde Bedhead, though it was certainly a tough decision. Stay tuned for more on this fabulous style blogger — including the super cute item she chose via Shop It To Me and her fun feature in Salemail!

It was so wonderful seeing familiar faces and making new friends. We can’t think of a better way to have kicked off NYFW than by spending an evening with these stylish, inspiring and friendly fashion-lovers! Being involved was quite a treat.

*photo credits Jason Howard Photography, Alexandra Frumberg, Fashables

September 20, 2011   3 Comments

Fashion Week Day 6: Jay-Z and Beyonce Celeb Spotting

That evening, my friend Steve Gold and I headed to an intimate gathering at the Tory Burch Flagship store.  You know, just her closest friends like Beyonce, Jay Z, Serena Williams and Estelle and a few others….

Somsacks’ sister, Somphone Sikhounmuong, was once a designer and is now an in-house stylist.  Also in attendance was Justin Guinta of Subversive Jewelry.  He designed the Ram collection for Tory that I’d been ogling this summer.

On our walk out we passed the one and only, Hova.  Steve and I usually don’t get star-struck being it our business but we sort of (OK, really)  geeked out at the site of Jay-Z.  I feel the same way about Bill & Hillary Clinton and Michael Jordan…

Shop It To Me covers New York Fashion Week

The crowd around Beyonce and Jay Z

Shop It To Me covers New York Fashion Week

Shop It To Me covers New York Fashion Week

The one and only Jay-Z with Annie’s friend Steve Gold, model and real estate agent

September 14, 2011   No Comments

Fashion Week Day 6 with Annie Ladino: Tory Burch and J.Crew

Day 6…or is it Day 10?!
The day started off with Tory Burch’s first show at the tents.  I’ve become a huge fan this past year and practically live in a rastafarian inspired hoodie that even my guy friends envy.   I detected a hint of this caribbean laid back influence in Tory’s S/S 12 collection, while staying true to the brand’s modern take on prep.  Being a sucker for detail I paid special attention to it’s impeccable styling and decided these were my favorite looks.

Tory Burch Show

Annie’s favorite looks from the Tory Burch Spring/Summer 2012 runway show

I made a mad dash out the door to J.Crew to see my friend Somsack Sikhounmuong, the Women’s head designer.   I caught a quick peek of one of my favorite retailers’ collection until the crowd went wild.  Beyonce and Solange Knowles had entered the building.

Shop It To Me covers New York Fashion Week

Friend and J.Crew Designer Somsack Sikhounmuong

J.Crew Spring/Summer 2012 Collection



September 14, 2011   No Comments

Missoni Mayhem

With all the Missoni mayhem going on—we cozied up to our data team’s cubes to see what the story is with non-capsule collection sales.  Sure, these guys weren’t the ones crashing Target’s site—but they’re pretty good at helping us make quick sense of the numbers:

According to Shop It To Me’s data, more than 1000 Missoni items and nearly 800 M Missoni items were on sale online over the course of the past year (July 2010-July 2011)*

  • The average discount on Missoni was 54%, with the average original price being $1,331 and the average sale price being $546.  The average # of days on sale was 29.
  • The average discount on M Missoni was 47.5%, with the average original price being $521 and the average sale price being $263. The average # of days on sale was 16.
  • Retailers with the greatest number of Missoni items on sale last year were,, and
  • On average, women’s sale items were 43% off, so these Missoni discounts were steeper than the norm.

*Shop It To Me analyzed more than 375,000 new markdowns from more than 100 online retailers.

It may not be the Zig-Zag bike that Jessicas Alba and Simpson have been tweeting, but our PR rep says this 70%-off bargain beauty will be hers before the day is out!

Missoni bag

And, a few of our other favorite picks, available in Salemail or on Search today:

Missoni favorite items

Embellished Printed Swimsuit (70% off)

Embellished Crochet Knit Dress (75% off)

Missoni Zig Zag scarf (47% off)



September 14, 2011   No Comments

Follow These Twitter Lists for Worldwide Fashion Week Commentary

We’re in the thick of Mercedes Benz Fashion Week here in New York City, which means the worldwide fun for Spring/Summer 2012 collections is just beginning.

To keep up with all of the coverage, we’ve created Twitter lists compiling the designers showing in each city. We’ve found this to be a useful way to monitor coverage throughout NYFW, and are happy to share our leg work with you.


Follow these Twitter lists to stay up-to-date on the latest happenings, straight from the designers’ mouths:

New York Fashion Week: Sept 8-15

London Fashion Week: Sept 16-21

Milan Fashion Week: Sept 21-27

Paris Fashion Week: Sept 27-Oct 5


September 13, 2011   No Comments

Fashion Week Day 5 with Annie Ladino: Backstage at Preen!

And then there are times when we are able to run backstage.

Preen!  one of my favorite London based designers shows in NY now.

When I was in college I crashed their show during London Fashion week.  After college, a friend ended up doing their PR.

Preen model board

Preen Backstage

Kaitlyn Nagy (on the left side of Justin and Thea) studied Advertising and Communications at FIT with me.

Preen Fashion show

Preen fashion show

Preen fashion show


The thrill and energy backstage is always well contained at shows.  It’s always great to see the fun chaos after a show, and congratulate the content and relieved designers.

September 13, 2011   No Comments

Fashion Week: Days 4 and 5 with Annie Ladino

After a long hard and exhausting week I finally got down to business.  It is fashion week after all, and I’m out to support my friends as much as possible.

Sunday, I made it out to my friend Tawfik Mounayer’s presentation for Tribune Standard.  I love a presentation as much as a fashion show.  You get a broader window of time to come in and out as you please without the pressure of missing a show.  I have in my days missed a show by a millisecond, and a presentation leaves little room for that.

Tawfik’s line had a number of carpet worthy dresses as well as editorial pieces to be used in a great fashion shoot.  I look for all of this when I’m viewing a collection at fashion week.  Sometimes a look as cool  and graphic as it is just won’t work on the red carpet and therefore I have to keep my eye out for both.


I view a collection with a different eye. My job as an editorial and celebrity stylist is to seek out amazing wearable clothing as well as collections that are pushing boundaries.  I loved Tawfik’s take on the St. Tropez woman who lounges in a sexy cover up, but really fell in love with his collaboration with Manolo.  it’s been quite a while that I have embraced a classic and appreciated a staple.  Here he took an original Manolo style and altered it to fit his collection with a print.  As I’ve said before, a great investment is a shoe that goes with nothing and therefore goes with everything!

Tawfik Manolo


Another collection that blew me away was Rachel Roy’s.  Her nod to Asia, it’s prints and silhouettes have always been favored in my eyes.

Rachel Roy





September 12, 2011   No Comments

Fashion Week: Day 3 With Annie Ladino

Being a freelance stylist tends to pull you in different directions at any given time.

After Joy’s show on Friday I thought I would have the weekend to hit shows and parties all weekend.  Instead I received an urgent email to dress Brooklyn Decker for the Altuzurra show.  Her busy schedule and the US Open allowed for only one show to Fashion Week.  Altuzarra has been a fresh new designer I always look forward to at fashion week and was excited she would be there to see.

Saturday AM after a quick coffee I headed up to the showroom.  Binta, the publicist for the brand, helped me go through the collection and pick a few looks.  Although a swimsuit model, Brooklyn has impeccable style and was veering in the direction of something a little more casual and chic.  Since we working with a F/W collection she chose to wore a tweed blazer, with a lemony colored Equipment blouse and her Thakoon skort (yes I said skort – a skirt/shorts combo) and paired it with the sexiest off-white pointy toe Gianvito Rossi for Altuzarra stilletos.

Brooklyn Decker Show

After the show I rushed to get ready for the Barneys party at Westway.  My friend Steve Gold and I watched Carine Roitfeld and Valentino Garavani karaoke “My Way.”

September 12, 2011   No Comments

Fashion Week: Day 2 with Annie Ladino

In fashion, I have come to learn that there will ALWAYS be a last minute crunch to make sure everything is perfect.  Today was no different as I was in final fittings for Joy Cioci’s show, pairing each model with proper footwear and accessories minutes prior to them strutting down the catwalk.  With a giant sigh of relief, my work was done, and the show turned out amazingly.  That’s the funny thing about fashion, it always seems to work out in the final seconds.  I’m totally obsessed with the Patricia Underwood hats we decided to use; they are sophisticated, yet understated sexy, exactly like Joy’s collection.

Backstage Joy Cioci

Joy Cioci Show

After the show, I dashed to Fashion Next, ELLE’s partnership with Savannah College of Art and Design, which was full of raw and unexposed talent.  I am so excited to see what the next generation of designers will produce, the ones following Alex Wang, Thakoon, and Richard Chai.  They have a fresh and inventive way at looking at clothing which pleasantly surprises me every time I view their collections.  After the show, I met up with some of my favorite industry folk from ELLE for a drink to cap off another great day at NYFW.  Until tomorrow….

September 12, 2011   No Comments