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Category — Infographics

Three Ways to Score with Presidents Day Sales

Presidents Day is Monday, and whether you are celebrating a three-day weekend or your favorite Head of State, get ready to revel in some really great sales.


For the past two years, online retailers have offered steeper discounts on Presidents Day than any other holiday. Last year, savings averaged 47% off — and that means a lot of extra Andrew Jacksons in your pocket.

But to get the best buys this weekend, you’ll want to know the kinds of sales to expect.

1. Discount codes on full-price merchandise: Look for these codes to get decent discounts on seasonal merchandise that hasn’t yet gone on sale. Some retailers will offer 10-25% off full-price items, so you can snap up items that have recently arrived in store for spring.

2. Sale-on-sale codes: These are codes for additional discounts on merchandise that’s already steeply marked down.  Look for these codes to get the really amazing deals — we’re talking 50% off or higher — on end of season pieces.

3. Free-shipping codes: You can often find these codes listed right at the top of the page.  (If it’s not there, trying googling the retailer + free shipping.)  You’re saving two Lincolns for each code you find.

And as far as what categories to shop — women’s accessories, dresses, intimates, denim and shoes, and men’s athletic shirts, casual pants, dress pants, dress shirts and ties, offer better-than-average markdowns at this time of year.

But why should you spend your precious holiday hunting for sales? Shop It To Me is your personal shopper, checking hundreds of sites to find the designer items you care about marked down in your size.

Methodology: Shop It To Me analyzed more than 1 million sale items available online from January 1 to December 31 2013.

February 13, 2014   No Comments

Score the Best Women’s Clothing Discounts Online Right Now

This year is Super Bowl XLVIII (48) in more ways than one. This isn’t just the NFL’s biggest matchup of the year, it’s also the Super Bowl of Sales, the absolute best week of the year to score the steepest markdowns on women’s clothing online. Any ideas on the average discount you can expect? You guessed it – 48%.

The steals are off the charts right now, so swoop in and hit the racks. For more of our findings, take a look at how to score the best deals in 2014. See you at checkout!

Super-Bowl-of-Sales (3)

Methodology: Shop It To Me analyzed more than 1 million sale items available online from January 1 to December 31 2013.

For more information on these and other stats, contact Margie Cader:

January 31, 2014   No Comments

The Month With The Steepest Discounts — Revealed

February may be a short, cold month, but its sales are as hot and sweet as a piping mug of Jacques Torres drinking chocolate.

Our experts scoured last year’s markdowns for more than half a million items from 150-plus online retailers so we can advise you on the best times to shop for the things you love.

They discovered that markdowns in February 2012 averaged 47% — compared with an average of 43% for the full year. For women, February 2012 markdowns averaged 49%. For men, markdowns were not quite as steep — averaging 43%, but were still the best of the year.


Presidents’ Day 2012 offered average markdowns of 48%, making it the top holiday for online sales. (In 2011, it came in second after Labor Day, with average discounts of 46%.)


But it’s not just that one weekend; you can find great discounts all month long: 15 of the 20 best sale days of the entire year fell in February 2012 (and the other five followed closely in early March).  On those 20 days, markdowns averaged 47% or higher!

While February markdowns are deep, there aren’t as many items on sale as at other times of year (you’ll see lots more items on sale during holiday season, for example).  So don’t delay if something you love is discounted. You won’t see better-than-average markdowns again until the end of summer sales in August-September.

What’s behind the sweetness of February sales? According to our founder and CEO Charlie Graham, “Retailers are eager to clear out winter merchandise so they can start selling spring items. That’s why there are so many clearance events during February and why Presidents’ Day ushers in a host of great sales.”

In 2012, the winter was particularly mild, so online retailers were aggressive with their markdowns. Nordstrom had a big shoe clearance, and several other retailers (Banana Republic, French Connection and Victoria’s Secret, among others) put “sale on sale” (take an additional percentage-off already reduced styles, for example). It’s perhaps why Presidents’ Day and Labor Day switched spots as the top sale holidays in terms of percentage off discounts.

Here are a few things to keep in mind as you shop ‘til you drop…

While we can’t be certain that our stats mirror what happens at bricks and mortar stores, mass-discounters, or in other categories like housewares or electronics, we are confident you will find great clothing, shoes and accessories sales at hundreds of online retailers this month.

And with such great bargains coming up, the stuff you love may not last. Create Threads on Shop It To Me for all the clothing, shoes and accessories you care about or follow a few of our suggested ones Desk To Dinner, Night On The Town, Gifts Worth Stealing, On-a-Budget Picks Under $100 and The Perfect Black Bag. We’ll keep track of your individual preferences, and check 150 online stores each day — from Shopbop and Nordstrom to J. Crew and The Outnet — and make sure you get all the latest sale updates on the items you want.

For details on what to buy in February, check out the infographic below.


Methodology:  Shop It To Me, a free personal assistant for online shopping that updates you when things you love are on sale in your size, analyzed nearly 585,000 clothing, accessories, and shoe markdowns throughout 2012 available from over 150 online retailers.

January 31, 2013   No Comments

Infographic: Shop Smart This Holiday Season

In anticipation of a flurry of upcoming November/December sales, at Shop It To Me we examined what happened last year during this busy holiday shopping season. See the stand-out stats we uncovered below:


For a downloadable PDF, click here


November 1, 2012   1 Comment

This Labor Day, celebrate your inner sales buff

While it may have been founded as a day to celebrate work and workers, Labor Day is, in fact, the perfect day to celebrate shopping!

According to Shop It To Me’s data, Labor Day weekend 2011 offered discounts averaging more than 48% off on clothing, shoes and accessories on sale online.  That was significantly better than the average discounts on Black Friday and Cyber Monday (for clothing, shoes and accessories on sale online), when we tracked discounts averaging 41-42% off.


And it’s not just Labor Day weekend!  The deals are expected to start Saturday, September 1 and continue through the following week. Last year, shoppers found great discounts for the first two weeks of September, and although those discounts tapered off slightly after the 10th, September 2011 was one of the best months of the entire year for shopping online sales.

Can’t wait for Labor Day because the kids are heading back to school this month? You’ll find deals almost as good during August. In 2011, discounts averaged 47%-off or better almost every day of August from the 19th through the end of the month.

What to buy? August and September are the right time to shop online for women’s jeans, bags, shoes, outerwear, sweaters, jewelry, accessories, swimwear and sunglasses.  They also are a great time to find discounts on boy’s, girl’s and men’s clothing.

No matter what you’re buying this month, keep in mind 46%-off as a barometer — that’s the average discount on men’s, women’s and kids’ clothing, shoes and accessories sales online in September. You can break the 46% rule if you’re buying items from Tod’s, Prada, Ray-Ban, Patagonia, Tumi and Oakley. If you see these brands offered at a discount of 30% or higher, snap them up because they rarely go on sale.

And don’t forget that, when it comes to shopping holiday weekends, the early bird gets the worm: shop early in the morning at the beginning of the weekend for the best assortment.  Those great deals will make your morning cup o’ Joe even more satisfying.

Methodology: Shop It To Me, the free online personal shopper, analyzed nearly 700,000 markdowns throughout 2011 available from over 150+ online retailers.

August 10, 2012   No Comments

Dad’s Turn: What He Wants for Father’s Day

Last month, we gave you some helpful hints on what Mom really wanted for Mother’s Day.  Well, turnabout is fair play … so now it’s Dad’s turn!

To help with your Father’s Day shopping, we asked our data geeks to research the brands that our male members want most.  We’ve even sorted them by age group so you can find just the right gift for grandpa, dad or hubby.

Men's Most-Popular Brands by Age

To start, we want to share some brand choices that will be winners, regardless of age:

  • Calvin Klein, Levi’s and Ralph Lauren were in the top 10 across all age groups,
  • Armani placed in the top 10 for all age groups except those 31-40,
  • Nike was #1 for every age group except for men over age 60, where it came in fourth place (still a great showing!) and
  • Adidas made the top 10 for all age groups except men over 60.

Not what you’re looking for?  If you’d prefer something more specific to age group, consider the following:

For older dads and grandpas, choose from the following:

  • Both Nordstrom and Brooks Brothers ranked in the top 10 only for the over-60 group;
  • Dockers captured the top spot for men over 60, and scored in the top 10 for men 51-60; and
  • Tommy Hilfiger made the top 10 for men ages 51 and up.

For dads (husbands) in the middle:  

  • The sophisticated style of Hugo Boss ranked in the top 10 among men age 31 to 60, while
  • Both Banana Republic and Gap scored well with men under 50; and
  • Kenneth Cole made the top 10 for ages 31 and up.

For the youngest dads, consider:

  • Armani Exchange, which only appeared in the top 10 for men ages 20 and younger,
  • Lacoste, which is popular with guys under 20 up to age 40, and
  • Diesel, which scored in the top 10 for ages 21 to 40.

For more ideas, shop our pop-up shops below with tons of great items from all of the top men’s brands, including fun picks from some of the Shop It To Me dads:

Father's Day Pop-Up Shop - Gifts for Dad of any age

Father's Day Pop-Up Shop - Gifts for Dad under $50


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June 6, 2012   No Comments

Survey results: the hour women most want to lose

It’s nearly Daylight saving time, that annual day when we “spring ahead”, giving up an hour so we gain extra daylight in the early eves.

Since our raison d’etre here at Shop It To Me is to save the time-starved by making shopping for the clothes you want fast and easy, we thought it would be interesting to ask members how they feel about the impending clock change.

More than half of you said change your clocks as you get ready for bed Saturday night, while another third wait until Sunday morning.  Not surprisingly, our survey found that 82% of you are looking forward to it staying lighter out later each evening.  10% are unhappy about getting up in a darker morning.

We were most curious about which hour of the day you would most like to give up if you had a choice.  Almost 38% would be happy to lose an hour of laundry and household chores; 28% would gladly give up an hour spent in meetings, and 22%, an hour of commuting or chauffeuring duties.


What would you do if you could get that lost hour back?  We were surprised to learn that only 28% of you would sleep!  More than 18% would spend the hour with family or friends and 17% would watch TV or read.  Interestingly, Shop It to Me members are almost twice as likely to spend the hour exercising (16%) as having sex (9%).  Note to significant others, you might lament that stat.

Finally, 12% of you said that, if you had the extra hour back, you would spend it shopping!  (Now, that’s our kind of people!). Stay tuned for tips from some busy bloggers on how they eke out more from their daily 24, a Michael Kors watch giveaway, and special daylight saving-themed pop up shops featuring time-saving wardrobe workhorses.

Methodology: Shop It To Me, the free online personal shopper, surveyed female online shoppers March 2-6, 2012.  The data is based on 986 responses.

March 8, 2012   3 Comments

Presidents Day promotions–sales pitch or real deal?

If you’re wondering whether Presidents’ Day promotions are purely a sales pitch–when it comes to shopping for clothing online, price reductions are the real deal.

President's Day Sales: The Best Days of the Year to Shop

According to Shop It To Me’s data, Presidents’ Day ranks second just behind Labor Day as the best holiday to grab the steepest online sales on apparel. Here’s how the holiday discounts stacked up in 2011:

Labor Day–48.4% off

Presidents Day–46.7% off

Columbus Day–45.2% off

New Year’s Day–44.2% off

Independence Day–43.5% off

Memorial Day — 42% off

In fact, Presidents’ Day deals even outpaced Black Friday (42.1% off) and Cyber Monday (41.1% off).

February overall is one of the best months of the year to find great deals online (particularly for certain categories), and the average online discount for the month was 45.6% (compared to an average of 44% for the full year).

Six of the top 24 sale days of 2011 fell in February. The deepest markdowns were available in the days leading up to Presidents’ Day.

47.2% off on the Saturday before Presidents’ Day;

46.9% off on the Wednesday, Thursday and Friday before;

46.8% off on the day before (Sunday)

So, although February is short and sweet, it may be the top month to shop, particularly Presidents Day weekend!

Methodology: Shop It To Me, the free online personal shopper, analyzed over 693,000 markdowns throughout 2011 available from over 150+ online retailers.

February 13, 2012   1 Comment

Brooklyn Fashion Unzipped: Popular brands neighborhood by neighborhood

As New York slowly winds down from the mad frenzy of Fashion Week, it got us wondering about the sartorial preferences of this stylish city. We’ve previously zoomed in on Manhattan and Queens fashion preferences, and now we turn the spotlight on Brooklyn.

The borough is buzzing with such tastemakers as the President and Executive Creative Director of J. Crew (Jenna Lyons), and the designers behind Hayden Harnett (Toni Hacker and Ben Harnett).  Brooklynites had insiders buzzing during Fashion Week, whether it was the Vena Cava team (Sophie Buhai and Lisa Mayock) with their nod to the ‘90s or the fresh talent at Williamsburg Fashion Weekend. We figured now was as good a time as any to dig into the top brands selected by Shop It To Me members who reside in Brooklyn and share the surprising shakeout with you.

So what fashion brands do denizens of different Brooklyn neighborhoods prefer?  Here’s what our data shows:


(Click image to enlarge)

Mixing the high and low are Williamsburg and Greenpoint.

These neighborhoods favor Miu Miu and Chloe along with Free People and Betsey Johnson. While Williamsburg residents are fans of Gucci and Ralph Lauren, Greenpoint seems to demonstrate a preference for affordable style with Steve Madden, Diesel and Levi’s rounding out the frequently selected list.

Favoring the flashy are Bushwick and Bedford-Stuyvesant.

Juicy Couture and GUESS are high on the brand lists of BedStuy and Bushwick residents, with the latter showing a propensity for the love-em or hate-em coziness of Uggs. Bushwick residents also favor the sportiness of Nike and The North Face—but they don’t go crazy for DVF and J. Crew, which seem to rank highly in just about every other neighborhood.

Keeping it classic are Park Slope and Clinton Hill.

The inhabitants of family-friendly Park Slope most gravitate toward Ann Taylor Loft and The North Face, while those in Clinton Hill keep it low-key but professional with Nine West and DKNY.

Home to career brands are DUMBO, Cobble Hill, Brooklyn Heights and Carroll Gardens.

It may be a case of all work and no play for DUMBO area and Caroll Gardens residents. Residents have the professional vibe down with Cole Haan and Tahari in DUMBO/Cobble Hill/Brooklyn Heights, Kate Spade in Carroll Gardens, and career-chic Theory and Nanette Lepore among the top for both neighborhoods. However, unlike every other area, Victoria’s Secret didn’t even make the top 20 list here.

Curious about style preferences across the rest of New York City? Take a peek at our earlier post on Manhattan and Queens brands by zipcode.  Eager to hear about the rest of the nation?  See coverage on ChicagoLos Angeles, and San Francisco style unzipped.

“Brands Unzipped” Methodology: Shop It To Me (, the popular free online personal shopper, looked at the style preferences of members in major metropolitan cities. Although this isn’t all statistically perfect, in the spirit of having fun (!), we compared the top 20 most popularly selected brands for each geographic area, based on zipcode.  The brands most members select are from the Shop It To Me “featured brands” list, which is part of the sign-up process, so this data is reflective of the labels contained in that list. The above is not an exhaustive review of all Brooklyn zipcodes, but simply a smattering of some of the zipcodes where we have the most members.{Randomly selected sample: Brooklyn 9,600 members.}

February 23, 2011   No Comments

Connect The (Designer) Dots…

The Spring 2011 Mercedes Benz Fashion Week season kicks off this Thursday in New York. What does this mean, dear reader? Simply that models will issue their standard Clydesdale clomp down the runway, fabulous celebrity-laden parties will commence, and top designers such as Michael Kors, Diane Von Furstenberg, and Alexander Wang will present their latest offerings to the world at large.

In honor of this semi-annual occasion, Shop It To Me looked at the designer preferences of more than 1 million women to unveil which labels stand side-by-side.  We figured that with the occasion of new collections being unveiled in New York this week, it was a good time to juxtapose these designers with the other names they are most often correlated with.

Since a woman’s shopping experience never ends with just one click of the mouse, what else are they most likely to peruse?  For instance, if someone likes DVF, what other designers are they also likely drawn to?

Perhaps expectedly, Marc Jacobs is an all-around favorite.  Those who were inclined to seek out a pretty little something by a luxury brand such as Proenza Schouler or a more contemporary line like Tracy Reese are also highly prone to search for sales on items from Jacobs. In fact, he ranked next in line for most of the designers we studied including 3.1 Phillip Lim, Alexander Wang, Diane von Furstenberg, Jason Wu, Nanette Lepore, Rebecca Taylor, and Tory Burch. And while one would imagine that Jacobs’ top referrer would be someone like, oh say Louis Vuitton (which he also helms), it is interestingly not. That honor goes to BCBG.

Check out the list below for little game of what we call designer connect five.

designer overview

(click image to enlarge)

How to read the chart above: Among women who selected each designer listed on the left hand side, the colored dots represent the other top 5 most popularly selected labels.

A few takeaways –

  • Those who love 3.1 Phillip Lim are also likely to prefer Marc Jacobs, 7 for All Mankind, Chloe, Diane von Furstenberg, Prada.
  • Fans of Alexander Wang won’t stop there. Their love of luxury also extends to Marc Jacobs, Chloe, Prada, Miu Miu, and Gucci.
  • BCBG-ites are also keen on Kenneth Cole, Diesel, Calvin Klein and Banana Republic.

marc jacobs

3.1 Phillip Lim

Alexander Wang


  • Wrap dress queen Diane von Furstenberg also attracts a varied group including those who love Marc Jacobs, BCBG, Banana Republic, Prada, and Michael Kors.
  • Devotees of DKNY are also likely to fave Nine West, Guess, Victoria’s Secret, Ralph Lauren and Calvin Klein.
  • Gals who love Betsey Johnson’s fabulous frocks also enjoy BCBG, Steve Madden, Juicy Couture, Marc Jacobs and Victoria’s Secret.



betsey johnson

  • The sleek sophistication of those who love Milly is similarly exhibited in their passion toward styles from Diane Von Furstenberg, Marc Jacobs, Theory, Nanette Lepore and Tory Burch.
  • Tory Burch aficionadas also veer toward Marc Jacobs, BCBG, J.Crew, 7 For All Mankind and Banana Republic.
  • For those who love the work of the boys over at Proenza Schouler, another male designer, Zac Posen also popped into the top five.
  • And, finally, Nanette Lepore fans enjoy brands that are work appropriate: Marc Jacobs, BCBG, DVF, Theory, and 7 for All Mankind.


tory Burch

proenza schouler

nanette lepore

So, do you have a gaggle of designers that seem to go together in terms of your own preferences? Let us know by leaving a comment.


Shop It To Me, the free online personal shopper, examined the brand preferences of a sample of members, over 1 million women.  For each designer brand listed above, women who selected that keystone designer also most commonly selected the associated brands.  For further details, email

September 7, 2010   No Comments