Category — Popular Brands

Exciting news! We’re giving Shop It To Me members access to the very fabulous, very discounted Tory Burch Private Sale!

Whether you’re dying for a pair of Reva flats or hunting down a hot new bag, now’s your chance to scoop up sought after items at unbeatable prices.

With discounts of up to 60% and special insider access, what are you waiting for!?

Shop It To Me members only: click here to access the Private Sale.

Happy Shopping!

Exciting news!! Free People, the brand we all know and love for it’s irresistible bohemian-chic vibe, has launched a new line, Vintage Loves!

Vintage Loves, which launched on Monday, is filled with one-of-a-kind pieces that you cannot find anywhere else. The clothes are absolutely dreamy and selling out quick! Hurry, hurry… shop to it!

(images via FreePeople.com)

In a world where prices are constantly inflating like nobody’s business, there’s something very refreshing about the fact that Rebecca Minkoff Classics have actually DROPPED in price this year! That’s right, the top styles have become more affordable than they were in seasons past… as if we needed another reason to shop these amazing designs:

There’s no better time than now to purchase a MAC, Morning After, Nikki, or 5-Zip! Go ahead… shop to it!!

*If you haven’t already, be sure to add Rebecca Minkoff to your Shop It To Me brands list! Login to your account now to update, and swing by Sale Spot for even more fantastic deals!

Chances are you’re well aware of the Proenza Schouler PS1… Not only that but you’ve also probably seen dozens of knock offs trying, with little success, to re-create this schoolboy-inspired bag! Find out why the glorious little satchel will never be shown on the runways, and what went into making this “anti It Bag” the most coveted item on the market.

Dying to have one? We are! Shop your favorite styles of the PS1 at Net-a-Porter now!

*warning: this bag falls into the splurge category… Sign up for SALE alerts on Proenza Schouler by logging in to your Shop It To Me account now.

Burberry’s done it again… blown our minds, that is. Call us materialistic, but does this video highlighting the cast in the new Burberry ad campaign not make you squeal!? The models and the clothing are equally and astonishingly beautiful…

Today Burberry launched their new, interactive AW2010 ad campaign. Labeled “the ads of the future” (Grazia), you can use your mouse to scroll over the image and make the models change positions, walk around, and, well, come to life! I know I spent a few minutes totally captivated, while I would typically scan a standard image in a couple seconds and be on my way. First their Art of the Trench website, and now this! Burberry has found fun, innovative ways to utilize the digital world and help sell their product… so classic, yet so very modern!

CLICK IMAGE BELOW TO START INTERACTING AT BURBERRY.COM

Its like a fun little game for fashion-obsessed adults! I think it’s safe to say we’re suckers for these virtual teasers. Are the new interactive ads working on you?!

The oldest and most prestigious tennis tournament in the world starts today in Wimbledon, London; well known for its strawberries and cream, Henman Hill / Murray’s Mount, and Cliff Richard doing sing-a-longs when it rains! While the club colours are purple and green, the players are required to play in all white, though already this year 19 year old French woman Tatiana Golovin has been causing a stir with her red knickers.

We thought it would be great to support this tradition (and show a little love to our UK readers!) by looking at the fabulous white dresses that came up in Shop It To Me UK Sale Spot this week.

1. SEE by Chloe silk bow dress £181  2. Rick Owens Lilies Sleeveless dress £92  3. Day Birger et Mikkelsen Day Collection Beaded Trim Dress £209  4. Jil Sander Sleeveless jersey tie dress £286  5. Paul & Joe esperant cross front dress £137.50  6. Alexander Wang off the shoulder dress £370  7. Calvin Klein box pleated dress £278.93  8. Halston jersey cowl back dress £406  9. Melissa Odabash cotton sundress £68

It’s a battle of the blocks when it comes to high-falutin’ fashion in Los Angeles. In much, but not all, of this city to the stars (and aspiring stars), expense is not spared when it comes to brand preferences. Here’s what Shop It To Me’s zip code data reveals:

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Bel Air money versus Beverly Hills money

Two neighborhoods with equally high-end vibes, but distinct from each other. Beverly Hills shoppers tend towards old world brands (Ralph Lauren and Fendi) while Bel Air shoppers have a thing for Dolce & Gabbana. This is not to say Beverly Hills doesn’t have its share of flash—Juicy Couture and GUESS make the cut there—but perhaps reveals the tastes of an older, more seasoned audience. Mom lives in 90210 and buys Ralph Lauren, while daughter lives in 90077 and shops for Vince cashmere sweaters and Prada bags.

If you want a bargain, get thee to Hollywood

Seemingly the only zip code in L.A. where inhabitants select their fair share of bargain brands is 90027. In Hollywood, they’re fans of Victoria’s Secret and Steve Madden—two stores where it’s feasible to score a couple items without tipping the $100 point, particularly during sale time. When not shopping for bargains, Hollywood-ers also adore Betsey Johnson, the fun and free-spirited line of designer dresses and duds that can be had for well below Dolce prices.

Where do down-to-earth fashionistas hide in L.A.? Santa Monica

The city’s laid-back westerly nabe isn’t ashamed about its thing for Michael by Michael Kors. Yes, that’s Michael by Michael Kors—not the designer’s pricier Michael Kors line. Proof that totally affordable fashion like great bags, cute dresses  and trendy boots fit right in with Santa Monica’s chic but unpretentious vibe.

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“Brands Unzipped” Methodology: Shop It To Me (ShopItToMe.com), the popular free online personal shopper, took a random sample of its members in major metropolitan cities, and analyzed the most popularly selected brands within each geography.  We compared the top 20 most selected brands for each area.  {Randomly selected sample: Los Angeles 4754 members.}

San Francisco’s got a reputation for being independent-minded city, and the city’s preferences for fashion lives up to that image. Here’s what Shop It To Me’s zip code reveals about our very own website’s hometown:

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The active, sporty lifestyle is strong in…The Marina & Cow Hollow

Amid the Marina and Cow Hollow’s upscale preppies, sportswear label Nike tops the list of best-loved brands. Also ranked highly: Ella Moss, the California-born line of yoga-casual tunic tops, tees and striped dresses. 94123-ers like their jeans, too: Comfy, premium jean line Paper Denim & Cloth is a favorite.

S.F.’s most “label” conscious neighborhood is…Pacific Heights

No surprises here. The neighborhood that’s always defined itself as capital “P” posh (and the world of Danielle Steele) has a serious thing for designer fashion, albeit of the kind founded and helmed by strong, forward-thinking women, including Tory Burch, Diane Von Furstenberg and Kate Spade.

But if you’re looking for a conscience, head to …The Mission

Where else would Kenneth Cole with its strong liberal message—and urbane leather goods for women and men—resonate as loudly? When not shopping for Kenneth Cole, Missionites also favor the fierce designer minimalism of Calvin Klein.

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“Brands Unzipped” Methodology: Shop It To Me (ShopItToMe.com), the popular free online personal shopper, took a random sample of its members in major metropolitan cities, and analyzed the most popularly selected brands within each geography.  We compared the top 20 most selected brands for each area.  {Randomly selected sample: San Francisco 10,360 members.}

When it comes to fashion, Chicago’s often been pitted against its rival cities on the east and west coast. Lately, the city’s enjoyed a little bit of come-uppance thanks in no small part to a lady named Michelle Obama and her secret style weapon and fashion advisor, Chicago boutique owner Ikram Goldman. What makes the city’s shoppers tick? Read Shop It To Me’s data and find out.

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They put the gold in…The Gold Coast

If you’re seeking luxury label aficionados, look no further than the aptly named Gold Coast, where, in addition to being an Ugg-loving lot (hey, Chicagoans have to stay warm and chic in their cold climate!), residents of this zip code have a serious thing for Gucci and Louis Vuitton.

Budget shoppers come together in…Wrigleyville

No Gold Coast here! It’s all about Ann Taylor and its cool younger sister label, Ann Taylor LOFT in northside nabe, Wrigleyville. Aside from career clothes, inhabitants of this storied ’hood are fans of Victoria’s Secret and Uggs—proof that the mandate of keeping cozy knows no zip code boundaries.

If you’re a hipster, you probably live in…Wicker Park

Yeah, Wicker Park might be too pricey these days for true hipsters to afford to live there, but its locals definitely like to stay on the cutting edge of fashion, selecting labels such as Puma, Free People and 7 for All Mankind on their list of favorites. And they too, dress for the city’s sub-zero weather: North Face is another top brand.

Tomorrow we’ll head to the West Coast to look at the brand preferences for California girls – both San Francisco and Los Angeles.

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“Brands Unzipped” Methodology: Shop It To Me (ShopItToMe.com), the popular free online personal shopper, took a random sample of its members in major metropolitan cities, and analyzed the most popularly selected brands within each geography.  We compared the top 20 most selected brands for each area.  {Randomly selected sample: Chicago 26,700 members.}

Yesterday we discussed how the place you call home—right down to your exact zip code—may reveal your shopping “DNA,” i.e. your predisposition towards certain brands and designers. Nowhere are the differences so pronounced from neighborhood to neighborhood as in New York City. Here’s what the data collected by Shop It To Me reveals:

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You can find the most diverse shopping taste in the city in…Jamaica, Queens

Who woulda thunk it?! The neighborhood otherwise famous for proximity to JFK Airport really marches to the beat of its own drum when it comes to fashion brands. Popular in 11432? Ann Taylor LOFT. Dolce and Gabbana. Juicy Couture (This is the only New York City neighborhood that mentions Juicy anywhere on its list of favorites—comparable numbers of Juicy fans probably only reside in the ’burbs or on the country’s left coast). Can you say “hodgepodge?”

The most conservative dressers live on…The Upper West Side

The top brands in 10025 (Banana, Nine West, Tahari) are no more at home on this area’s city blocks than in every suburban mall in America, but they’re no less appealing for their well-priced, stylish basics, cute dresses and polished career clothes.

They’re all about their accessories in…Midtown West

Whether it’s affordable luxury in the form of Cole Haan and Tory Burch or splurge-y, sexy footwear via Jimmy Choo, 10019-ers cite accessory brands as number one on their lists. Midtown’s clearly home to not just the headquarters of the Hearst magazine empire but shoppers with a sense of practicality — with the income to shell out for a pair of high-heels with a couple zeros at the end of the price-tag.

They’ll look for a deal but not at a department store in…The East Village

If you’ve ever lived in 10003, you know it’s home to not only a huge population of NYU students and hipsters, but also some of the city’s funkiest dressers (next stop: Williamsburg, Brooklyn). Makes sense then that East Village shoppers have a thing for Free People, a real-people priced line of boho-minded clothes and accessories. This is a nabe where a brand’s gotta meet the both the constraints of a college budget and an independent-minded stylista—though 10003-ers’ love for labels like Chloe and Vince would indicate that fashion often trumps bank accounts.

Luxury knows no bar in…Murray Hill

Some places you just expect to find a lion’s share of devotees of designer fashion (aka the Upper East Side, fictional stomping grounds of the Gossip Girl characters). Some places you wouldn’t necessarily anticipate it, aka decidedly unglamorous Murray Hill (best-known as home to throngs of post-college grads, looking to make their first big break in the city), where luxury house Louis Vuitton rules as one of the area’s preferred brands. Also big among the secretly spendy residents of 10016: Prada and Diane Von Furstenberg.

Stay tuned — next up…Chicago!

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“Brands Unzipped” Methodology: Shop It To Me (ShopItToMe.com), the popular free online personal shopper, took a random sample of its members in major metropolitan cities, and analyzed the most popularly selected brands within each geography.  We compared the top 20 most selected brands for each zipcode.  {Randomly selected sample: New York 26,600 members.}