Blog It To Me

Category — Uncategorized

Holiday Gift Guide: For Your Favorite Fashionista

Holiday shopping got you down? Don’t fret — you can still order presents in time for the holidays!

We’ve searched high and low, and here are a few of our favorite giftable items, guaranteed to make any fashionista swoon:

1. Kate Spade Peppermint Earmuffs

2. Aeropostale Cable-Knit Scarf

3. ASOS Cut Away Corsage Glove

4. 100 Years Of Fashion Illustration Book

5. Pour La Victoire Rubber Rain Boot

6. Yves Saint Laurent Arty Enamel Ring

7. Tory Burch Zip Coin Purse

*Not what you had in mind? Email us at! We’ll be your personal shopper and help you find whatever it is you’re looking for.

December 17, 2010   No Comments

How to Wear Denim On Denim

Denim on denim: it’s the year’s comfy-casual look that’s had some serious staying power.

It seems counterintuitive to be writing a how-to on double denim, simply because it involves only two steps: 1. Wear denim on top. 2. Wear denim on bottom.

But like all other outfits, it’s not just about what you wear but how you style it. Here are four completely different takes on the trend that we can’t wait to try out ourselves (albeit layered with tights, boots and a coat to stay warm this winter).

Keep It Classic: Wear a jean button down with skinnies and keep to a monochromatic palette for a surprisingly chic effect.


Let It Slouch: Pair a soft tee with a frayed vest and black jeans.


Tuck It In and Roll It Up: Roll up your sleeves, tuck your shirt in halfway and pair it with rolled baggy pants for a J. Crew-esque ensemble.


Give It an Edge: Chain and fringe accessories and a cargo skirt toughen up any outfit.


Images via Garance Dore, Altamira, The Sartorialist and Twin Cities Metro

December 13, 2010   No Comments

Petite Fashion: Finding Brands that Fit

We petites have been rocking oversized shirts and cuffed jeans long before it was a trend. It’s called the “can’t find clothes that fit” phenomenon, and it’s less of a fashion choice than a last resort. But not to worry, it can be stopped. Enter petite brands – lines with higher knee breaks and shorter inseams, specially designed to fit frames 5’3” and under.


We’re firm believers in the magic of a great tailor, but altering 90% of your clothing is far too fussy for even the most mega fashion enthusiasts. Instead, opt for these brands for a better fit right of the rack.


American Eagle*
Banana Republic
Free People*
French Connection*
Helmut Lang*
J. Crew
Michael by Michael Kors
Miss Sixty
Old Navy

*Although these brands don’t offer a petite line specifically, they are cut close to the body. Many also offer sizes 00 and XXS in case you’re not just petite, but also on the smaller side.


Ann Taylor
Ann Taylor Loft
Banana Republic
Brooks Brothers
Donna Karan Collection
Eileen Fisher
Elie Tahari
J. Jill
Joan Vass
Jones New York
Kenneth Cole
Lafayette 148
Michael by Michael Kors
New York & Company
Old Navy
Ralph Lauren


Andrew Marc
Calvin Klein
David Meister
Eileen Fischer
Elie Tahari
Ellen Tracy
Jones New York
Juicy Couture
Karen Kane
Lafayette 148
Michael by Michael Kors
Rachel Pally
Ralph Lauren

Looking for petite pants or jeans? We found a handy little tool that allows you to find just the length you’re looking for. Just visit to get a full list of brands. J Brand and Citizens of Humanity are a couple of our favorites.

Add these labels to your Shop It To Me profile by logging in to your account and clicking Women’s Clothing – Brands. Make sure you’re on the All Brands tab to see the full list. Not a member? Join here to see all the latest sales in your size.

December 9, 2010   No Comments

Time for some Hanky Pankys

Those who have tried them swear by them, and those who haven’t are missing out on the best undergarments around! Hanky Pankys are the cute little lacy thongs that eliminate underwear lines and are comfortable as can be. And today you can stock up on them at 25% off from with code HANKYPANKY25.

Hanky Panky Thong Bouquet, Hanky Panky Original Signature Lace Thong, Hanky Panky Plaid Lace Thong

Perfect for a stocking stuffer, or for yourself. They come in a variety of colors and styles as well! We’re warning you though, once you go Hanky Panky, you never go back…

December 7, 2010   No Comments

What to Wear to a Winter Wedding

Winter weddings may not be the norm, but believe us – there is no better time to hunt for a perfect party dress. The cooler months are that magical time of year when designers offer up their prettiest pieces in time for holiday festivities.

Images via JL Designs and Roger Overall Photography

What to Wear: The main difference between winter wedding and general cocktail attire? For weddings, it’s best to keep it on the conservative side. That means no plunging necklines and sticking to hemlines that aren’t too far north of the knee.

Luckily, the season offers some of the softest, most luxurious fabrics of the year – satins, silk, sequins, velvet and lace are all entirely apropos for the occasion.


Top row: Halston Heritage Cocktail Dress, Vanessa Bruno Silk Dress, Tory Burch Monika Dress; Bottom row: Milly Shift DressTory Burch Jamia Dress, Alexander Wang Satin Jersey Dress

Beating the Chill: Staying warm can be tricky, but faux fur and shawls are a chic way to keep cozy without covering up your dress. And if the wedding’s outside, you may want to layer on tights and opt for dressed-up ankle boots instead of sandals so your toes stay toasty.


Top row: J. Crew Sparkle TightsDiane Von Furstenburg Ankle Boots, Aqua cashmere cropped cardigan; Bottom row: Wolford Python Tights, Stuart Weitzman Ankle Boots, Alice & Olivia Crochet Shrug

Where to Shop: We may be biased, but we suggest searching for winter wedding attire using Shop It To Me Search. There you can see all the dresses currently on sale in your size. If you do want to go to stores directly, J. Crew, Saks, Nordstrom, Tory Burch, Bloomingdales and The Outnet are all great choices.

Remember to have fun and put your dancing shoes on! And please – for the love of the bride – do not wear white if that’s what she’ll be wearing. That qualifies as “bad crazy” behavior. (The good kind is wilding out with the rest of the guests when “Come On Eileen” comes on.)

December 3, 2010   No Comments

Cyber Monday statistics

If you’re like us, you don’t need manufactured buying frenzies such as Black Friday or Cyber Monday to get you shopping, you just need a decent deal on an item you want.  In the coming weeks we’ll be telling you about lots of great sales on pieces you’ve been pining for, with loads of incentives from your favorite retailers.  To keep you shopping smart, here are our takeaways on where the deals were this past weekend.  Keep the results in mind as you sale through the rest of the holiday season.

To provide you this data, Shop It To Me analyzed sales on 58,952 items this year and 30,350 from last year. For Cyber Monday 2010, we examined 43,755 women’s items and 10,744 men’s. For Black Friday 2010 we examined 45,701 women’s items and 11,646 men’s.  Here are the findings:

This year, both Black Friday and Cyber Monday discounts were slightly less than last year.  Discounts on Black Friday were slightly better than Cyber Monday:

  • Black Friday discounts: 45%-off this year vs. 47%-off last year
  • Cyber Monday discounts: 43%-off this year vs. 47%-off last year

Overall, average Cyber Monday discount this year was 43%-off (compared to 47%-off last year).  Greatest discounts were on Women’s apparel vs. other departments).

  • Women’s: 44% this year vs. 48% last year
  • Men’s: 38% this year vs. 45% last year
  • Kids were 4 percentage lower than last year as well

On Cyber Monday, Women’s Categories mirrored the discounts seen on Black Friday:

  • However, on Cyber Monday, no category offered average discount of over 50%-off.
  • Biggest discounts were Casual pants 47%-off, Casual shirts and dresses 46% off, Outerwear 46% off, Shorts and Skirts 48% off, Swimwear and Tshirts 46%-off.
  • Least reduced items were Accessories 38%-off, Bags 37%-off, Jewelry 37%-off, Sleepwear 35%-off.

As far as where to find the best bargains:

  • Online-only stores (i.e., Piperlime, Shopbop, Endless) had the biggest discounts (46%-off), followed by Specialty stores (43%-off) and Department store sites (40%-off).
  • This followed the pattern we saw last year:  Online-only stores averaged 51%-off, Specialty retailers offered 45%-off, Department store sites were 39%-off.

Get free shipping:

This year, nearly half of the retailers we work with provided some type of free shipping offer.  Last year, it was a quarter to a third of retailers that provided it.

November 30, 2010   No Comments

Black Friday statistics

The largest shopping day of the year has come and gone—and our members scooped up some serious Black Friday bargains by using their personalized editions of Salemail to find out who had the merch they wanted on sale in their sizes.

Since we’re all about digging into the data, Shop It To Me analyzed sales on more than 45,000 clothing and accessories items from 75+ online retailers.  If you’re as curious as we were to find out where the best deals were to be had, read on for the Black Friday redux. Stay tuned tomorrow when we recap Cyber Monday!

Overall, discounts were just slightly lower on Black Friday this year compared to last (45% off this year vs. 47% off last year).

  • Women’s items were average 46%-off this year vs. 48%-off last year
  • Men’s items: 39%-off this year vs. 44% last year

By Department:

Women’s discounts were 7% steeper than for Men’s (46%-off for women, 39%-off for men).  This pattern held true for the second year in a row (last year showed +4% greater discounts for women than men).


This year (2010), the largest discounts on women’s items were found on Casual pants (50%-off), Casual shirts (49%-off), Dresses (50%-off), Shorts (51%-off), and Skirts (52%-off).  Smaller discounts were found on items more typically associated with gifting: Bags (39%-off), Accessories (39%-off), Jewelry (37%-off), Intimates (40%-off), and Shoes (41%-off).

Women’s Discounts By Channel:

  • If you’re looking for a serious bargain, online-only stores are where to look (i.e.,,,, etc).  For the second year in a row, Online-only stores offered the steepest discounts of all channels.  But last year, the deals were even better (average 48%-off this year, but 51%-off last year).
  • Department store discounts were slightly steeper this year (43%-off) than last (40%-off).
  • Specialty stores (i.e.,, etc) marked products down slightly less than last year (44%-off this year vs. 46%-off last year).


Overall, the prices retailers charged on women’s items were lower this year than last (both original and sale prices):

  • Average Original price charged this year: $220 vs. $247 last year
  • Average Sale price charged this year: $119 vs. $129 last year

An exception to this was Department stores.  Department stores charged higher Original and Sale prices this year compared to last year, and also compared to other channels:

Original prices charged this year vs. last year:

  • Department stores: $290 vs. $213
  • Online-only: $260 vs. $324
  • Specialty retailers: $118 vs. $114

Sale prices charged this year vs. last year:

  • Dept: $166 vs. $129
  • Online-only: $136 vs. $159
  • Specialty retailers: $65 vs. $62

Although their discounts were slightly better this year, it appears that department stores are working hard to maintain their premium positioning by keeping their original and sale prices higher than other channels, and higher than last year.


Analysis was based on:

45,701 women’s items TY (2010) vs. 23,844 womens items LY (2009)

11,646 men’s items TY (2010) vs. 5,974 items LY (2009)

75 total retailers (9 dept stores, 25 Online only, 41 Specialty stores)


Here are the most popularly clicked items from Salemail this past week:

Black Friday Sales

Free People Jolene’s Jacket: Reg $178, Now $124.99

Ella Moss Boardwalk Plaid Dress: Reg $182, Now $90.99

Tory Burch Reva Ballet Flats: Reg $235, Now $163.99

The North Face ‘Logo’ Pants: Reg $40, Now $29.90

Alice + Olivia Kendra Sequin Dress: Reg $396, Now $277.20

Free People Super Skinny Five Pocket Jeans: Reg $68, Now $47.99

November 29, 2010   No Comments

Drapers Etailer Awards 2011 Finalist

Well, the nominations have been announced and we’re delighted that Shop It To Me UK has been shortlisted in two separate categories for the Drapers Etail Awards 2011.

Drapers is the industry ‘bible’ for all things relating to the British fashion industry.  The Drapers Etail Awards honour the very best in online fashion, so we’re beyond excited to have made the shortlist for Best Aggregate Site and Best Etail Innovation.


Looking forward to the awards ceremony in London in January – fingers crossed it’s our lucky night!  We’re privileged to be working with so many inspirational brands in the wonderful world of online shopping.

November 19, 2010   No Comments

Chic Fall Essentials

There are a few must-have essentials that will have you ready to take on fall in style! Jihan from American Chic is here to break it all down for us, and let you know where to snag these fashionable finds. Be sure to check out her blog dedicated to chic fashion, chic celebrity style, and chic home decor!

1. black riding riding boots, $525.00; 2. leopard print hobo, $75.00; 3. gold watch, $450.00; 4. green nail polish, $23.00; 5. silk chiffon dress, $365.00; 6. striped tee, $155.00; 7. tortoise sunglasses, $198.00; 8. camel coat, $938.86

There are so many things I absolutely must have for the fall: black riding boots to wear over leggings, tortoise shell sunglasses for sunny autumn days, and a demure chiffon dress for the endless galas and society parties (even if only in my dreams!). How many of these pieces fall under your fall fashion list?

November 11, 2010   No Comments

Stylish Boots That Will Keep You Warm

There are two main things to consider when it comes to fall/winter boots: appearance and comfort. Julie from I Heart Heels is here to share a few picks that will have you looking stylish and staying warm!  Check out the girl’s guide to looking fabulous – from heels to hairspray.

I love boots – they’re one of my favorite things about fall. Warm and cozy chic. Ahhhh. There is always a new boot trend, and this fall a few of my must-haves are rain boots, shearling and wedges. Combine them? Even better!

I just bought this pair of black wellies by Kate Spade last week, the Randi ($125). And now I can’t wait until it rains so I can try them over my black jean leggings – totally sleek and chic in the rain. They even have a heel (natch), and the bow detail is so Kate Spade, no? Girly and practical, these will def keep you warm in the rain.

I l-o-v-e the wedge on the Juicy Couture Dagmar bootie ($325), and the chocolate suede is oh-so-pretty. Has me pining right now for a pumpkin spice latte. What’s really hot? The details like the cool lacing, zipper detail and faux shearling cuff. All of the qualities I love in a fall bootie – swoon.

The Cole Haan Michelle Shearling boot ($298) also has the on-trend wedge, and guess what? It has Nike Air technology for added comfort! The buckles are super-cute, and you can fold the shearling cuff down or leave it up for those really cold winter days!

And don’t forget the Vince Camuto Fabi riding boot ($198). These leather round-toe stunners are sure to keep your feet cozy-as-can-be with a faux fur lining, chic gold buckles and a rich brown hue to go with anything. Like that warm cup of hot cocoa?

Find these styles and more at

*Now don’t forget to stop by I Heart Heels for a dose of celebrity style, the latest fashion trends and an inside scoop from behind-the-scenes stylists and designers!

November 4, 2010   No Comments