Blog It To Me

Brooklyn Fashion Unzipped: Popular brands neighborhood by neighborhood

As New York slowly winds down from the mad frenzy of Fashion Week, it got us wondering about the sartorial preferences of this stylish city. We’ve previously zoomed in on Manhattan and Queens fashion preferences, and now we turn the spotlight on Brooklyn.

The borough is buzzing with such tastemakers as the President and Executive Creative Director of J. Crew (Jenna Lyons), and the designers behind Hayden Harnett (Toni Hacker and Ben Harnett).  Brooklynites had insiders buzzing during Fashion Week, whether it was the Vena Cava team (Sophie Buhai and Lisa Mayock) with their nod to the ‘90s or the fresh talent at Williamsburg Fashion Weekend. We figured now was as good a time as any to dig into the top brands selected by Shop It To Me members who reside in Brooklyn and share the surprising shakeout with you.

So what fashion brands do denizens of different Brooklyn neighborhoods prefer?  Here’s what our data shows:

brooklyn-fashion

(Click image to enlarge)

Mixing the high and low are Williamsburg and Greenpoint.

These neighborhoods favor Miu Miu and Chloe along with Free People and Betsey Johnson. While Williamsburg residents are fans of Gucci and Ralph Lauren, Greenpoint seems to demonstrate a preference for affordable style with Steve Madden, Diesel and Levi’s rounding out the frequently selected list.


Favoring the flashy are Bushwick and Bedford-Stuyvesant.

Juicy Couture and GUESS are high on the brand lists of BedStuy and Bushwick residents, with the latter showing a propensity for the love-em or hate-em coziness of Uggs. Bushwick residents also favor the sportiness of Nike and The North Face—but they don’t go crazy for DVF and J. Crew, which seem to rank highly in just about every other neighborhood.


Keeping it classic are Park Slope and Clinton Hill.

The inhabitants of family-friendly Park Slope most gravitate toward Ann Taylor Loft and The North Face, while those in Clinton Hill keep it low-key but professional with Nine West and DKNY.


Home to career brands are DUMBO, Cobble Hill, Brooklyn Heights and Carroll Gardens.

It may be a case of all work and no play for DUMBO area and Caroll Gardens residents. Residents have the professional vibe down with Cole Haan and Tahari in DUMBO/Cobble Hill/Brooklyn Heights, Kate Spade in Carroll Gardens, and career-chic Theory and Nanette Lepore among the top for both neighborhoods. However, unlike every other area, Victoria’s Secret didn’t even make the top 20 list here.


Curious about style preferences across the rest of New York City? Take a peek at our earlier post on Manhattan and Queens brands by zipcode.  Eager to hear about the rest of the nation?  See coverage on ChicagoLos Angeles, and San Francisco style unzipped.

***
“Brands Unzipped” Methodology: Shop It To Me (ShopItToMe.com), the popular free online personal shopper, looked at the style preferences of members in major metropolitan cities. Although this isn’t all statistically perfect, in the spirit of having fun (!), we compared the top 20 most popularly selected brands for each geographic area, based on zipcode.  The brands most members select are from the Shop It To Me “featured brands” list, which is part of the sign-up process, so this data is reflective of the labels contained in that list. The above is not an exhaustive review of all Brooklyn zipcodes, but simply a smattering of some of the zipcodes where we have the most members.{Randomly selected sample: Brooklyn 9,600 members.}

February 23, 2011   No Comments

Valentine’s Day Gift Guide: Deals for Your Man & Treaters for Yourself!

It appears Valentine’s Day has snuck right up on us! You still have 5 days to find some stellar deals for your man – so don’t worry. And with all the money you’ll be saving, it’d be wrong not to give yourself a little love too! Check out some of our fave deals:

Valentine's Day Gift Guide, gifts, men, women

1. Polo Ralph Lauren Half-Zip Knit Sweater

2. Banana Republic Straight Fit Medium Wash Jean

3. Diesel “Pass” High Top Sneakers

4. Kenneth Cole Reaction Mens Black Chronograph Watch

5. Calvin Klein Jacket, Zip Front Poly Padded

No man? No problem! Spoil yourself with these adorable picks:

Valentine's Day Gift Guide, gifts, mens, womens, holiday

1. BB Dakota Fairview Jacket

2. Dolce Vita Apple Suede Clog Pumps

3. Juicy Couture Lips Sequin Tee in Angel

4. Juicy Couture Ruched-Back Hipster Panty

5. Marc by Marc Jacobs Totally Turnlock Bell Small Crossbody Bag

February 10, 2011   No Comments

GIVEAWAY: Hanky Panky Thong Bouquet!

Chocolates are predictable, and flowers are perishable. A Hanky Panky thong bouquet? Now, that’s something every woman could use! Thanks to Bare Necessities, we’ll be giving away one of these adorable Long Stem Lovin’ bouquets just in time for Valentine’s day. Not only is it a $250 value, but most women would agree that Hanky Panky’s are the best panty-line eliminating (not to mention comfortable!) undies on the market. Score this as a gift or keep it for yourself!

hanky_panky_thong_bouquet

TO ENTER to win the Hanky Panky bouquet, all you have to do is:

  • Follow @Shop It To Me and @Bare Necessities on twitter.
  • Tweet the following: “This V-Day all I really want is a little Hanky Panky :) You too? Follow @shopittome @barenecessities & RT to win http://bit.ly/gWzTAU”

Contest runs now through Wednesday, and you can enter up to one time per day. The winner will be randomly selected, and contacted on Thursday. Good luck and Happy Shopping!

UPDATE: Congratulations to Hopey from El Paso, TX for winning! Stay tuned for more stylish swag & giveaways in the future.

February 7, 2011   2 Comments

Cashmere Muffler, 50% off: Deal of the Day!

Baby, it’s cold outside! Stay warm with today’s Deal of the Day — an adorable cashmere muffler from Nordstrom. Not only will you look chic and stay cozy, but you’ll save some serious cash with a 50% discount!

Cashmere_scarf_Nordstrom

And, hello, cashmere? It’s like the foie gras of fabric! And we know you deserve nothing less. It comes in every color imaginable, and for just $38 a pop this scarf is a steal that’s not to be missed.

Happy Shopping!

February 3, 2011   No Comments

#TalkShopping Tomorrow! Win MJ Accessories

Are you on twitter? Join us for our first ever #TalkShopping chat session this Friday, Feburary 4th at 1pm PST/4pm EST! We’ll be discussing online shopping and answering your questions live. All you  have to do is follow Shop It To Me on twitter and join in!

How does it work?

  • Follow @ShopItToMe on Twitter
  • Tune in at 1pm PST/4pm EST on Friday, 2/4
  • We will be asking as well as responding to shopping-related questions, just include “#TalkShopping” in your tweets.
  • tip: To follow the entire conversation, visit search.twitter.com and enter #TalkShopping

That’s not all! We’ll be giving away Marc by Marc Jacobs accessories to THREE #TalkShopping participants who will be selected randomly after the session. Don’t miss out on the fun and come ready to socialize!

Have a lingering shopping-related question you want us to ask during #TalkShopping? Just leave it in the comments field below before Friday, and include your twitter handle so we can credit you during the discussion.

February 3, 2011   2 Comments

Comfortable shoes (particularly heels!)

We’ve heard from numerous women about the everlasting struggle to look professional, fashionable, AND stay comfortable while on your feet at work.  Serving multiple purposes — allowing us to run from meeting to meeting, commute by foot, and add the final stylish touch to an outfit — comfortable shoes are obviously of utmost importance!

This week,  Corporette, “a fashion and lifestyle blog for overachieving chicks”, wrote a piece highlighting shoes that enable standing on your feet for hours.  We couldn’t resist sharing it with you.  Not only does she provide her own advice on comfortable footwear, but there are nearly 50 commenters who chimed in with their own thoughts too!

A sneak peek of what’s included in the post:

- Corporette highlights a number of comfortable shoe options and brands

- The suggestions are broken down based on your desired price range

- Tips for alleviating shoe pain both while it’s happening and after the fact

For more, check out Corporette’s full post and suggestions for finding comfortable shoes.

And, please share! What brands or styles would you personally vouch for?  When you’re considering purchasing a pair of shoes, how do you assess their likely comfort level? Overall, which is more important to you when it comes to shoes: style or comfort?

comfortable-shoes

On the topic of comfortable shoes, just a few Salemail finds from today:

Cole Haan Air pump: Reg $198, Now $98.90

Delman sude flat: Reg $295, Now $139

Biviel pump: Reg $149.95, Now $85.29

Cole Haan Air wedges: Reg $198, Now $97.02

February 3, 2011   No Comments

What type of spender are you?

What type of spender are you? This fun quiz from Smart Cookies will reveal your spending persona, and provide you with custom tips to shop more smartly.

1) Which of the below spending types do you think best describes you?

  • Yo-Yo Spender: A Yo-Yo spender tends to deprive themselves financially some days then overcompensate on other days hoping it will all even out in the end.
  • Slacker Spender: A Slacker Spender is someone who prefers convenience over cost (e.g. buying lunch at an overpriced deli near the office instead of walking the extra block to the less expensive sandwich shop).
  • Sale! Spender: A Sale! Spender loves a great discount or clearance and tends to scour online for the best deals and coupon codes.
  • Zombie Spender: This is someone who pays little attention to where his/her money goes. And when you spend money without thinking about it, it’s very easy to overspend.
  • Status Spender: A Status Spender prefers brand names over bargain prices and wouldn’t dream of cutting corners with cheap knock-offs.

2) Take the spending habits quiz to learn if you are (or aren’t!) each type.

3) Once you’ve determined your spending personality, check out these tips designed specifically for you.

Share in the comments below what type of spender you are, and if you were surprised by your results!

smart-cookies-on-oprah

Smart Cookies developed this spending type survey & tips.  They are a group of five women who joined forces to develop strategies to keep their finances in check, while still looking fabulous and leading event-filled social lives.  They’ve written a book, have their own television show, and share their tips regularly on shows like Oprah.

February 2, 2011   No Comments

How to Wear Leggings: 4 Tricks to Try Now

Outside of the gym, wearing any pants sporting an elastic waistband is generally frowned upon, from a fashion standpoint. The one exception? Leggings. Maybe that’s why they continue to make a comeback every few seasons.

They’re easy to wear as long as you stick to these two rules of thumb:

  1. Pair them with a looser top to avoid a too-tight catsuit-like situation.
  2. Make sure your top or skirt covers the toosh, just as you would if you were wearing tights.

Here are a few styling tricks to rock ‘em like a pro.

leggings-fur-jacket

1. Texture Up Top: Pair them with a furry jacket or chunky sweater to give your outfit more dimension.

leggings-cropped-jacket

2. Add a Cropped Coat. As Gossip Girl stylists demonstrate, a longer tunic topped with a cropped jacket creates a fun play on proportions.

leggings-oversized-button-down

3. Blouse or Button Down: An oversized button down adds a model-off-duty edge to your look — especially when pairing a silk top with leather (or faux-leather) leggings.

how-to-wear-leggings

4. Layer it Up: Layer on the belts, hats, jackets and boots to add some richness.

Images via Street PeeperStreetFSNJust JaredDenimologyLife and Shopbop

January 31, 2011   No Comments

Free People Sweater, 80% off: Deal of the Day!

These deals just won’t quit! Today’s Deal of the Day features the adorably fuzzy Free People Top Down Jacket at an unbeatable 80% off…

Free_People_Sweater

A feminine sweater with pretty pleats — keeping out of the cold never looked so charming. Throw it over any casual look, or use as a layering piece under coats and scarves. For less than $30, the Free People Top Down Sweater is a cute and clever investment you won’t regret.

Happy Shopping!

January 31, 2011   No Comments

Loeffler Randall Booties, 50% off: Deal of the Day!

Brave the winter cold with a layered leather bootie and save $450 while you do it! These Loeffler Randall pebbled platforms are sure to give your look a leg up. And with today’s Deal of the Day, they’re marked down a very friendly 50%.

Loeffler_Randall_Booties

With savings this significant, you don’t want to miss out! They’re perfect when paired with smart trousers or tights and a fitted skirt. But not only that — the Loeffler Randall Lucy Layered Booties come in black AND brown! You can shop happy knowing you’re shopping smart.

January 28, 2011   No Comments